{"id":8192,"date":"2022-10-14T18:33:41","date_gmt":"2022-10-14T18:33:41","guid":{"rendered":"https:\/\/www.greenpeace.org\/chile\/?p=8192"},"modified":"2022-10-14T18:33:44","modified_gmt":"2022-10-14T18:33:44","slug":"el-costo-ambiental-de-la-moda-rapida-cuando-lo-barato-sale-caro","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/chile\/blog\/issues\/contaminacion\/el-costo-ambiental-de-la-moda-rapida-cuando-lo-barato-sale-caro\/","title":{"rendered":"El costo ambiental de la moda r\u00e1pida, cuando lo barato sale caro"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/ec3878ab-gp04cxr_-1024x684.jpg\" alt=\"\" class=\"wp-image-8202\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/ec3878ab-gp04cxr_-1024x684.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/ec3878ab-gp04cxr_-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/ec3878ab-gp04cxr_-768x513.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/ec3878ab-gp04cxr_-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/ec3878ab-gp04cxr_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>A principios de este a\u00f1o se hizo viral la noticia sobre la existencia de un <strong>basural en medio del desierto de Atacama<\/strong>. All\u00ed se acumulan la ropa, el calzado y los accesorios que desecharon desde Estados Unidos, Europa y Asia. Ante la noticia, las redes sociales explotaron de indignaci\u00f3n al saber que esa <strong>\u201cbasura\u201d eran productos en perfecto estado<\/strong>, inclusive muchos de ellos a\u00fan con sus etiquetas puestas.&nbsp;<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">Resulta que en el desierto de Atacama hay un basural de ropa. S\u00ed, un lugar donde hay -por lo menos- 100.000 toneladas de prendas. Muchas tienen etiqueta y nunca fueron utilizadas. <a href=\"https:\/\/t.co\/hqUtmZER96\">pic.twitter.com\/hqUtmZER96<\/a><\/p>&mdash; Jason Mayne (@MayneJason) <a href=\"https:\/\/twitter.com\/MayneJason\/status\/1478129763474493440?ref_src=twsrc%5Etfw\">January 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p>Si bien esto se conoci\u00f3 este a\u00f1o, lo cierto es que el basural existe desde hace d\u00e9cadas en medio de un ambiente \u00fanico en el mundo y a apenas unos kil\u00f3metros de Santiago de Chile.&nbsp;<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/c7cdad41-gp1swsqn_-1024x683.jpg\" alt=\"\" class=\"wp-image-8194\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/c7cdad41-gp1swsqn_-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/c7cdad41-gp1swsqn_-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/c7cdad41-gp1swsqn_-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/c7cdad41-gp1swsqn_-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/c7cdad41-gp1swsqn_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>La sorpresa que caus\u00f3 se explica tambi\u00e9n porque al derroche de recursos que implica descartar algo que podr\u00eda seguir us\u00e1ndose, se suma la contaminaci\u00f3n que producen todas esas toneladas de ropa que se desintegran muy lentamente al sol.<\/p>\n\n<p>Hay que decir que <strong>las prendas que terminan en un basural, contaminan<\/strong>. Para empezar los <strong>componentes qu\u00edmicos<\/strong> de las fibras <strong>se transfieren al suelo y luego a las napas de agua<\/strong>, polucionando las reservas del desierto m\u00e1s \u00e1rido del planeta.&nbsp;<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/49e86261-gp1swspj_-1024x684.jpg\" alt=\"\" class=\"wp-image-8195\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/49e86261-gp1swspj_-1024x684.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/49e86261-gp1swspj_-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/49e86261-gp1swspj_-768x513.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/49e86261-gp1swspj_-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/49e86261-gp1swspj_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>A su vez, al estar a la intemperie <strong>se desprenden micropl\u00e1sticos que el viento arrastra hasta el mar<\/strong> y que son ingeridos por los peces. Por \u00faltimo, cuando se generan incendios se desprende un material particulado que es respirado en las ciudades cercanas.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/8201627e-gp04cxj_-1024x684.jpg\" alt=\"\" class=\"wp-image-8198\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/8201627e-gp04cxj_-1024x684.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/8201627e-gp04cxj_-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/8201627e-gp04cxj_-768x513.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/8201627e-gp04cxj_-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/8201627e-gp04cxj_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Esta rueda contaminante no se detiene: <strong>cada d\u00eda siguen llegando al puerto de Iquique 20 toneladas de ropa para ser desechadas.<\/strong> Es por eso que las im\u00e1genes de esas monta\u00f1as de basura textil nos ayudan a entender el verdadero precio de la moda r\u00e1pida (industria que genera tantas emisiones de di\u00f3xido de carbono como toda la Uni\u00f3n Europea) y c\u00f3mo lo pagamos con la salud de nuestro planeta y de quienes lo habitamos.&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>La basura textil es el s\u00edntoma; la moda r\u00e1pida es la causa<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/dd95897c-gp1swnrg_-1024x683.jpg\" alt=\"\" class=\"wp-image-8199\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/dd95897c-gp1swnrg_-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/dd95897c-gp1swnrg_-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/dd95897c-gp1swnrg_-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/dd95897c-gp1swnrg_-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/dd95897c-gp1swnrg_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>En el <strong>quinto episodio de nuestro podcast \u201cSonido Ambiente\u201d <\/strong>convocamos a especialistas y referentes para poner bajo la lupa a esta forma de producci\u00f3n llamada <em>f<\/em><strong><em>ast fashion<\/em><\/strong>. Juntos, desentra\u00f1amos los secretos de este sistema cuyas ganancias se basan en estimular al <strong>m\u00e1ximo el consumo y el descarte sin medir los costos ambientales<\/strong>.&nbsp;<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/34b296b9-gp1swmgo_-1024x683.jpg\" alt=\"\" class=\"wp-image-8200\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/34b296b9-gp1swmgo_-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/34b296b9-gp1swmgo_-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/34b296b9-gp1swmgo_-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/34b296b9-gp1swmgo_-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/34b296b9-gp1swmgo_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Un esquema que logr\u00f3 en 15 a\u00f1os duplicar la cantidad de ropa producida al mismo tiempo que, lanzando 50 micro tendencias al a\u00f1o, acort\u00f3 la vida \u00fatil de las prendas que se usan un 36% menos que antes (es decir, una remera, un jean, unos zapatos se usan entre 1 a 7 veces y se tiran.)<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/e0e0f528-gp1swmg1_-1024x683.jpg\" alt=\"\" class=\"wp-image-8201\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/e0e0f528-gp1swmg1_-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/e0e0f528-gp1swmg1_-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/e0e0f528-gp1swmg1_-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/e0e0f528-gp1swmg1_-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-chile-stateless\/2022\/10\/e0e0f528-gp1swmg1_.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Adem\u00e1s, conocemos a quienes est\u00e1n trabajando para <strong>democratizar la moda sostenible en Chile, Argentina y Espa\u00f1a. <\/strong>En definitiva, todos coinciden en que el primer paso es tomar un momento antes de comprar algo nuevo para preguntarse: \u00bfrealmente necesito esto?, \u00bfcu\u00e1nto me va a durar? Cuando tengamos esas respuestas, podemos intentar conseguir esa ropa intercambiando con amigos o en tiendas de segunda mano. Y, cuando todo esto no sea posible, reci\u00e9n entonces comprar nuevo a marcas responsables.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link\" href=\"https:\/\/open.spotify.com\/episode\/4QMzhTZdbqmlTGFpvBfPCw?go=1&amp;sp_cid=253383183f289855f70db227b7186b9e&amp;utm_source=embed_player_p&amp;utm_medium=desktop&amp;nd=1\" target=\"_blank\" rel=\"noreferrer noopener\">Escucha &#8220;Est\u00e1 de moda contaminar&#8221;, el quinto episodio del Podcast Sonido Ambiente <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A principios de este a\u00f1o se hizo viral la noticia sobre la existencia de un basural en medio del desierto de Atacama. All\u00ed se acumulan la ropa, el calzado y los accesorios que desecharon desde Estados Unidos, Europa y Asia. Ante la noticia, las redes sociales explotaron de indignaci\u00f3n.<\/p>\n","protected":false},"author":48,"featured_media":8202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[4],"tags":[],"p4-page-type":[14],"class_list":["post-8192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contaminacion","p4-page-type-blog"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/posts\/8192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/comments?post=8192"}],"version-history":[{"count":4,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/posts\/8192\/revisions"}],"predecessor-version":[{"id":8206,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/posts\/8192\/revisions\/8206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/media\/8202"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/media?parent=8192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/categories?post=8192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/tags?post=8192"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/chile\/wp-json\/wp\/v2\/p4-page-type?post=8192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}