Down here in New Zealand we like to say we're very clean and green but the truth is ... well ... we're not as green as we'd have you believe.

The Prime Minister has of late spouted forth some very green sounding rhetoric telling us all how she wants "sustainability to be central to New Zealand’s unique national identity" and that "we could aim to be carbon neutral". Well great but meanwhile, Genesis Energy a State Owned Enterprise responsible for a coal fired power station that is our single biggest point source of CO2 emission, is busy spending up large on a PR campaign portraying themselves as all clean and green.

Here's our take on their TV ad.