KFC’s secret recipe: forest destruction?

Press release - June 2, 2012
Quezon City — Costumed environmental activists have cooked up an event to support a global call to action to save some of the planet’s last remaining rainforests. The activists, dressed as tigers, formed a dancing flash mob in front of a KFC outlet in central Quezon City to call out the fastfood company on its secret recipe: “forest destruction.”

The event, organized by Greenpeace, is meant to challenge KFC to establish a global policy to ensure that its operations do not contribute to massive deforestation in Indonesia, home to endangered Sumatran Tigers.  Last week, the environment group launched the report, 'How KFC is Junking the Jungle' (1) which exposes how some KFC packaging is supplied by Asia Pulp and Paper (APP), one of the worst forest destroyers in Indonesia.  The report also shows how neither KFC nor its parent company Yum! Brands have safeguards in place to prevent products from deforestation entering their global supply chains, including that in the Philippines.

“KFC’s well guarded secret might not be their ‘eleven spices,’ but the fact that their global operations contribute to massive deforestation in Indonesia.  A million hectares of Indonesian rainforests are destroyed every month for products like pulp and paper and palm oil,” said Francis dela Cruz, Mass Mobilization Manager for Greenpeace Southeast Asia.  “Greenpeace wants companies to realize that they can stop this destruction by shifting to sourcing their supplies from more sustainable companies.”

Stopping deforestation in key tropical forests around the world such as in Indonesia not only preserves biodiversity and the rights of indigenous peoples but is also a key solution to stabilizing the global climate.  The country is one of the world’s third largest GHG emitters, largely due to deforestation.  Last 2010, Indonesia’s President Susilo Bambang Yudhoyono has committed to a 41% reduction in greenhouse gas (GHG) emissions by 2020.  For Indonesia to succeed in reaching these emissions reduction targets, companies like APP must be stopped from destroying peatlands and cutting down rainforests.

Greenpeace is calling on KFC, and its parent company Yum! Brands to stop buying from APP which continues to rely on rainforest clearance.  The environment group has launched an online campaign with a KFC parody website asking people to help save the forests and endangered Sumatran tigers.

“Consumers around the world, including in the Philippines, can help stop this massive forest destruction by signing up online at www.KFC-secretrecipe.com and telling KFC to stop sourcing their packaging from forest destroyers like APP,” said dela Cruz.

Greenpeace has run similar international online campaigns in the past five years.  To date more than 60 companies around the world, including Kraft, Adidas, Hasbro, Mattel, Staples, Unilever and Nestle, have suspended purchases from APP. (2)

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For more information:

Francis dela Cruz, Mass Mobilization Manager, Greenpeace Southeast Asia, +63 917 854 2103,

Lea Guerrero, Communications Department, Greenpeace Southeast Asia, +63 908 885 1140,

Notes:

1) A full report outlining the role of APP and KFC in rainforest destruction is available here:  www.greenpeace.org/international/KFCreport

2) See page 14 of above report.

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