{"id":16439,"date":"2022-03-28T12:12:06","date_gmt":"2022-03-28T11:12:06","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=16439"},"modified":"2022-03-28T12:12:07","modified_gmt":"2022-03-28T11:12:07","slug":"udrzitelnost-nebo-greenwashing-obcas-je-to-tezke-poznat","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/clanek\/16439\/udrzitelnost-nebo-greenwashing-obcas-je-to-tezke-poznat\/","title":{"rendered":"Udr\u017eitelnost, nebo greenwashing? Ob\u010das je to t\u011b\u017ek\u00e9 poznat"},"content":{"rendered":"\n<p>Cesta k udr\u017eiteln\u011bj\u0161\u00edm v\u00fdrobk\u016fm, lep\u0161\u00edm podm\u00ednk\u00e1m v chovech zv\u00ed\u0159at \u010di k v\u011bt\u0161\u00ed ochran\u011b pr\u00e1v pracuj\u00edc\u00edch m\u016f\u017ee v\u00e9st i p\u0159es n\u00e1kupn\u00ed ko\u0161\u00edky. Spot\u0159ebitel\u00e9 dok\u00e1\u017eou mnohdy p\u0159im\u011bt korporace, banky \u010di obchodn\u00ed \u0159et\u011bzce k rozhodnut\u00ed, \u017ee n\u011bkter\u00e9 neetick\u00e9 \u010di problematick\u00e9 aktivity, jako jsou t\u0159eba p\u00e1len\u00ed fosiln\u00edch paliv, k\u00e1cen\u00ed prales\u016f \u010di destruktivn\u00ed rybolov, nebudou tolerovat a podporovat.&nbsp;<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2022\/03\/f278b218-gp1su4q5_medium_res-1024x683.jpg\" alt=\"\" class=\"wp-image-16440\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2022\/03\/f278b218-gp1su4q5_medium_res-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2022\/03\/f278b218-gp1su4q5_medium_res-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2022\/03\/f278b218-gp1su4q5_medium_res-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2022\/03\/f278b218-gp1su4q5_medium_res-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2022\/03\/f278b218-gp1su4q5_medium_res.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Protest Greenpeace proti greenwashingu v Lucemburku. (c) Greenpeace &#8211; Sara Poza Alvarez<\/figcaption><\/figure>\n\n<p>Pov\u011bdom\u00ed, \u017ee lidsk\u00e1 \u010dinnost m\u016f\u017ee m\u00edt v\u00fdrazn\u00e9 negativn\u00ed dopady na \u017eivotn\u00ed prost\u0159ed\u00ed, welfare zv\u00ed\u0159at \u010di \u017eivoty lid\u00ed, se v posledn\u00edch letech v\u00fdrazn\u011b zvy\u0161uje. A nen\u00ed tedy divu, \u017ee se i firmy, banky \u010di obchodn\u00ed \u0159et\u011bzce za\u010d\u00ednaj\u00ed zaj\u00edmat o zp\u016fsob, jak\u00fdm byly r\u016fzn\u00e9 produkty vyrobeny \u010di odkud byly dovezeny. Kdy\u017e se zhruba p\u0159ed deseti lety za\u010dala organizace Greenpeace zaj\u00edmat, odkud poch\u00e1zej\u00ed a jak\u00fdm zp\u016fsobem byly uloveny ryby, kter\u00e9 se prod\u00e1vaj\u00ed na \u010desk\u00e9m trhu, obchodn\u00edci odpov\u011b\u010f v\u016fbec neznali. Od t\u00e9 doby se zna\u010den\u00ed a mno\u017estv\u00ed informac\u00ed na v\u00fdrobc\u00edch v\u00fdrazn\u011b zlep\u0161ilo a za\u010daly se na nich objevovat r\u016fzn\u00e9 certifik\u00e1ty, kter\u00e9 maj\u00ed udr\u017eitelnost zaji\u0161\u0165ovat.&nbsp;<\/p>\n\n<p>Bohu\u017eel ani to, \u017ee m\u00e1 zbo\u017e\u00ed certifik\u00e1t udr\u017eitelnosti \u010di n\u011bjak\u00fd hezky vypadaj\u00edc\u00ed \u201c\u0161templ\u201d automaticky neznamen\u00e1, \u017ee bylo vyrobeno s ohledem na \u017eivotn\u00ed prost\u0159ed\u00ed, welfare zv\u00ed\u0159at \u010di d\u016fstojn\u00e9 podm\u00ednky pracuj\u00edc\u00edch. Jsou certifik\u00e1ty, kter\u00e9 si firmy \u010di podnikatelsk\u00e9 svazy ud\u011bluj\u00ed samy, dal\u0161\u00ed maj\u00ed p\u0159\u00edli\u0161 voln\u00e1 pravidla a umo\u017e\u0148uj\u00ed r\u016fzn\u00e9 v\u00fdjimky \u010di \u00falevy. A n\u011bkter\u00e9 dobr\u00e9 syst\u00e9my certifikace neust\u00e1le \u010del\u00ed enormn\u00edmu tlaku na rozvoln\u011bn\u00ed podm\u00ednek pro jejich z\u00edsk\u00e1n\u00ed, a\u017e se i v nich objev\u00ed n\u011bjak\u00e9 mezery, kter\u00e9 umo\u017en\u00ed dr\u017eitel\u016fm certifik\u00e1t\u016f pravidla obch\u00e1zet. Jeden p\u0159\u00edklad za v\u0161echny &#8211; dlouhodob\u011b t\u0159eba selh\u00e1v\u00e1 certifikace palmov\u00e9ho oleje. Bohu\u017eel vyznat se v d\u017eungli r\u016fzn\u00fdch certifika\u010dn\u00edch syst\u00e9m\u016f a jejich aktu\u00e1ln\u00edch podm\u00ednek je pro spot\u0159ebitele \u010di z\u00e1kazn\u00edka prakticky nemo\u017en\u00e9. A n\u011bkte\u0159\u00ed v\u00fdrobci to v\u011bd\u00ed a zneu\u017e\u00edvaj\u00ed toho, aby sv\u016fj byznys ud\u011blali na pohled udr\u017eiteln\u011bj\u0161\u00ed a spole\u010densky akceptovateln\u011bj\u0161\u00ed &#8211; takov\u00e9mu postupu se \u0159\u00edk\u00e1 greenwashing &#8211; \u010desky bychom mohli \u0159\u00edci lakov\u00e1n\u00ed na zeleno.&nbsp;&nbsp;<\/p>\n\n<p>Greenwashing se ale neomezuje jen na ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f, m\u016f\u017ee b\u00fdt sou\u010d\u00e1st\u00ed r\u016fzn\u00fdch PR kampan\u00ed, obchodn\u00edch strategi\u00ed firem \u010di prohl\u00e1\u0161en\u00ed politik\u016f. \u00da\u010dinnou obranou proti takov\u00fdm dezinformac\u00edm je ur\u010dit\u00e1 m\u00edra zdrav\u00e9 ned\u016fv\u011bry. Pokud v\u00e1m firma, kter\u00e1 byla d\u0159\u00edve zn\u00e1m\u00e1 pro zne\u010di\u0161\u0165ov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed \u010di poru\u0161ov\u00e1n\u00ed lidsk\u00fdch pr\u00e1v, najednou tvrd\u00ed, \u017ee je nejv\u00edc eko a f\u00e9rov\u00e1, nep\u0159ij\u00edmejte to automaticky, ale v\u017edy se sna\u017ete ov\u011b\u0159it, zda je to pravda a zda se skute\u010dn\u011b zm\u011bnila. My v Greenpeace se budeme greenwashingu d\u00e1l v\u011bnovat a n\u011bkter\u00e9 jeho p\u0159\u00edklady budeme odkr\u00fdvat.&nbsp;<\/p>\n\n<p>A co m\u016f\u017eete ud\u011blat vy sami pro to, aby se situace m\u011bnila k lep\u0161\u00edmu a firmy, banky a obchodn\u00ed \u0159et\u011bzce se chovaly odpov\u011bdn\u011bji? Zaj\u00edmejte se, bu\u010fte aktivn\u00ed a zji\u0161\u0165uje si informace. Ptejte se v\u00fdrobc\u016f \u010di obchodn\u00edk\u016f, jestli bylo zbo\u017e\u00ed, kter\u00e9 kupujete, vyrobeno udr\u017eiteln\u011b a jestli v\u016fbec znaj\u00ed \u0159et\u011bzec sv\u00fdch dodavatel\u016f. Ptejte se bank, jak\u00fdm zp\u016fsobem spravuj\u00ed va\u0161e finance a jestli jimi t\u0159eba nepodporuj\u00ed fosiln\u00ed pr\u016fmysl \u010di byznys s palmov\u00fdm olejem. A zapojujte se do spot\u0159ebitelsk\u00fdch kampan\u00ed, kter\u00e9 cht\u011bj\u00ed t\u0159eba omezit klecov\u00e9 chovy slepic \u010di dovoz problematick\u00fdch komodit, kv\u016fli kter\u00fdm se k\u00e1cej\u00ed pralesy.&nbsp;<\/p>\n\n<p><em>Ps\u00e1no pro p\u0159\u00edlohu Hospod\u00e1\u0159sk\u00fdch novin.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cesta k udr\u017eiteln\u011bj\u0161\u00edm v\u00fdrobk\u016fm, lep\u0161\u00edm podm\u00ednk\u00e1m v chovech zv\u00ed\u0159at \u010di k v\u011bt\u0161\u00ed ochran\u011b pr\u00e1v pracuj\u00edc\u00edch m\u016f\u017ee v\u00e9st i p\u0159es n\u00e1kupn\u00ed ko\u0161\u00edky. Spot\u0159ebitel\u00e9 dok\u00e1\u017eou mnohdy p\u0159im\u011bt korporace, banky \u010di obchodn\u00ed \u0159et\u011bzce&hellip;<\/p>\n","protected":false},"author":27,"featured_media":16440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[2],"tags":[24,25,17,18,20],"p4-page-type":[16],"class_list":["post-16439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-priroda","tag-aktivni-spolecnost","tag-konec-doby-fosilni","tag-lesy-pralesy","tag-oceany","tag-zmena-klimatu","p4-page-type-clanek"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/16439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=16439"}],"version-history":[{"count":2,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/16439\/revisions"}],"predecessor-version":[{"id":16442,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/16439\/revisions\/16442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/16440"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=16439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=16439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=16439"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=16439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}