{"id":1503,"date":"2018-10-09T13:34:20","date_gmt":"2018-10-09T11:34:20","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=1503"},"modified":"2025-11-13T10:14:11","modified_gmt":"2025-11-13T09:14:11","slug":"brand-audit-vysledky","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/tiskova-zprava\/1503\/brand-audit-vysledky\/","title":{"rendered":"Nejv\u011bt\u0161\u00edmi plastov\u00fdmi zne\u010di\u0161\u0165ovateli jsou Coca-cola, PepsiCo a Nestl\u00e9"},"content":{"rendered":"<div class=\"leader\">\n<p><strong>V p\u016flce z\u00e1\u0159\u00ed prob\u011bhl sv\u011btov\u00fd den \u00faklidu. V jeho r\u00e1mci se uskute\u010dnilo bezm\u00e1la dv\u011bst\u011bpades\u00e1t akc\u00ed ve dvaa\u010dty\u0159iceti zem\u00edch v\u010detn\u011b \u010ceska. Zam\u011b\u0159ovaly se\u00a0 \u00a0na sb\u00edr\u00e1n\u00ed plastov\u00e9ho odpadu a jeho n\u00e1slednou anal\u00fdzu. Nej\u010dast\u011bji \u201cpat\u0159\u00ed\u201d odpad firm\u00e1m Coca-cola, PepsiCo a Nestl\u00e9. Anal\u00fdzu provedlo hnut\u00ed Break Free From Plastics (BFFP) [1], jeho\u017e sou\u010d\u00e1st\u00ed je i \u010desk\u00e1 pobo\u010dku Greenpeace. Analyzov\u00e1no bylo 187 tis\u00edc kus\u016f plastov\u00e9ho odpadu. Odpady Coca-Coly byly nalezeny ve 40 ze 42 zem\u00ed.<\/strong><\/p>\n<p dir=\"ltr\">Spolu s Coca-Colou byly nej\u010dast\u011bji nalezeny odpadky od spole\u010dnost\u00ed PepsiCo, Nestl\u00e9, Danobe, Mondelez Int., Procter&amp;Gamble, Unilever, Perfetti van Melle, Mars Inc., Colgate-Palmolive.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1505\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2018\/10\/bc737811-gp0stsj53-300x200.jpg\" alt=\"Plastic Found in the Great Pacific Garbage Patch. \u00a9 Justin Hofman\" width=\"1064\" height=\"709\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2018\/10\/bc737811-gp0stsj53-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2018\/10\/bc737811-gp0stsj53-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2018\/10\/bc737811-gp0stsj53-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2018\/10\/bc737811-gp0stsj53-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2018\/10\/bc737811-gp0stsj53.jpg 1199w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<p>\u201cTento celosv\u011btov\u00fd pr\u016fzkum p\u0159in\u00e1\u0161\u00ed nevyvratiteln\u00e9 d\u016fkazy o roli kterou velk\u00e9 korporace maj\u00ed v glob\u00e1ln\u00ed plastov\u00e9 krizi\u201d, \u0159\u00edk\u00e1 Von Hernandez z BFFP a dod\u00e1v\u00e1: \u00a0\u201cNeust\u00e1l\u00fdm chrlen\u00edm problematick\u00fdch, jednor\u00e1zov\u00fdch a nerecyklovateln\u00fdch plastov\u00fdch obal\u016f pro jejich produkty jsou zodpov\u011bdn\u00ed za zne\u010di\u0161\u0165ov\u00e1n\u00ed planety v masivn\u00edm m\u011b\u0159\u00edtku.\u201d Tyto firmy mus\u00ed uznat sv\u016fj pod\u00edl viny a ne ze v\u0161eho vinit spot\u0159ebitele.\u201d<\/p>\n<p>Audit plastov\u00e9ho zne\u010di\u0161t\u011bn\u00ed prov\u00e1d\u011bli p\u0159edev\u0161\u00edm organizace zapojen\u00e9 do BFFP. Hodnocen\u00ed zahrnovalo pouze zna\u010dky, kter\u00e9 byly nalezeny alespo\u0148 v 10 ze 42 zem\u00ed, kde se \u00faklid prov\u00e1d\u011bl. Nej\u010dast\u011bj\u0161\u00edm nalezen\u00fdm plastem byl polystyren, kter\u00fd nen\u00ed ve v\u011bt\u0161in\u011b m\u00edst recyklovateln\u00fd, n\u00e1sledovan\u00fd PETem. Kompletn\u00ed v\u00fdsledky, v\u010detn\u011b t\u011bch \u010desk\u00fdch, \u00a0jsou k dispozici v nov\u00e9 zpr\u00e1v\u011b\u00a0<a href=\"https:\/\/www.breakfreefromplastic.org\/globalbrandauditreport2018\/\">The Brand Audit Report<\/a>.<\/p>\n<p>Top zne\u010di\u0161\u0165ovatel\u00e9 podle kontinent\u016f se \u00a0li\u0161\u00ed jen drobn\u011b, s Coca-Colou na \u0161pici skoro v\u0161ude.\u00a0V Asii se za Coca-Colou um\u00edstil Perfetti van Melle a Mondelez Int. V Severn\u00ed a Ji\u017en\u00ed Americe op\u011bt \u201cv\u00edt\u011bz\u00ed\u201d Coca-Cola, v z\u00e1v\u011bsu za n\u00ed se um\u00edstilo PepsiCO a Nestl\u00e9. Stejn\u00e9 po\u0159ad\u00ed plat\u00ed i pro Evropu. Li\u0161\u00ed se v\u00fdsledky z Austr\u00e1lie, kde byl nejhor\u0161\u00ed 7-Eleven, Coca-Cola druh\u00e1 a Mc Donald\u2019s t\u0159et\u00ed. V Africe nejv\u00edce plastov\u00e9ho odpadu p\u0159ipadlo na ASAS Group, druh\u00e1 je Coca-Cola a top 3 uzav\u00edr\u00e1 Procter&amp;Gamble.<\/p>\n<p><a href=\"https:\/\/www.breakfreefromplastic.org\/\">Break Free From Plastic<\/a>\u00a0\u00a0proto vyz\u00fdv\u00e1 korporace, aby omezily pou\u017e\u00edv\u00e1n\u00ed jednor\u00e1zov\u00fdch plast\u016f, \u00a0zm\u011bnily syst\u00e9m dod\u00e1vek sv\u00fdch produkt\u016f, omezily zbyte\u010dn\u00e9 obaly a p\u0159ihl\u00e1sily se k odpov\u011bdnosti za odpad, kter\u00fd jejich v\u00fdrobky produkuj\u00ed.<\/p>\n<p><strong>Foto a video z akc\u00ed z cel\u00e9ho sv\u011bta:<\/strong><\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/media.greenpeace.org\/collection\/27MZIFJWQQ88P\">https:\/\/media.greenpeace.org\/collection\/27MZIFJWQQ88P<\/a><\/p>\n<p><strong>Kontakty:<\/strong><\/p>\n<p>Jan Freidinger, Greenpeace \u010cR, + 420 734 620 843,\u00a0jan.freidinger@greenpeace.org<\/p>\n<\/div>\n<div class=\"EmptyMessage\">Block content is empty. Check the block&#8217;s settings or remove it.<\/div>","protected":false},"excerpt":{"rendered":"<p>V p\u016flce z\u00e1\u0159\u00ed prob\u011bhl sv\u011btov\u00fd den \u00faklidu. V jeho r\u00e1mci se uskute\u010dnilo bezm\u00e1la dv\u011bst\u011bpades\u00e1t akc\u00ed ve dvaa\u010dty\u0159iceti zem\u00edch v\u010detn\u011b \u010ceska. Zam\u011b\u0159ovaly se\u00a0 \u00a0na sb\u00edr\u00e1n\u00ed plastov\u00e9ho odpadu a jeho n\u00e1slednou anal\u00fdzu.<\/p>\n","protected":false},"author":29,"featured_media":1505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[3],"tags":[21,22],"p4-page-type":[14],"class_list":["post-1503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nas-svet","tag-plast-je-past","tag-setrimeplanetu","p4-page-type-tiskova-zprava"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/1503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=1503"}],"version-history":[{"count":6,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/1503\/revisions"}],"predecessor-version":[{"id":23138,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/1503\/revisions\/23138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/1505"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=1503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=1503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=1503"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=1503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}