{"id":63029,"date":"2024-01-17T06:00:00","date_gmt":"2024-01-17T11:00:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/canada\/?p=63029"},"modified":"2024-07-31T23:44:44","modified_gmt":"2024-08-01T03:44:44","slug":"greenpeace-canada-obtient-gain-de-cause-apres-avoir-depose-une-plainte-contre-shell-aupres-du-bureau-de-la-concurrence","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/canada\/fr\/blog-des-volontaires\/63029\/greenpeace-canada-obtient-gain-de-cause-apres-avoir-depose-une-plainte-contre-shell-aupres-du-bureau-de-la-concurrence\/","title":{"rendered":"Greenpeace Canada obtient gain de cause apr\u00e8s avoir d\u00e9pos\u00e9 une plainte contre Shell aupr\u00e8s du Bureau de la concurrence"},"content":{"rendered":"\n

TORONTO<\/strong> – Two years after filing a complaint<\/a> with the Competition Bureau alleging Shell\u2019s \u201cDrive carbon neutral\u201d<\/a> advertising misled the public, Greenpeace Canada is today claiming victory for the oil giant removing the advertising from its Canadian platforms.\u00a0<\/p>\n\n

The Bureau confirmed by email to Greenpeace Canada<\/a> in December 2023 for the first time that it had in fact started an investigation into the company\u2019s advertising, but that it was closing the investigation because Shell had removed all representations regarding its \u201cDrive Carbon Neutral\u201d program from its Canadian website and app.<\/p>\n\n

In its advertisement launched in 2020<\/a>, Shell encouraged the public to buy its fossil fuel products by claiming it could use carbon offsets to \u201ccover all emissions from the production through to the use of the fuel\u201d.\u00a0<\/p>\n\n

However, Greenpeace Canada\u2019s complaint<\/a> to the Bureau raised questions over the veracity of the company\u2019s advertisement. These included a lack of evidence that Shell could wholly offset emissions from the company\u2019s fossil fuels and major shortcomings with its carbon offsets scheme.<\/p>\n\n

Relying on tree planting and other initiatives to offset fuel emissions, Shell has yet to fully substantiate its claims to the public. Globally, the company has quietly walked back<\/a> its earlier plans to invest heavily in carbon offsets.\u00a0<\/p>\n\n

This development comes as criticism of carbon offsets from Indigenous Peoples<\/a>, scientists<\/a> and others continue to grow. Hotter, dryer weather is causing forest offsets<\/a> to literally go up in smoke. Logging and other industrial disturbances in the Canadian boreal are also undermining the forest\u2019s ability to absorb and store carbon, according to a groundbreaking recent study<\/a>.<\/p>\n\n

Despite removing the advertisement, to date, Shell has not yet issued any retraction or apologized to the Canadian public. Further, Shell still advertises the program in other countries<\/a>.\u00a0<\/p>\n\n

Head of Nature and Food Campaign with Greenpeace Canada Shane Moffatt said:<\/strong><\/p>\n\n

\u201cAlthough this is a major victory in the fight against carbon offsets and other greenwashing, Shell now has a responsibility to be transparent with the public. Through this false climate advertising, for years the company has been duping people into buying their products. The company should now issue an official retraction and admit these offsets and advertisements aren\u2019t worth the paper they\u2019re written on.\u00a0<\/p>\n\n

In light of the growing use of greenwash, it\u2019s clear there needs to be much more accountability for corporations like Shell which mislead the public to promote their environmentally harmful products.\u201d<\/p>\n\n

ENDS\u00a0<\/p>\n\n

Note to editors:\u00a0<\/strong><\/p>\n\n