Greener Electronics APPLE Ranking - 11th Edition

สิ่งพิมพ์ - มีนาคม 31, 2552
Apple’s score increases to 4.7 points and the company leaps to 10th position – up from 14th in v.10. All Apple products are now free of PVC and BFRs with the exception of PVC-free power cords which are in the process of being certified. But Apple fails to score top marks on this criterion because it uses unreasonably high threshold limits for BFRs and PVC in products that are allegedly PVC-/BFR-free. The company needs to be commended for running a bold advertising campaign highlighting the green credentials of its MacBooks. Apple still needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management.

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Executive summary: Apple’s score on the e-waste criteria has improved with take-back and recycling services now extended to the Asia-Pacific region, including India, China, Hong Kong, Malaysia, Singapore, New Zealand, Korea and Australia. It reports a recycling rate in 2006 of 18% as a percentage of sales 7 years ago; however, it needs to provide details on how this is calculated. Apple has set a new goal of achieving a 50% recycling rate by 2010.

It does slightly worse on the energy criteria. The company discloses the carbon footprint of every model of product – although not exactly what is being evaluated in the criterion. Apple’s score on the energy efficiency of its products drops slightly because it fails to provide data on what proportion of its products exceed the latest Energy Star standards and by how much.

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