Insights Manager

Job - September 7, 2018
You will be GPSEA’s (Greenpeace Southeast Asia) engagement data-driven systems analyst, responsible for collecting data on the effectiveness of engagement and making that data useful. You will expand indicators to monitor GPSEA’s engagement in the region and provide insight on data from various sources to improve our Programme work. You will play a significant role in translating data into valuable messages that can be used to further advance our objectives and support the engagement strategies for our projects.

This is a full-time position based in either Manila, Bangkok, Kuala Lumpur or Jakarta.

Insights Manager

Key Duties

1. Data Strategy Development & Delivery

  • Drive the effective collection of engagement data across organizational functions, integrating knowledge from a variety of data sources.
  • Working in Campaign project teams, guide the use of data insights to enable the development and ongoing reporting of campaign activities
  • Proactively identify methods to promote the use of our data and audit information to ensure relevance, reliability, and usability
  • Identify and ensure the most appropriate systems are in place to deliver the GPSEA’s insights requirements, collaborating with our technology team for development and ensuring alignment with the GPSEA Technology strategy.
  • Understand the market dynamics in Southeast Asia and prepare benchmarks to track and evaluate GPSEA performance, with particular emphasis in online benchmarking
  • Expand engagement performance indicators and reporting and maintain dashboards to measure and track KPIs, providing interpretation and highlights.
  • Improve testing methods of email A/B test, message testing on social media, develop template that can track performance of each offices, coordinate with each offices to analyse data

2. Data Analysis

  • Work closely with and provide a high level of direction to  our Regional Reports Analyst.
  • Perform regular analysis and strategy development within priority campaign projects and across functions, helping identify opportunities for improving the targeting and refinement of our engagement, audience and communication strategies;
  • Utilise high-level communication skills to help decision makers across the organisation understand important indicators, patterns and trends and identify opportunities to solve problems and improve performance
  • Ability to convert insights to practical actions
  • Use data storytelling techniques to give numbers a voice

3. Knowledge sharing

  • Provide insights about local and regional trends and audience behavior to colleagues and project teams based on data sourced internally and externally.
  • Train, coach, provide data analytics knowledge to GPSEA staff and promote our growth as a data-informed organisation
  • Collaborate with colleagues to identify key markets in the region and shape opportunities for growth
  • Contribute in building audience-centric approaches for campaigning

 4. Perform other job-related duties as requested or assigned by the Engagement Director

Educational Background & Fundamental Qualifications

Level of Education: 

Bachelor’s degree, preferably in Marketing, Business, Statistics, or Research (or relevant industry experience)

Work Experience:

Minimum of 3 years of professional experience, preferably involving User Experience, Statistical Analysis, Online Marketing, or similar fields

Competencies and Skills

Functional Skills:

  • Strong skills in written and spoken English (required)
  • Ability to communicating complex information in a simple and accessible way
  • Confidence in communicating with and working with teams across the region
  • At least 3 years working in an analyst role. Ideally digital marketing, web analytics, financial or data science
  • Knowledge and/or experience in supporter relationship management/supporter journey communication
  • Knowledge and/or experience in using marketing data and trend analysis
  • Knowledge and/or experience in business intelligence and/or data analysis software
  • Knowledge and/or experience in data management tools and practices
  • Knowledge and/or experience in database systems, reporting and management
  • Expert level spreadsheet skills for data analysis
  • Experience with front end database work. Salesforce or similar
  • Knowledge and/or experience in statistical analysis and reporting
  • Knowledge and/or experience in analysis using multiple data sources
  • Knowledge and/or experience in developing and standardizing more efficient processes by following a systematic approach
  • Knowledge and/or experience in evaluation
  • Understanding of campaigns to drive change


  • Experience with data Visualization/Dashboarding tools: ie. Tableau, Leftronic, Geckoboard or similar
  • Experience reporting tools: ie. Salesforce report builder, Microsoft Report Builder, Google Data Studio
  • Knowledge of SQL or R Programming
  • Knowledge of SPSS and other statistical tools
  • Written and spoken regional language (Bahasa, Filipino or Thai)

Organizational Competencies:

  • Teamwork & Communication: Knowledge and/or experience in working with others and presenting information, ideas, and positions in a clear manner that can easily be understood across diverse and multi-cultural audiences
  • Strategic Thinking & Global Mindset: Knowledge and/or experience in addressing organizational objectives by developing calculated approaches that integrate an openness to and awareness of diversity across cultures
  • Quality: Knowledge and/or experience in meeting and surpassing requirements by setting high standards for the condition of outputs

Application Guidelines

Interested candidates are invited to write a Letter of Introduction, explaining why you are qualified for the position and why you want to work for Greenpeace, fill out the attached Application Form and email to: 

Deadline for Applications: September 23, 2018

Download Recruitment Pack

Download Application Form