{"id":17779,"date":"2022-10-26T08:27:11","date_gmt":"2022-10-26T07:27:11","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=17779"},"modified":"2022-11-03T10:02:32","modified_gmt":"2022-11-03T09:02:32","slug":"blizi-se-cop27-proc-je-partnerstvi-coca-coly-problematicke","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/clanek\/17779\/blizi-se-cop27-proc-je-partnerstvi-coca-coly-problematicke\/","title":{"rendered":"Bl\u00ed\u017e\u00ed se COP 27. Pro\u010d je partnerstv\u00ed Coca-Coly problematick\u00e9?"},"content":{"rendered":"\n<p><strong>Pra\u017eskou konferenci o Green Dealu sponzorovaly fosiln\u00ed korporace. Sponzorem klimatick\u00e9 konference COP 27 bude zase spole\u010dnost Coca-Cola \u2013 nejv\u011bt\u0161\u00ed sv\u011btov\u00fd zne\u010di\u0161\u0165ovatel plasty.<\/strong><\/p>\n\n<p>Egyptsk\u00e1 vl\u00e1da&nbsp;<a href=\"https:\/\/cop27.eg\/#\/news\/77\/Coca-Cola%2520announced%2520as%2520a%2520suppo\">na konci z\u00e1\u0159\u00ed ozn\u00e1mila<\/a>&nbsp;podeps\u00e1n\u00ed dohody o&nbsp;spolupr\u00e1ci se spole\u010dnost\u00ed Coca-Cola, kterou p\u0159edstavuje jako sponzora Konference OSN o&nbsp;zm\u011bn\u011b klimatu (COP 27). Ta se bude konat b\u011bhem leto\u0161n\u00edho roku v&nbsp;\u0160arm a\u0161-\u0160ajchu od 6.&nbsp;do 18.&nbsp;listopadu. C\u00edlem klimatick\u00e9 konference je dos\u00e1hnout pokroku v&nbsp;oblasti financov\u00e1n\u00ed adaptace, ztr\u00e1t a&nbsp;\u0161kod zp\u016fsoben\u00fdch klimatickou kriz\u00ed. Spole\u010dnost Coca-Cola je p\u0159itom&nbsp;<a href=\"https:\/\/www.breakfreefromplastic.org\/brandaudit2021\/\">podle auditu<\/a>&nbsp;organizace Break Free From Plastic nejv\u011bt\u0161\u00edm sv\u011btov\u00fdm zne\u010di\u0161\u0165ovatelem plasty.<\/p>\n\n<p><strong>Sto miliard lahv\u00ed<\/strong><\/p>\n\n<p>Coca-Cola ro\u010dn\u011b vyrob\u00ed&nbsp;<a href=\"https:\/\/www.plasticsoupfoundation.org\/en\/2022\/02\/is-coca-colas-latest-promise-really-a-step-forward\/\">v\u00edce ne\u017e 100 miliard<\/a>&nbsp;plastov\u00fdch lahv\u00ed na jedno pou\u017eit\u00ed, co\u017e v\u00fdznamn\u011b zvy\u0161uje glob\u00e1ln\u00ed \u0161\u00ed\u0159en\u00ed plast\u016f, kter\u00e9 se rozkl\u00e1daj\u00ed stovky a\u017e tis\u00edce let. Nav\u00edc tak p\u0159isp\u00edv\u00e1 k&nbsp;akceleraci ji\u017e prob\u00edhaj\u00edc\u00ed klimatick\u00e9 krize. V&nbsp;roce 2019&nbsp;<a href=\"https:\/\/www.greenpeace.org\/southeastasia\/press\/44767\/the-coca-cola-company-and-pepsico-named-top-plastic-polluters-for-the-fourth-year-in-a-row\/\">zve\u0159ejnila Greenpeace International zpr\u00e1vu<\/a>, kter\u00e1 uv\u00e1d\u00ed, \u017ee Coca-Cola za rok vyrobila 2&nbsp;981&nbsp;421 tun plast\u016f (v\u00edce ne\u017e dal\u0161\u00ed plastov\u00ed zne\u010di\u0161\u0165ovatel\u00e9 PepsiCo a&nbsp;Nestl\u00e9). Pro p\u0159edstavu: 99 procent plast\u016f je vyrobeno z&nbsp;fosiln\u00edch paliv,&nbsp;<a href=\"https:\/\/oceanservice.noaa.gov\/hazards\/marinedebris\/plastics-in-the-ocean.html\">osm milion\u016f tun plast\u016f ro\u010dn\u011b skon\u010d\u00ed v&nbsp;oce\u00e1nech<\/a>&nbsp;a<a href=\"https:\/\/www.economist.com\/graphic-detail\/2018\/03\/06\/only-9-of-the-worlds-plastic-is-recycled?utm_medium=cpc.adword.pd&amp;utm_source=google&amp;ppccampaignID=18151738051&amp;ppcadID=&amp;utm_campaign=a.22brand_pmax&amp;utm_content=conversion.direct-response.anonymous&amp;gclid=Cj0KCQjwnbmaBhD-ARIsAGTPcfURFNf4B4BOjD1iE6s9DqnLPgbPraWOpmR52H64yNf-ErdTX6iR4_gaAkj4EALw_wcB&amp;gclsrc=aw.ds\">&nbsp;pouze 9 procent plastov\u00e9ho odpadu se celosv\u011btov\u011b recykluje.<\/a><\/p>\n\n<p>Pokud Coca-Cola nep\u0159izn\u00e1, \u017ee se jedn\u00e1 o&nbsp;velk\u00fd probl\u00e9m, nevysv\u011btl\u00ed, co ud\u011bl\u00e1 pro spln\u011bn\u00ed sv\u00fdch klimatick\u00fdch c\u00edl\u016f, a&nbsp;hlavn\u011b neukon\u010d\u00ed svou z\u00e1vislost na plastech, jedn\u00e1 se o&nbsp;\u010dist\u00fd greenwashing. D\u016fsledkem takov\u00e9ho partnerstv\u00ed je podkop\u00e1n\u00ed samotn\u00e9ho smyslu akce. Celkov\u00e9 sn\u00ed\u017een\u00ed produkce plast\u016f a&nbsp;ukon\u010den\u00ed v\u00fdroby plast\u016f na jedno pou\u017eit\u00ed je v&nbsp;souladu s&nbsp;c\u00edlem udr\u017eet glob\u00e1ln\u00ed oteplov\u00e1n\u00ed pod 1,5 stupn\u011b. Ukon\u010den\u00ed z\u00e1vislosti Coca-Coly na jednor\u00e1zov\u00fdch plastech je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed odklonu od fosiln\u00edch paliv, ochrany komunit a&nbsp;boje proti zm\u011bn\u011b klimatu.<\/p>\n\n<p>Coca-Cola argumentuje, \u017ee chce \u201epokra\u010dovat ve zkoum\u00e1n\u00ed mo\u017enost\u00ed, jak nep\u0159isp\u00edvat ke zm\u011bn\u011b klimatu nap\u0159\u00ed\u010d celou svou v\u00fdrobou\u201c. D\u00e1le tak\u00e9 tvrd\u00ed, \u017ee nepop\u00edr\u00e1 realitu zm\u011bny klimatu ani pot\u0159ebu p\u0159isp\u00edvat ke snaze sn\u00ed\u017eit emise sklen\u00edkov\u00fdch plyn\u016f. \u00dadajn\u011b ji\u017e sn\u00ed\u017eila&nbsp;<a href=\"https:\/\/www.coca-colacompany.com\/sustainability\">sv\u00e9 emise sklen\u00edkov\u00fdch plyn\u016f o&nbsp;30 procent<\/a>&nbsp;od roku 2010. Jej\u00edm c\u00edlem je tak\u00e9 do roku 2030 dos\u00e1hnout toho, aby \u010dtvrtina jej\u00edch produkt\u016f byla pou\u017e\u00edv\u00e1na opakovan\u011b, a&nbsp;kolem roku 2040 se chce st\u00e1t uhl\u00edkov\u011b neutr\u00e1ln\u00ed.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2019\/06\/d1a7ee2f-gp0stt107-1024x683.jpg\" title=\"Plastic and Wildlife on the River Lea, UK. \u00a9 Isabelle Povey \/ Greenpeace\" alt=\"Plastic and Wildlife on the River Lea, UK. \u00a9 Isabelle Povey \/ Greenpeace\" class=\"wp-image-3513\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2019\/06\/d1a7ee2f-gp0stt107-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2019\/06\/d1a7ee2f-gp0stt107-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2019\/06\/d1a7ee2f-gp0stt107-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2019\/06\/d1a7ee2f-gp0stt107-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2019\/06\/d1a7ee2f-gp0stt107.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Plasty nejsou probl\u00e9m jen v oce\u00e1nech, ale i v \u0159ek\u00e1ch.<div class=\"credit icon-left\"> \u00a9 Isabelle Povey \/ Greenpeace<\/div><\/figcaption><\/figure>\n\n<p><strong>Lakov\u00e1n\u00ed na zeleno?<\/strong><\/p>\n\n<p>Coca-Cola jako\u017eto nejv\u011bt\u0161\u00ed sv\u011btov\u00fd v\u00fdrobce plast\u016f ale nen\u00ed ekologicky odpov\u011bdnou spole\u010dnost\u00ed a&nbsp;volba Coca-Coly jako sponzora COP27 je absurdn\u00ed: spole\u010dnost toti\u017e ve skute\u010dnosti \u017e\u00e1dnou snahu o&nbsp;sn\u00ed\u017een\u00ed nadm\u011brn\u00e9ho pou\u017e\u00edv\u00e1n\u00ed plast\u016f neprojevila. Mohla ji\u017e p\u0159ijmout spoustu z\u00e1sadn\u00edch opat\u0159en\u00ed \u2013 nap\u0159\u00edklad v\u00edce vyu\u017e\u00edvat ekologi\u010dt\u011bj\u0161\u00ed obaly, jako je sklo. St\u00e1le ov\u0161em lp\u00ed na recyklovateln\u00fdch plastech, kter\u00e9 v\u0161ak nejsou recyklovateln\u00e9 donekone\u010dna, co\u017e spole\u010dnost nut\u00ed pou\u017e\u00edvat nov\u011b vyroben\u00e9 plasty, a&nbsp;neust\u00e1le tak roz\u0161i\u0159ovat za\u010darovan\u00fd kruh plastov\u00e9ho odpadu. Opustit plast tedy chce \u2013 ale co nejpozd\u011bji. Tak by se dal shrnout p\u0159\u00edstup Coca-Coly. Probl\u00e9mem nejsou ani tak klimatick\u00e9 c\u00edle zn\u00e1m\u00e9ho v\u00fdrobce nealkoholick\u00fdch n\u00e1poj\u016f, ale p\u0159\u00edli\u0161 vzd\u00e1len\u00fd horizont jejich uskute\u010dn\u011bn\u00ed. Pokud chce j\u00edt spole\u010dnost skute\u010dn\u011b p\u0159\u00edkladem, m\u011bla by ji\u017e nyn\u00ed p\u0159ej\u00edt na ekologi\u010dt\u011bj\u0161\u00ed obaly a&nbsp;dekarbonizovat svou v\u00fdrobu. Klimatick\u00e1 zm\u011bna ji\u017e prob\u00edh\u00e1 a&nbsp;s&nbsp;nutn\u00fdmi opat\u0159en\u00edmi mus\u00edme p\u0159ij\u00edt co nejd\u0159\u00edve.<\/p>\n\n<p>A\u010dkoliv tedy Coca-Cola alespo\u0148 r\u00e9toricky bere v&nbsp;\u00favahu probl\u00e9m \u017eivotn\u00edho prost\u0159ed\u00ed, jej\u00ed \u010diny tomu neodpov\u00eddaj\u00ed. Je zjevn\u00e9, \u017ee opat\u0159en\u00ed, kter\u00e1 dosud Coca-Cola podnikla, jsou s&nbsp;ohledem na nal\u00e9havost klimatick\u00e9 krize nedostate\u010dn\u00e1. Dekarbonizace je dlouhodob\u00fd \u00fakol a&nbsp;ka\u017edou snahu m\u016f\u017eeme v\u00edtat, tak\u00e9 je ale t\u0159eba m\u00edt se na pozoru p\u0159ed strategiemi mnoh\u00fdch nadn\u00e1rodn\u00edch firem, kter\u00e9 sice zm\u011bnu klimatu nepop\u00edraj\u00ed, ale m\u00edsto toho vol\u00ed subtiln\u011bj\u0161\u00ed strategie komunikace s&nbsp;ve\u0159ejnost\u00ed.<\/p>\n\n<p>Historick\u00e1 odpov\u011bdnost, klimatick\u00e1 spravedlnost, reparace za ztr\u00e1ty a&nbsp;\u0161kody budou letos nejsporn\u011bj\u0161\u00edmi t\u00e9maty jedn\u00e1n\u00ed na COP 27. Pokud chce Coca-Cola skute\u010dn\u011b vy\u0159e\u0161it plastovou a&nbsp;klimatickou krizi, mus\u00ed svoji z\u00e1vislost na jednor\u00e1zov\u00fdch plastech ukon\u010dit. Je to d\u016fle\u017eit\u00e1 sou\u010d\u00e1st odklonu od fosiln\u00edch paliv, ochrany komunit a&nbsp;boje proti zm\u011bn\u011b klimatu.<\/p>\n\n<p>Mezin\u00e1rodn\u00ed pobo\u010dka Greenpeace zve\u0159ejnila v\u00fdzvu proti partnerstv\u00ed takov\u00fdchto korporac\u00ed a klimatick\u00fdch konferenc\u00ed, kterou m\u016f\u017eete podepsat <a href=\"https:\/\/petition.act.greenpeace.org.nz\/plastic-cop-climate-corporate-greenwash?utm_source=greenpeace.org&amp;utm_medium=action-callout&amp;utm_campaign=Plastics&amp;source=action-callout\">zde<\/a>.<\/p>\n\n<p><em>Text vy\u0161el na webu a2larm.cz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pra\u017eskou konferenci o Green Dealu sponzorovaly fosiln\u00ed korporace. Sponzorem klimatick\u00e9 konference COP27 bude zase spole\u010dnost Coca-Cola \u2013 nejv\u011bt\u0161\u00ed sv\u011btov\u00fd zne\u010di\u0161\u0165ovatel plasty.<\/p>\n","protected":false},"author":74,"featured_media":17785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[4],"tags":[25],"p4-page-type":[16],"class_list":["post-17779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energeticka-revoluce","tag-konec-doby-fosilni","p4-page-type-clanek"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/17779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=17779"}],"version-history":[{"count":4,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/17779\/revisions"}],"predecessor-version":[{"id":17811,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/17779\/revisions\/17811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/17785"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=17779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=17779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=17779"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=17779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}