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GE Free Food Guide

Page - December 12, 2006
Greenpeace New Zealand developed the GE Free Food Guide so you could make an informed choice. People around the world are rejecting genetic engineering (GE) because of concerns about food safety, environmental impacts, and ethical or religious beliefs. Increasingly, people are opting for naturally produced organic food.

Greenpeace activists dressed as Christmas elves to hand out the 'Summer 2004' edition of the GE Free Food Guide.

By using the Guide you can avoid eating GE food, support companies that have a non-GE policy and help close markets to the unwanted and unnecessary technology of genetic engineering.

The first edition of the Guide was distributed in 2001, and it has proven that when people say no to GE food, companies listen. All around the world the voices and decisions of ordinary shoppers have sparked a revolution at the checkout. Here in Aotearoa New Zealand, the Guide has seen many companies including Tegel, Heinz Watties, Goodman Fielder and Unilever make changes and move into the green section of the Guide. The Guide is now in its 5th edition, in a handy credit card size.

On the GE Free Food Guide website there is a database of 1182 food product brands sold in New Zealand. All are given a red, orange, or green classification according to the manufacturer's GE policy. Each product has an associated fact sheet outlining the manufacturer's policy on GE, as well as their contact details.

Using the GE Free Food Guide website you can, download the printed Guide, use the product keyword search to find information and browse through 'virtual' supermarket aisles to create your own personalised guide to print off and take to the supermarket.


The GE Free Food Guide is based on the responses of food companies to requests by Greenpeace for information on their use of genetically engineered (GE) crop ingredients. It does not reflect company policies or practices on other matters such as overall environmental sustainability, labour policy or animal welfare, nor is it an endorsement of any company or product.