3 results found

Celebrating 10 years of saving the Amazon Rainforest

Feature story | May 11, 2009 at 22:55

Ten years ago, we set up an office in Manaus, a city inaccessible except by boat or plane, in the heart of the Amazon Rainforest, and began exposing illegal logging. Just three years later our campaign heralded the end of the illegal mahogany...

Landmark Amazon soya moratorium extended

Feature story | June 18, 2008 at 6:37

The announcement from soya traders in Brazil to extend a moratorium on soya expansion, provides hope for the Amazon rainforest. We're not out of the woods yet, but this decision and the history of campaigning which got us here should be...

John Key reveals himself to be the clown in charge

Blog entry by Nathan Argent | November 27, 2012

[ share this on facebook ] In an extraordinary statement yesterday, Prime Minister John Key, who is also Minister for Tourism, compared our 100% Pure brand reputation to the McDonalds 'I'm Lovin It!' marketing campaign. You know,...

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