Greenpeace Italy didn't miss the opportunity of the grand opening of continental Europe's first Apple store to ask Steve Jobs to make Apple more eco-friendly. They staged a "Steve and Eve" tableau outside the store in Rome and at various monuments in the city, riffing on the biblical temptation story to try and entice our favourite computer company to create a better recylcing programme and stop including toxic chemicals that other manufacturers have agreed to phase out in their product line.
They launched a version of the Green my Apple site in Italian at the same time. If you parla italiano, check out their blog.