Greenpeace Canada is looking for a Head of Digital to lead a talented team of experienced digital campaigners and communicators. This position is responsible for leading the development of our strategies and objectives connected to all things digital, including organizational and campaign digital communications, reaching new online audiences and supporters, and digital fundraising. The Head of Digital will need to be a strong manager and nimble decision maker, able to make tough resourcing decisions on different digital tactics, content and opportunities under tight timelines. As well, the Head of Digital will set the long-term course and identify future digital trends and innovations for Greenpeace Canada to invest in.
The Head of Digital will benefit from a global network of digital communicators, fundraisers, and designers from 26 countries who work together and support each other to strengthen and develop Greenpeace’s digital presence and campaigns worldwide. This position also works closely with the Fundraising Director and Deputy Program Director of Greenpeace Canada, to continually improve how Greenpeace Canada uses digital to connect with our supporters and campaigns for a greener, more peaceful future.
The ideal candidate will have experience managing and motivating teams, identifying digital trends and opportunities, and running successful digital campaigns and channels.
This is an exciting opportunity for people with diverse backgrounds and experience. Greenpeace Canada aims to create a culture of value through diversity and we’re open to flexible working arrangements where appropriate.
- Develop objectives and work-plans for staff in the unit to ensure the delivery of Greenpeace Canada and global strategies. Manage and develop a team of 4-6 staff. Determine priorities, assign responsibilities, supervise and as needed, direct staff. Identify staff training needs.
- Lead the development of strategies, objectives, milestones and program activities covering all aspects of digital mobilization, including organizational and campaign digital communications, list building, and digital fundraising. Plan, implement and evaluate digital mobilization programs.
- With the Fundraising Director, set and develop strategies to meet digital revenue targets; work with other unit heads to develop and execute integrated fundraising campaigns; manage relevant digital vendor relationships and negotiate contracts; set and manage the digital budget and approve invoices.
- Work closely with the Deputy Program Director, the Head of Actions and Offline Mobilization, Head of Media, and other colleagues within the GPC Program Management Team to ensure integration of key aspects of the digital mobilization program with the work of other units within the organization.
- Provide oversight of digital outputs created by members of the broader Program and Fundraising teams. Act as the gatekeeper on digital outputs and tactics to ensure consistency and quality control.
- Stay abreast of industry trends and innovation, including researching and proposing suitable new initiatives for online content and social media to meet strategic objectives.
Skills we are looking for:
- Leadership, Managerial and Team-building Skills to recruit, direct, motivate and evaluate staff.
- Creativity and Innovation to develop online campaign content that engages the public.
- Marketing Skills to contribute to effective digital fundraising strategies.
- Negotiation and communication skills to manage content contracts and work effectively with vendors and freelancers.
- In-depth understanding of what it takes to run online communities and social media channels.
- Understanding of branding, online design and usability issues.
- Knowledge and experience of web development technologies such as HTML & CSS, Content Management Systems such as Planet3 and Drupal, and Constituent Management Systems/EMS such as Engaging Networks
- Experience of budget management and managing vendor relationships.
- Experience of campaigning, lobbying, or advocacy.
- Excellent written and verbal communication skills.
- French language skills are considered a strong asset.
This is a full-time, permanent position. Our benefits package includes: generous holidays; dental and extended medical insurance for you and your family; and contributions towards a fossil-fuel-free pension plan equal to 5% of your gross salary.
About Greenpeace Canada:
Greenpeace Canada is an independently funded, non-profit organization that works to protect the environment. We challenge government and industry to halt harmful practices by negotiating solutions, conducting scientific research, introducing clean alternatives, carrying out peaceful acts of civil disobedience and engaging the public. To maintain independence Greenpeace does not accept donations from corporations or governments and is a non-profit organization, not a registered charity. Greenpeace relies on individual donors and creative partnerships to fund our environmental campaigns.
Candidates should understand and support the Greenpeace campaign tactics, including the use of peaceful civil disobedience. All applicants must be legally entitled to work in Canada.
Greenpeace Canada embraces equity and diversity and is committed to a workplace that is enriched by the people, needs and desires of Canada’s diverse community. We thank all applicants, but only those invited for interviews will be contacted.