{"id":25915,"date":"2022-01-19T07:00:00","date_gmt":"2022-01-19T06:00:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/belgium\/?p=25915"},"modified":"2023-09-27T19:31:50","modified_gmt":"2023-09-27T18:31:50","slug":"les-paroles-et-les-actes","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/belgium\/fr\/rapport\/25915\/les-paroles-et-les-actes\/","title":{"rendered":"Industrie Automobile : Les Paroles et Les Actes"},"content":{"rendered":"\n
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T\u00e9l\u00e9charger le r\u00e9sum\u00e9 en Fran\u00e7ais<\/a><\/div>\n<\/div>\n\n
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Download the executive summary in English<\/a><\/div>\n<\/div>\n\n
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Download the full report in English<\/a><\/div>\n<\/div>\n\n
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Principales conclusions<\/h2>\n\n

Dans un baroud d\u2019honneur interminable, les grandes marques automobiles exploitent les lacunes de la r\u00e9glementation europ\u00e9enne en mati\u00e8re d\u2019\u00e9missions de CO2 et axent leurs strat\u00e9gies de marketing sur la vente de voitures \u00e0 carburant fossile (\u00e0 fortes \u00e9missions) bien rentables, maintenant ainsi les consommateurs prisonniers des carburants fossiles et retardant la transition vers une mobilit\u00e9 d\u00e9carbon\u00e9e.<\/strong><\/p>\n\n

Les 7 plus grands acteurs du march\u00e9 automobile belge et leurs publicit\u00e9s en ligne ont \u00e9t\u00e9 analys\u00e9s dans ce rapport (Volkswagen, Peugeot, Opel, BMW, Renault, Mercedes et Ford, d\u00e9tenant ensemble une part de march\u00e9 de 52,56 % du parc de v\u00e9hicules en Belgique). On peut en conclure ce qui suit :<\/p>\n\n

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  • L\u2019orientation \u00e0 long terme<\/strong> est claire : 6 marques (Peugeot, Opel, Mercedes, BMW, Renault et VW) pr\u00e9voient de vendre au moins 60 % de voitures enti\u00e8rement \u00e9lectriques <\/strong>d\u2019ici 2030, les 3 premi\u00e8res d\u2019entre elles visant 100 % d\u2019ici 2025-30.<\/li>\n\n\n\n
  • \u00c0 court terme,<\/strong> le profit prime sur le climat : 5 marques (Ford, Peugeot, Volkswagen, Renault et BMW) continuent massivement de faire de la publicit\u00e9 pour des voitures \u00e0 carburant fossile<\/strong>, vantant des mod\u00e8les \u00e0 carburant fossile purs ou hybrides dans plus de 75 % de leurs publicit\u00e9s.<\/li>\n\n\n\n
  • Les grosses voitures ont la cote<\/strong> : \u00e0 l\u2019exception d\u2019Opel, toutes les marques promeuvent des voitures \u00e0 fortes \u00e9missions (plus de 130 g de CO2\/km), en s\u2019appuyant en partie sur les faibles \u00e9missions de leurs v\u00e9hicules hybrides pour atteindre leurs objectifs europ\u00e9ens d\u2019\u00e9missions de CO2.<\/li>\n<\/ul>\n
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    Dans un baroud d\u2019honneur interminable, les grandes marques automobilesexploitent les lacunes de la r\u00e9glementation europ\u00e9enne en mati\u00e8re d\u2019\u00e9missionsde CO2 et axent leurs strat\u00e9gies de marketing sur la vente de voitures…<\/p>\n","protected":false},"author":49,"featured_media":54615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[104],"tags":[77,86,132],"p4-page-type":[119],"class_list":["post-25915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-petits-changements-grandes-consequences","tag-substancestoxique","tag-climat","tag-investigation","p4-page-type-rapport"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/posts\/25915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/comments?post=25915"}],"version-history":[{"count":8,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/posts\/25915\/revisions"}],"predecessor-version":[{"id":54617,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/posts\/25915\/revisions\/54617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/media\/54615"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/media?parent=25915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/categories?post=25915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/tags?post=25915"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/belgium\/fr\/wp-json\/wp\/v2\/p4-page-type?post=25915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}