{"id":19340,"date":"2023-09-06T11:44:36","date_gmt":"2023-09-06T10:44:36","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=19340"},"modified":"2023-09-21T09:30:38","modified_gmt":"2023-09-21T08:30:38","slug":"ragby-zneuzite-fosilnimi-korporacemi-greenpeace-kritizuje-sponzorovani-velkych-sportovnich-akci","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/tiskova-zprava\/19340\/ragby-zneuzite-fosilnimi-korporacemi-greenpeace-kritizuje-sponzorovani-velkych-sportovnich-akci\/","title":{"rendered":"Ragby zneu\u017eit\u00e9 fosiln\u00edmi korporacemi. Greenpeace kritizuje sponzorov\u00e1n\u00ed velk\u00fdch sportovn\u00edch akc\u00ed"},"content":{"rendered":"\n

U p\u0159\u00edle\u017eitosti Sv\u011btov\u00e9ho poh\u00e1ru v ragby pobo\u010dka Greenpeace ve Francii zve\u0159ejnila animovan\u00e9 video<\/a>, kter\u00e9 odhaluje realitu fosiln\u00edho pr\u016fmyslu. Ka\u017ed\u00e9 3 hodiny a 37 minut se na sv\u011bt\u011b vyt\u011b\u017e\u00ed tolik ropy, \u017ee by se s n\u00ed dal naplnit ragbyov\u00fd stadion, to znamen\u00e1 p\u0159es 6 a p\u016fl stadionu ropy denn\u011b. Ve videu tak ropa spl\u00e1chne cel\u00fd stadion, na n\u011bm\u017e zrovna prob\u00edh\u00e1 ragbyov\u00fd z\u00e1pas.<\/p>\n\n

\n<\/lite-youtube>\n<\/div><\/figure>\n\n

Video kritizuje fakt, \u017ee velk\u00e9 sportovn\u00ed akce sponzoruj\u00ed fosiln\u00ed korporace. A to v\u010detn\u011b leto\u0161n\u00edho mistrovstv\u00ed sv\u011bta v ragby 2023, kter\u00e9 finan\u010dn\u011b podporuje francouzsk\u00e1 ropn\u00e1 spole\u010dnost TotalEnergies. Fosiln\u00ed korporace jsou p\u0159\u00edmo odpov\u011bdn\u00e9 za ni\u010den\u00ed zdrav\u00ed, p\u0159\u00edrody, r\u016fst pr\u016fm\u011brn\u00e9 glob\u00e1ln\u00ed teploty a nekone\u010dn\u00e9 odkl\u00e1d\u00e1n\u00ed jej\u00edho \u0159e\u0161en\u00ed. Jde o uk\u00e1zkov\u00fd greenwashing, fosiln\u00ed korporace se sponzoringem sportovn\u00edch aktivity prezentuj\u00ed jako zaj\u00edmav\u00e9, modern\u00ed a ve sv\u00e9 podstat\u011b nevinn\u00e9 firmy. Opak je ale pravdou. Sponzoring sportovn\u00edch utk\u00e1n\u00ed v re\u017eii fosiln\u00edch korporac\u00ed se p\u0159itom neobjevuje jen v zahrani\u010d\u00ed. <\/p>\n\n

V \u010cesk\u00e9 republice doch\u00e1z\u00ed k tomuto druhu greenwashingu nap\u0159\u00edklad u spole\u010dnosti \u010cEZ, kter\u00e1 financuje \u010cEZ Skitour, z\u00e1vody v b\u011bhu na ly\u017e\u00edch a mnoho dal\u0161\u00edch sportovn\u00edch aktivit. Dal\u0161\u00edm p\u0159\u00edkladem je fotbalov\u00fd klub AC Sparta, jeho\u017e vlastn\u00edkem je Daniel K\u0159et\u00ednsk\u00fd, majitel EPH, jeden z v\u00fdznamn\u00fdch zne\u010di\u0161\u0165ovatel\u016f v cel\u00e9 Evrop\u011b. Ani vesla\u0159sk\u00fd z\u00e1vod Prim\u00e1torky nen\u00ed v\u00fdjimkou, kdy\u017e je podporov\u00e1n firmou Sev.en. P\u0159\u00edkladem spojen\u00ed fosiln\u00edho pr\u016fmyslu a sportu je t\u00e9\u017e automobilov\u00fd sektor, nap\u0159\u00edklad v p\u0159\u00edpad\u011b \u0160KODA Auto, kter\u00e1 sponzoruje presti\u017en\u00ed francouzsk\u00fd cyklistick\u00fd z\u00e1vod Tour de France, nebo \u010cesk\u00fd svaz ledn\u00edho hokeje.<\/p>\n\n

Edina Ifticene, vedouc\u00ed kampan\u011b v Greenpeace Francie, \u0159\u00edk\u00e1:
<\/strong>„Hodnoty, kter\u00e9 jsou spojeny s ragby, jako jsou poctivost, v\u00e1\u0161e\u0148, solidarita, discipl\u00edna a respekt, jsou nepopirateln\u00e9. Bohu\u017eel v\u0161ak spole\u010dnosti, kter\u00e9 profituj\u00ed z fosiln\u00edho pr\u016fmyslu, zneu\u017e\u00edvaj\u00ed tuto sportovn\u00ed ud\u00e1lost k odveden\u00ed pozornosti od sv\u00e9ho devastuj\u00edc\u00edho vlivu na klima. Fosiln\u00ed spole\u010dnosti pl\u00e1nuj\u00ed kv\u016fli zisku d\u00e1l ve velk\u00e9m t\u011b\u017eit fosiln\u00ed paliva i p\u0159esto, \u017ee t\u00edm ohro\u017euj\u00ed na\u0161i budoucnost.“<\/em><\/p>\n\n

\"\"
Akce Greenpeace Francie proti tomu, \u017ee \u0161ampion\u00e1t v ragby sponzoruje fosiln\u00ed korporace.<\/figcaption><\/figure>\n\n

Spole\u010dnost Rugby World Cup Limited se zve\u0159ejn\u011bn\u00ed videa pokusila zabr\u00e1nit<\/a>, kdy\u017e poslala Greenpeace International dopis s \u017e\u00e1dost\u00ed o pozastaven\u00ed kampan\u011b 24 hodin p\u0159ed pl\u00e1novan\u00fdm zve\u0159ejn\u011bn\u00edm videa francouzskou pobo\u010dkou. <\/p>\n\n

\u0160edes\u00e1tivte\u0159inov\u00fd animovan\u00fd klip jm\u00e9nem „Tot\u00e1ln\u00ed zne\u010di\u0161t\u011bn\u00ed: \u0160pinav\u00e1 hra“ vizualizuje mno\u017estv\u00ed ropy, kter\u00e9 pr\u016fmysl fosiln\u00edch paliv vyprodukuje za 3 hodiny a 37 minut. V digit\u00e1ln\u011b upraven\u00e9m videu ekvivalentn\u00ed mno\u017estv\u00ed ropy napln\u00ed pa\u0159\u00ed\u017esk\u00fd Stade De France, kde se 8. z\u00e1\u0159\u00ed odehraje prvn\u00ed z\u00e1pas mezi Franci\u00ed a novoz\u00e9landsk\u00fdmi All Blacks. Za 24 hodin tedy vyprodukuje ropn\u00fd pr\u016fmysl p\u0159es \u0161est a p\u016fl stadionu ropy.<\/p>\n\n

Fosiln\u00ed spole\u010dnosti podle Greenpeace nejsou ochotn\u00e9 investovat do obnoviteln\u00fdch zdroj\u016f energie. Ned\u00e1vn\u00e1 anal\u00fdza<\/a> v\u00fdro\u010dn\u00edch zpr\u00e1v \u0161esti nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch fosiln\u00edch spole\u010dnost\u00ed a \u0161esti evropsk\u00fdch ropn\u00fdch a plyn\u00e1rensk\u00fdch spole\u010dnost\u00ed za rok 2022 odhalila, \u017ee pouze miziv\u00fdch 0,3 % jejich kombinovan\u00e9 v\u00fdroby energie poch\u00e1z\u00ed z obnoviteln\u00fdch zdroj\u016f. Podle zpr\u00e1vy poch\u00e1zelo 99 % lo\u0148sk\u00e9 produkce energie spole\u010dnosti TotalEnergies z fosiln\u00edch paliv a pouze 1 % poch\u00e1zelo z obnoviteln\u00fdch zdroj\u016f.<\/p>\n\n

Miriam Macurov\u00e1, vedouc\u00ed klimatick\u00e9 kampan\u011b Greenpeace \u010cesk\u00e1 republika, \u0159\u00edk\u00e1:<\/strong> \u201cGreenwashing je b\u011b\u017enou strategi\u00ed fosiln\u00edch spole\u010dnost\u00ed, kter\u00e9 i navzdory bezprecedentn\u00edm vln\u00e1m veder, smrt\u00edc\u00edm z\u00e1plav\u00e1m a s\u00edl\u00edc\u00edm bou\u0159\u00edm, kter\u00fdm sv\u011bt \u010del\u00ed, z\u016fst\u00e1vaj\u00ed v\u011brn\u00e9 sv\u00e9 destruktivn\u00ed obchodn\u00ed praxi a nad\u00e1le sv\u00fdmi aktivitami zhor\u0161uj\u00ed klimatickou krizi. M\u00edsto poskytov\u00e1n\u00ed pot\u0159ebn\u00e9 \u010dist\u00e9 energie n\u00e1s zaplavuj\u00ed zelen\u00fdm marketingem. V \u010desk\u00e9m prost\u0159ed\u00ed to m\u016f\u017eeme sledovat na p\u0159\u00edkladu energetick\u00e9ho gigantu, skupiny \u010cEZ, kter\u00e1 o sob\u011b hovo\u0159\u00ed jako o \u010cist\u00e9 Energii Z\u00edt\u0159ka, ve skute\u010dnosti ale navzdory vl\u00e1dn\u00edm z\u00e1vazk\u016fm usiluje o prodlou\u017een\u00ed t\u011b\u017eby uhl\u00ed minim\u00e1ln\u011b do roku 2035, a dokonce nevylu\u010duje jeho t\u011b\u017ebu ani v roce 2050.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

U p\u0159\u00edle\u017eitosti Sv\u011btov\u00e9ho poh\u00e1ru v ragby pobo\u010dka Greenpeace ve Francii zve\u0159ejnila animovan\u00e9 video, kter\u00e9 odhaluje realitu fosiln\u00edho pr\u016fmyslu. Ka\u017ed\u00e9 3 hodiny a 37 minut se…<\/p>\n","protected":false},"author":29,"featured_media":19429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[4],"tags":[25,26,20],"p4-page-type":[14],"class_list":["post-19340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energeticka-revoluce","tag-konec-doby-fosilni","tag-obnovitelne-zdroje","tag-zmena-klimatu","p4-page-type-tiskova-zprava"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=19340"}],"version-history":[{"count":3,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19340\/revisions"}],"predecessor-version":[{"id":19430,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19340\/revisions\/19430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/19429"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=19340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=19340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=19340"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=19340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}