Seafood markets guide

Has the catching of this fish impacted endangered species?’ ‘Is the population of this species still healthy or has it been overfished?

Far too often consumers are left without answers when trying to find out if seafood products on their supermarket shelves have come from sustainable sources. Inadequate labelling and a lack of publicly available sourcing policies have made it impossible for consumers and other market players to assess the sustainability of the seafood they buy and sell.

In recent years a global sustainable seafood movement has thrived. Consumers, retailers and seafood processors have started asking questions. The first step has been to demand transparency. As retailers have started developing sustainable seafood purchasing policies they’ve requested more accountability. They’ve asked for sustainable seafood that has not been caught with destructive fishing techniques such as bottom trawling, and fish that does not come from overfished stocks.

This section of our website provides a quick insight to the state of our oceans looking at the main problems and providing some of the solutions. It helps retailers and seafood processors understand what a sustainable seafood purchasing policy is and how to develop one. Last but not least, the Greenpeace Red Fish Guide, lists 12 seafood species at very high risk of being sourced from unsustainable fisheries and explains the rationale for ‘red-listing’ them. The guide highlights key species that consumers should avoid purchasing.

The latest updates


Does your cafeteria serve ocean destruction?

Blog entry by David Pinsky | August 26, 2016

Every time you eat in a restaurant, hospital, airport, a university cafeteria, or at even at a rock concert, it is likely that you are eating food provided by a large foodservice company. Sea of Distress, a brand new Greenpeace US...

Korea’s Fishing Crime Wave

Blog entry by Karli Thomas | October 9, 2014

It’s incredible to watch the unravelling of the tangled web illegal fishers have woven around their dirty business. Fishing companies have created elaborate webs of deception stretching from Korea to New Zealand, Argentina to South...

How much scandal can fit in one can of tuna?

Blog entry by Casson Trenner | March 25, 2013

ID: GP02HWGAirship Canned Tuna Banner ActionThe Greenpeace airship A.E. Bates flies  by the La Jolla peninsula near the headquarters of Chicken of the Sea canned tuna company to call attention to overfishing and bycatch issues. ...

Expert sounds 'fishy'

Blog entry by Karli Thomas | March 16, 2011

Last week I went to the chilly auction rooms at Auckland Fish Market to hear a talk billed as “the myth of overfishing” by fisheries scientist Ray Hilborn. Earlier in the day I’d spoken to a fisherman from Whakatane about their tuna...

Costco improves seafood policies in a stunning win for the oceans

Blog entry by Casson Trenor | February 25, 2011

I’m elated to share with you a major win for the oceans! After eight months of pressuring Costco to improve their seafood policies - I’m overjoyed to tell you that the wholesale giant announced a new policy aimed at helping to...

Defending the last ocean

Publication | August 5, 2010 at 20:09

This is the story of how our fishermen, having taken so many fish from the seas closer to home, are now venturing to the ends of the Earth in order to maintain our insatiable appetite for seafood. This is also the story of how a group of...

Marine reserves - just a stone's throw away

Feature story | August 15, 2009 at 0:00

This week we have created a granite shield against bottom trawling in a fragile and ecologically important marine area in Sweden.

Foodtown costing us our oceans

Feature story | August 14, 2009 at 6:21

Our efforts to stop overfishing and destructive practices have expanded over the last few years from a focus purely on the fishing industry to now include seafood retailers. Retailers buy and sell huge quantities of seafood each year, and form...

Greenpeace NZ campaign director Chris Harris speaks with the store manager of the...

Image | August 12, 2009 at 3:52

Greenpeace NZ campaign director Chris Harris speaks with the store manager of the Quay St Foodtown where Greenpeace hangs a seven metre banner on the downtown Auckland Foodtown supermarket which reads 'Costing our Oceans? Alongside, the mascot...

Greenpeace banner on Auckland Foodtown supermarket

Image | August 12, 2009 at 3:45

Greenpeace hangs a seven metre banner on the downtown Auckland Foodtown supermarket which reads 'Costing our Oceans? Alongside, the mascot for the Greenepace Save our Seas campaign, Sad Fish, hangs in a bottom trawl net. The message highlighted...

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