{"id":1821,"date":"2018-11-12T17:50:27","date_gmt":"2018-11-12T15:50:27","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=1821"},"modified":"2021-12-01T13:32:50","modified_gmt":"2021-12-01T12:32:50","slug":"zakazana-reklama-s-orangutanem-miri-do-ceska","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/tiskova-zprava\/1821\/zakazana-reklama-s-orangutanem-miri-do-ceska\/","title":{"rendered":"&#8222;Zak\u00e1zan\u00e1&#8220; reklama s orangutanem m\u00ed\u0159\u00ed do \u010ceska. Namluvila ji here\u010dka Kl\u00e1ra Issov\u00e1"},"content":{"rendered":"<p>Pobo\u010dka Greenpeace v \u010cesk\u00e9 republice dnes <a href=\"https:\/\/www.youtube.com\/watch?v=9OcHOyxULlM\" target=\"_blank\" rel=\"noopener noreferrer\">zve\u0159ejnila animovan\u00e9 video<\/a>, v n\u011bm\u017e se mal\u00fd orangutan vyhnan\u00fd z indon\u00e9sk\u00e9ho pralesa nast\u011bhuje do bytu jedn\u00e9 mal\u00e9 hol\u010di\u010dky. Jej\u00ed \u010desk\u00e9 verzi prop\u016fj\u010dila hlas popul\u00e1rn\u00ed here\u010dka Kl\u00e1ra Issov\u00e1. Tot\u00e9\u017e video zp\u016fsobilo minul\u00fd t\u00fdden poprask ve Velk\u00e9 Brit\u00e1nii, kdy\u017e <a href=\"https:\/\/ekonomika.idnes.cz\/iceland-supermarket-reklama-vanoce-politicka-deforestace-greenpeace-1i8-\/eko-zahranicni.aspx?c=A181109_144100_eko-zahranicni_svob\" target=\"_blank\" rel=\"noopener noreferrer\">bylo zak\u00e1zan\u00e9 v televizn\u00edm vys\u00edl\u00e1n\u00ed<\/a>, proto\u017ee je \u00fadajn\u011b \u201cp\u0159\u00edli\u0161 politick\u00e9\u201d.<\/p>\n<lite-youtube style=\"background-image: url('https:\/\/i.ytimg.com\/vi\/9OcHOyxULlM\/hqdefault.jpg');\" videoid=\"9OcHOyxULlM\" params=\"rel=0\"><\/lite-youtube>\n<p>Autorem videa pro kampa\u0148 Greenpeace je lond\u00fdnsk\u00e1 agentura Mother spole\u010dn\u011b s Passion Pictures. Britsk\u00e1 pobo\u010dka v\u011bt\u0161inou nevyu\u017e\u00edv\u00e1 televizn\u00ed reklamu, proto\u017ee je to pro ni p\u0159\u00edli\u0161 n\u00e1kladn\u00e9 a proto\u017ee m\u00e1 probl\u00e9m z\u00edskat pro to pat\u0159i\u010dn\u00e1 povolen\u00ed. Video Greenpeace cht\u011bl nyn\u00ed vyu\u017e\u00edt v p\u0159edv\u00e1no\u010dn\u00ed kampani supermarket Iceland a agentura Clearcast, kter\u00e1 reklamn\u00ed sd\u011blen\u00ed schvaluje pro pou\u017eit\u00ed v britsk\u00fdch televiz\u00edch, mu v tom zabr\u00e1nila.<\/p>\n<p><strong>Luk\u00e1\u0161 Hr\u00e1bek, tiskov\u00fd mluv\u010d\u00ed Greenpeace \u010cR, \u0159\u00edk\u00e1:<\/strong><br \/>\n\u201cSpu\u0161t\u011bn\u00ed \u010desk\u00e9 verze bylo ji\u017e dlouho pl\u00e1novan\u00e9 a p\u0159ipravovan\u00e9, ale d\u00e1 se p\u0159edpokl\u00e1dat, \u017ee ve sv\u011btle nov\u00fdch ud\u00e1lost\u00ed o n\u011bj bude zv\u00fd\u0161en\u00fd z\u00e1jem. Zak\u00e1z\u00e1n\u00ed animovan\u00e9ho klipu kv\u016fli tak absurdn\u00edmu d\u016fvodu zp\u016fsobilo na soci\u00e1ln\u00edch s\u00edt\u00edch lavinu. Z videa Greenpeace se stal p\u0159es noc vir\u00e1ln\u00ed hit, kter\u00fd b\u011bhem n\u011bkolika dn\u00ed oslovil miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b.\u201d<\/p>\n<p>Video souvis\u00ed s kampan\u00ed Greenpeace proti k\u00e1cen\u00ed prales\u016f v Indon\u00e9sii. <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2018\/10\/d6b3636b-d6b3636b-7d4b5ba9-final_countdown_pages_lr_greenpeace_19092018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Vy\u0161et\u0159ov\u00e1n\u00ed Greenpeace International uk\u00e1zalo<\/a>, \u017ee n\u011bkter\u00e9 spole\u010dnosti v k\u00e1cen\u00ed prales\u016f pokra\u010duj\u00ed i dnes, za t\u0159i roky kv\u016fli nim zmizely pralesy o rozloze t\u00e9m\u011b\u0159 trojn\u00e1sobku Prahy. Jejich palmov\u00fd olej se st\u00e1le dost\u00e1v\u00e1 i k nejv\u011bt\u0161\u00edm sv\u011btov\u00fdm zna\u010dk\u00e1m, jako je Unilever, Nestl\u00e9, Colgate-Palmolive \u010di Mondelez. V\u0161echny tyto zna\u010dky odeb\u00edraj\u00ed palmov\u00fd olej od spole\u010dnosti Wilmar, kter\u00e1 ovl\u00e1d\u00e1 t\u00e9m\u011b\u0159 polovinu trhu a kter\u00e1 z\u00e1rove\u0148 nekontroluje sv\u00e9 dodavatele.<\/p>\n<p><strong>Luk\u00e1\u0161 Hr\u00e1bek, tiskov\u00fd mluv\u010d\u00ed Greenpeace \u010cR, \u0159\u00edk\u00e1:<\/strong><br \/>\n\u201cPalmov\u00fd olej m\u016f\u017ee b\u00fdt vyr\u00e1b\u011bn bez dal\u0161\u00edho ni\u010den\u00ed prales\u016f, kdyby spole\u010dnosti dok\u00e1zaly dost\u00e1t sv\u00fdm z\u00e1vazk\u016fm na nulovou deforestaci. Proto chceme po spole\u010dnostech, kter\u00e9 ka\u017ed\u00fd rok nakupuj\u00ed tis\u00edce tun palmov\u00e9ho oleje, aby ho neodeb\u00edraly od spole\u010dnost\u00ed pokra\u010duj\u00edc\u00edch s k\u00e1cen\u00edm prales\u016f. Jenom tak je toti\u017e donut\u00ed s t\u011bmito praktikami skoncovat.\u201d<\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout post-537 \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.org\/czech\/zapoj-se\/spolupropralesy\/\" \n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/10\/175c2f5b-op-p4-amazon-1024x630.jpg\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/10\/175c2f5b-op-p4-amazon-300x185.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/10\/175c2f5b-op-p4-amazon-1024x630.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/10\/175c2f5b-op-p4-amazon-768x473.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/10\/175c2f5b-op-p4-amazon-1536x945.jpg 1536w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/10\/175c2f5b-op-p4-amazon-510x314.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/10\/175c2f5b-op-p4-amazon.jpg 1927w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"\" title=\"\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.org\/czech\/zapoj-se\/spolupropralesy\/\"\n\t\t\t\t\t\t\n\t\t\t\t\t>\n\t\t\t\t\t\tPralesy volaj\u00ed o pomoc!\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"boxout-excerpt\">Pom\u016f\u017ee\u0161 j\u00ed?\nZv\u00ed\u0159ata i prales um\u00edraj\u00ed. Postav se za n\u011b a dej jim nad\u011bji. Podepi\u0161, pros\u00edm, v\u00fdzvu Spolu pro pralesy.\n<\/p>\n\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.org\/czech\/zapoj-se\/spolupropralesy\/\"\n                        \n                    >\n                        Jdu do toho\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>Pobo\u010dka Greenpeace v \u010cesk\u00e9 republice dnes zve\u0159ejnila animovan\u00e9 video, v n\u011bm\u017e se mal\u00fd orangutan vyhnan\u00fd z indon\u00e9sk\u00e9ho pralesa nast\u011bhuje do bytu jedn\u00e9 mal\u00e9 hol\u010di\u010dky. Jej\u00ed \u010desk\u00e9 verzi prop\u016fj\u010dila hlas popul\u00e1rn\u00ed&hellip;<\/p>\n","protected":false},"author":23,"featured_media":1830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[2],"tags":[17],"p4-page-type":[14],"class_list":["post-1821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-priroda","tag-lesy-pralesy","p4-page-type-tiskova-zprava"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/1821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=1821"}],"version-history":[{"count":10,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/1821\/revisions"}],"predecessor-version":[{"id":15762,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/1821\/revisions\/15762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/1830"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=1821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=1821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=1821"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=1821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}