So Sealord is changing its logo? It seems its brand identity is so important that it’s only concerned by what appears on the outside of its tuna cans and not what’s filling them.
Sealord doesn’t go out and catch its own tuna in the Pacific - it buys it from other fishing companies. Sealord knows these companies use indiscriminate fishing methods – methods that are known to kill endangered sharks, turtles and baby tuna – but Sealord has chosen to do nothing to stop this shameful and needless waste of ocean life.
Sealord has also chosen to ignore the call from more than 7500 concerned consumers in the last month urging it to start selling sustainably caught tuna. Sealord says the bycatch problem is complex and there’s no simple answer.
That’s where Sealord is wrong. If it is serious ab... Read more >