Barbie Wrapped in Rainforest Destruction Scandal

Greenpeace launches campaign to save SEA’s rainforests

Press release - June 8, 2011
Jakarta/Bangkok/Manila -- Barbie, the most famous toy in the world, is involved in rainforest destruction, a Greenpeace International investigation can today reveal.

Packaging for the doll is produced using timber from the rainforests of Indonesia, home to endangered species such as the Sumatran tiger.

Greenpeace activists, dressed in tuxedos to mimic Barbie’s boyfriend Ken, have scaled Mattel’s Los Angeles HQ with a giant banner which reads: “Barbie: It’s Over. I Don’t Date Girls That Are Into Deforestation.”

The activity in Los Angeles marks the start of a worldwide Greenpeace campaign to stop toy companies driving deforestation in Indonesia.

Greenpeace investigators used forensic testing to reveal that Barbie’s packaging comes from the Indonesian rainforests. They also used a combination of ‘in country’ investigation, mapping data and traced company certificates to show that Mattel, the makers of Barbie, along with other toy companies including Disnet, are using packaging produced by Asia Pulp and Paper (APP). APP has been exposed many times for wrecking Indonesia’s rainforests to make products such as packaging.

Bustar Maitar, head of Greenpeace’s campaign to save the forests in Indonesia, said:

“Barbie is trashing rainforests and pushing critically-endangered wildlife, like tigers, towards extinction. This is happening because Barbie’s packaging comes from the rainforests of Indonesia, home to species like the Sumatran tiger.

“Mattel, which makes Barbie, must stop wrapping the world’s most famous toy in rainforest destruction. Barbie must stop buying packaging from APP, a notorious rainforest destroyer which has been exposed many times for wrecking Indonesia’s rainforests to make throw-away packaging.

“APP is bad news for Indonesia’s forests. It treats Indonesia as nothing more than a vast disposable asset, grabbing rainforests that are vital to forest communities, Mattel, and other toy companies like Disney, have a responsibility to support clean, low carbon development. They should drop APP right now and instead support responsible Indonesian producers.”

Indonesia has one of the fastest rates of forest destruction in the world. The Indonesian government estimates that more than one million hectares of rainforests are being cleared every year.  Although the government has recently announced moratorium on forest conversion, data shows this does not protect 45 million hectares of natural forest and peatland.  It would fail to stop substantial rainforest destruction and will prevent Indonesia from achieving its target of slashing greenhouse gas emissions by 41%. This target can only be achieved if the government implements a new policy on low carbon development.

“Greenpeace is therefore additionally calling on the government of Indonesia to institute stronger measures to protect our last remaining natural forests and peatlands -- including the ones in existing concessions.  This should be followed by a review of existing concessions to establish whether they were granted in compliance with Indonesian law.  Currently, the forests, peatlands and all the wildlife living within them continue to suffer deforestation from companies such as APP,” added Zulfahmi, Greenpeace Southeast Asia Forests Campaigner.

A full dossier outlining the role of APP and GIRLFRIEND in rainforest destruction is available here:


In Indonesia:

Bustar Maitar, Head of Forest Campaign Global Forest Network, Indonesia +6281344666135,

Hikmat Soeriatanuwijaya,media officer , +62818930271,

In the Philippines:

Aileen Camille Dimatatac, Media Assistant, +63 917 8686451,