Green: the new black?

Feature story - 9 March, 2006
Are sustainable, legal fisheries the latest trend in the frozen food section of your supermarket? Industry authority Intrafish certainly thinks so. Not only have several supermarket chains and frozen seafood companies started to scrutinize where their fish is coming from, but in the Pacific four companies were recently fined for illegal fishing - a good step toward Making Piracy History.

Activists scale the Swedish headquarters of frozen food giant Findus after a documentary exposed their dealings with illegal fisheries.

Intrafish reported recently that Europeansupermarket giant Asda, after we protested on their rooftops,droppedskate, Dover sole, ling and dogfish from its shelves, and pledged todevelop a sustainable seafood policy.

Swedish frozen food firm Findus dropped one of their suppliers afterthe firm was linked with illegal cod fishing As part of the samecontroversy, Scandinavian retailers initiated audits of suppliers,including Espersen (which supplies, for example, McDonald's in manyEuropean countries), to determine if illegal cod was getting into theirproducts.

U.K. retailers Sainsbury's, Coop, Tesco, Somerfield, Waitrose andMorrisons have all delisted suspicious species, in some cases includingthe very vulnerable big-eye tuna. Intrafish's verdict: "There's beeneven more shifts and sustainability pledges that could easily be linkedto this trend. My guess? We've only just begun."

Early in March the UK Government announced new funding of about US$1million to help support an international initiative to deal with piratefishing. Meanwhile in the Pacific, France, Australia and New Zealandsigned a declaration on maritime surveillance in a bid to strengthenthe fight against piracy.

Our team leader in Fiji, Nilesh Goundar, was enthusiastic.  "Hopefully we should see the benefits of practical help provided toPacifc Island countries who, because of resource contraints andcompeting development priorities, could not allocate sufficientresources to deal with the plague of pirate fishing".

In the last few weeks, three foreign boat captains were fined US$102,564 for illegally fishing off Clipperton Island, a Frenchpossession, and a Fiji based company was fined $30,000 for allowing aforeign vessel to illegally fish in Fiji waters.

So have our friends at Sealordand Gorton'scaught on to the trend of responsible, sustainable fisheries? Well Sealord CEO Doug MacKay was on New Zealand radio last monthoffering to "be the middleman" between us and Nissui, and the BostonGlobe reported a Gorton's spokesperson saying "Gorton's has stronglyencouraged Nissui to use whatever influence they have to appeal to theJapanese government to stop whaling… We have also asked them to severany connections they might have with the Japanese government's whalingprogram."

While these few signs mean that someone is doing the right thing,Nissui's refusal to give an inch means that Gorton's and Sealord remaintied to Japan'scommercial whaling operation.  And piratefishing still accounts for 20 percent of the global catch,netting the illegal fishermen and their company bosses somewherebetween US$4-9 billion per year.

If governments are really serious about making piracy history then theyneed to act on a grand scale, working together to protect the high seasand coastal communities from those pirate companies who think nothingabout stealing food from others and smuggling them onto the market. Youcan send that message loud and clear by signing up asan Ocean Defender.

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