Pohnpei is a beautiful tropical island in the middle of the Central Pacific, the largest and most populated island of the Federated States of Micronesia. Much to its green lush beauty is down to the rain that falls every day and the...

Our subvertising campaign on Monday targeting Sealord and its unsustainable tuna was hard to miss and it certainly didn’t escape the attention of the Sealord management or their lawyers. Yesterday afternoon we received a very...

When is a tuna not a tuna? Unfortunately too often in the Pacific where widely-used industrial tuna fishing methods catch far more species than just tuna. Out on the water everything becomes tuna. That is until it’s been hauled on...

Our international campaign to clean up tinned tuna has had another victory! After more than 51,000 emails, a lot of negotiation and some interesting stickering initiatives , John West is the last of the major UK players to shift to...

The Greenpeace campaign to protect Pacific tuna stocks from overfishing has been given a boost with the arrival of the Fin Brothers. We caught up with Clark (the brains) and Bruce (who refers to himself as the good looking one), during...

So Sealord is changing its logo? It seems its brand identity is so important that it’s only concerned by what appears on the outside of its tuna cans and not what’s filling them.  Sealord doesn’t go out and catch its own tuna in the...

In its new ad campaign Sealord says it looks after the ocean - because the sea means everything, that they take sustainability seriously, always take a conservative approach and aim to leave the oceans in a better condition than how...