{"id":28262,"date":"2020-01-16T11:30:23","date_gmt":"2020-01-16T16:30:23","guid":{"rendered":"https:\/\/www.greenpeace.org\/canada\/?p=28262"},"modified":"2021-12-06T06:30:53","modified_gmt":"2021-12-06T11:30:53","slug":"nestle-commits-to-virgin-plastic-reduction-yet-doubles-down-on-recycling-myth","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/canada\/en\/press-release\/28262\/nestle-commits-to-virgin-plastic-reduction-yet-doubles-down-on-recycling-myth\/","title":{"rendered":"Nestl\u00e9 commits to virgin plastic reduction yet doubles down on recycling myth"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large  caption-style-blue-overlay caption-alignment-center\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2018\/10\/68e8d46a-gp0stsjv4-1024x576.jpg\" title=\"Aerial Plastic Brand Audit Banner in Vancouver.\" alt=\"Aerial Plastic Brand Audit Banner in Vancouver.\" class=\"wp-image-5416\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2018\/10\/68e8d46a-gp0stsjv4-1024x576.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2018\/10\/68e8d46a-gp0stsjv4-300x169.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2018\/10\/68e8d46a-gp0stsjv4-768x432.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2018\/10\/68e8d46a-gp0stsjv4-510x287.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2018\/10\/68e8d46a-gp0stsjv4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>The top 5 plastic polluters identified through 5 Canadian brand audit events are named through an aerial banner shot at Kitsilano Beach in Vancouver, British Columbia, where one of the audits was conducted.\nThe banner reads \u201cStop trashing our future!\u201d and shows the logos of Nestle, Tim Hortons, PepsiCo, Coca Cola and McDonalds.<\/figcaption><\/figure>\n\n<p><strong>Nestl\u00e9 commits to virgin plastic reduction yet doubles down on recycling myth<\/strong><\/p>\n\n<p><strong>Montr\u00e9al \u2013<\/strong> Nestl\u00e9 has <a href=\"https:\/\/www.nestle.com\/media\/pressreleases\/allpressreleases\/nestle-market-food-grade-recycled-plastics-launch-fund-packaging-innovation\">announced today<\/a> that it will partly shift from virgin plastics to food grade recycled plastics. It also aims to accelerate the development of new packaging solutions. These commitments come ahead of the World Economic Forum that will take place in Davos between January 21st-24th.&nbsp;<\/p>\n\n<p><strong>In response to the news, Matthias W\u00fcthrich Senior Campaigner at Greenpeace Switzerland said<\/strong>:<\/p>\n\n<p>\u201cIt is encouraging that Nestl\u00e9 has finally committed to reducing its reliance on virgin plastic and recognizes that its dependence on fossil fuel-derived plastic is contributing to climate change. Reducing single-use plastic should not mean that Nestl\u00e9 turns to false solutions such as recycled content and material substitution. If Nestl\u00e9 wants to stop polluting the world, it needs to end its reliance on plastic.<\/p>\n\n<p>\u201cNestl\u00e9\u2019s commitment to reduction is a good first step but it is crucial that the company embraces innovation and invests the US$2 billion towards new business models instead of just buying recycled plastics. Nestl\u00e9 must prioritize reuse and eliminate single-use packaging altogether instead of doubling down on the recycling myth. Nestl\u00e9 has an opportunity to show real leadership and we encourage the company to focus its efforts towards the elimination of all throwaway packaging.\u201d<\/p>\n\n<p><strong>ENDS<\/strong><\/p>\n\n<p><strong>Notes:<\/strong><\/p>\n\n<p>[1] Nestl\u00e9 was one of the top corporate plastic polluters identified in a worldwide cleanup and brand audit effort conducted by the Break Free From Plastic coalition two years in a row. Full results <a href=\"https:\/\/www.breakfreefromplastic.org\/2019\/10\/23\/brand-audit-report-2019-press-release\/\">here<\/a>.&nbsp;<\/p>\n\n<p>[2] Greenpeace Canada <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2019\/10\/56c941b5-10-08_gp_brandaudit_infographic-en_edited.pdf\">infographic <\/a>and <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2019\/10\/5153c988-2019-canadian-brand-audit-results_-media-briefing.pdf\">media brief<\/a> about Canadian top polluters.<\/p>\n\n<p>[3] Greenpeace International Executive Director Jennifer Morgan will be at the Annual Meeting of the World Economic Forum in Davos and is available for interviews.<\/p>\n\n<p><strong>Contacts<\/strong>:&nbsp;<\/p>\n\n<p>Laura Bergamo, communications officer, Greenpeace Canada<\/p>\n\n<p><a href=\"mailto:lbergamo@greenpeace.org\">lbergamo@greenpeace.org<\/a>; +1 438 928 5237<br><\/p>\n<div class=\"EmptyMessage\">Block content is empty. Check the block&#8217;s settings or remove it.<\/div>","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 has announced today that it will partly shift from virgin plastics to food grade recycled plastics. It also aims to accelerate the development of new packaging solutions. These commitments come ahead of the World Economic Forum that will take place in Davos between January 21st-24th. <\/p>\n","protected":false},"author":77,"featured_media":5416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"Nestl\u00e9 commits to virgin plastic reduction yet doubles down on recycling myth","p4_og_description":"<p>Nestl\u00e9 has announced today that it will partly shift from virgin plastics to food grade recycled plastics. It also aims to accelerate the development of new packaging solutions. These commitments come ahead of the World Economic Forum that will take place in Davos between January 21st-24th.<\/p>","p4_og_image":"https:\/\/www.greenpeace.org\/static\/planet4-canada-stateless\/2018\/10\/68e8d46a-gp0stsjv4.jpg","p4_og_image_id":"5416","p4_seo_canonical_url":"","p4_campaign_name":"Plastics Free Future","p4_local_project":"","p4_basket_name":"Plastics","p4_department":"","footnotes":""},"categories":[3],"tags":[24,71],"p4-page-type":[14],"class_list":["post-28262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nature","tag-consumption","tag-plastic","p4-page-type-press-release"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/posts\/28262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/comments?post=28262"}],"version-history":[{"count":4,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/posts\/28262\/revisions"}],"predecessor-version":[{"id":51342,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/posts\/28262\/revisions\/51342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/media\/5416"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/media?parent=28262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/categories?post=28262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/tags?post=28262"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/canada\/en\/wp-json\/wp\/v2\/p4-page-type?post=28262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}