Today Martin Hojsik, GPI Toxics Campaigner, and I sat in on the "Going Green: More Than a Label" which featured execs from big companies like Panasonic, Sharp and HP. A smaller, younger company was also on the panel -- Greenzer, which is a site that helps consumers find and rate green electronics. Kind of like a Green C-Net! Jeremy Arditi of Greenzer (@jarditi) gave Greenpeace's reviews of electronics a shoutout from the dais, not knowing we were there. I had a chance to interview him about how Greenzer is using Greenpeace's consumer product survey along with data from ClimateSmart, EPA and others to provide a database-backed solution to help people buy green more easily. He was pumped when I told him we'd just released the latest 2009 "Green Gadgets - The Search Continues" today!
Greenzer.com is up to 300K unique visitors a month and growing so they must be on to something. 98% of consumers (according to HP during the panel) say they want a greener TV. Do you?