{"id":19448,"date":"2023-09-25T12:03:00","date_gmt":"2023-09-25T11:03:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=19448"},"modified":"2023-09-26T12:08:46","modified_gmt":"2023-09-26T11:08:46","slug":"cez-je-cesky-ekologicky-zlocin-greenpeace-paroduje-reklamu-cezu-a-upozornuje-tak-na-greenwashing","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/tiskova-zprava\/19448\/cez-je-cesky-ekologicky-zlocin-greenpeace-paroduje-reklamu-cezu-a-upozornuje-tak-na-greenwashing\/","title":{"rendered":"\u010cEZ je \u010cesk\u00fd Ekologick\u00fd Zlo\u010din. Greenpeace paroduje reklamu \u010cEZu, a upozor\u0148uje tak na greenwashing"},"content":{"rendered":"\n<p><strong>Praha, 25. z\u00e1\u0159\u00ed 2023<\/strong> \u2013 \u010cesk\u00e1 pobo\u010dka Greenpeace dnes zve\u0159ejnila nov\u00e9 video, kter\u00e9 paroduje reklamn\u00ed kampa\u0148 energetick\u00e9 spole\u010dnosti \u010cEZ. Video m\u00e1 za c\u00edl pouk\u00e1zat na praktiky greenwashingu, kter\u00fdch se spole\u010dnost \u010cEZ dopou\u0161t\u00ed, kdy\u017e se prezentuje jako spole\u010dnost p\u0159ech\u00e1zej\u00edc\u00ed na \u010distou energii a z\u00e1rove\u0148 usiluje o prodlou\u017een\u00ed t\u011b\u017eby uhl\u00ed na velkolomu B\u00edlina.<\/p>\n\n<p>Video naleznete<a href=\"https:\/\/www.youtube.com\/watch?v=Ekrku-vvCTg\"> zde<\/a>.<\/p>\n\n<p>Organizace Greenpeace ji\u017e v letech 2018 a 2019 vytvo\u0159ila t\u0159i videa, kter\u00e1 se vysm\u00edvala greenwashingu spole\u010dnosti \u010cEZ. Spole\u010dnost \u010cEZ kv\u016fli tomu na Greenpeace podala \u017ealobu a po\u017eadovala omluvu a jejich sta\u017een\u00ed, proto\u017ee videa \u00fadajn\u011b poru\u0161ovala autorsk\u00e1 pr\u00e1va. Vlekl\u00fd soudn\u00ed spor v\u0161ak skon\u010dil v neprosp\u011bch \u010cEZu. Nejvy\u0161\u0161\u00ed spr\u00e1vn\u00ed soud letos v srpnu potvrdil rozsudek M\u011bstsk\u00e9ho soudu, \u017ee <a href=\"https:\/\/www.irozhlas.cz\/zpravy-domov\/cez-video-greenpeace-omluva-nejvyssi-soud_2308141924_har\">organizace Greenpeace zve\u0159ejn\u011bn\u00edm parodick\u00fdch vide\u00ed neporu\u0161ila z\u00e1kon<\/a>.<\/p>\n\n<p>Nov\u00e9 video Greenpeace op\u011bt vych\u00e1z\u00ed z aktu\u00e1ln\u00ed reklamy spole\u010dnosti \u010cEZ a upozor\u0148uje na neekologick\u00e9 aktivity \u010desk\u00e9ho energetick\u00e9ho giganta. Firma provozuje st\u00e1rnouc\u00ed flotilu uheln\u00fdch elektr\u00e1ren, kter\u00e9 zne\u010di\u0161\u0165uj\u00ed ovzdu\u0161\u00ed a maj\u00ed negativn\u00ed vlivy na klima. Video zve\u0159ejnila organizace den p\u0159ed kon\u00e1n\u00edm v\u00fdznamn\u00e9ho Green Deal Summitu v Praze, na kter\u00fd p\u0159ijede i p\u0159edsedkyn\u011b Evropsk\u00e9 komise Ursula von der Leyenov\u00e1.<\/p>\n\n<p>Spole\u010dnost \u010cEZ sama sebe ozna\u010duje jako ekologicky odpov\u011bdnou firmu, podle Greenpeace jsou v\u0161ak sou\u010dasn\u00e9 aktivity spole\u010dnosti pouh\u00fdm greenwashingem, pokud se nevzd\u00e1 sv\u00fdch pl\u00e1n\u016f na prodlou\u017een\u00ed t\u011b\u017eby uhl\u00ed na dole B\u00edlina.<\/p>\n\n<p>Aktu\u00e1ln\u011b se Severo\u010desk\u00e9 doly spadaj\u00edc\u00ed pod skupinu \u010cEZ sna\u017e\u00ed prodlou\u017eit t\u011b\u017ebu hn\u011bd\u00e9ho uhl\u00ed minim\u00e1ln\u011b do roku 2035 a nevylu\u010duj\u00ed t\u011b\u017ebu ani v roce 2050, co\u017e je v rozporu s vl\u00e1dn\u00edm slibem skon\u010dit s uhl\u00edm do roku 2033 i se snahou spole\u010dnosti prezentovat se jako \u010cist\u00e1 Energie Z\u00edt\u0159ka.<\/p>\n\n<p><strong>Jaroslav Bican, vedouc\u00ed energetick\u00e9 kampan\u011b Greenpeace \u010cR, \u0159\u00edk\u00e1: <\/strong><strong><br><\/strong><strong><em>\u201c<\/em><\/strong><em>Spole\u010dnost \u010cEZ sama sebe prezentuje jako \u010cistou Energii Z\u00edt\u0159ka. Tv\u00e1\u0159\u00ed se, \u017ee adekv\u00e1tn\u011b reaguje na <\/em><em>nutnost omezit spalov\u00e1n\u00ed fosiln\u00edch paliv kv\u016fli klimatick\u00e9 krizi<\/em><em> a otev\u00edr\u00e1 se modern\u00edm technologi\u00ed a v\u00fdrob\u011b elektrick\u00e9 energie \u010dist\u00fdm a bezemisn\u00edm zp\u016fsobem. Ve skute\u010dnosti v\u0161ak usiluje o prodlou\u017een\u00ed t\u011b\u017eby na velkolomu B\u00edlina minim\u00e1ln\u011b do roku 2035. Sp\u00e1len\u00edm vyt\u011b\u017een\u00e9ho uhl\u00ed z B\u00edliny se p\u0159itom ka\u017ed\u00fd rok uvoln\u00ed a\u017e 11,5 milionu tun emis\u00ed CO2, co\u017e m\u00e1 z\u00e1sadn\u00ed negativn\u00ed dopad na klima. N\u011bco takov\u00e9ho m\u00e1 s \u010cistou Energi\u00ed Z\u00edt\u0159ka jen pram\u00e1lo spole\u010dn\u00e9ho, mnohem sp\u00ed\u0161e se jedn\u00e1 o \u010cesk\u00fd Energetick\u00fd Zlo\u010din.\u201d&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Praha, 25. z\u00e1\u0159\u00ed 2023 \u2013 \u010cesk\u00e1 pobo\u010dka Greenpeace dnes zve\u0159ejnila nov\u00e9 video, kter\u00e9 paroduje reklamn\u00ed kampa\u0148 energetick\u00e9 spole\u010dnosti \u010cEZ. Video m\u00e1 za c\u00edl pouk\u00e1zat na praktiky greenwashingu, kter\u00fdch se spole\u010dnost&hellip;<\/p>\n","protected":false},"author":29,"featured_media":19449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[4],"tags":[25,26,20],"p4-page-type":[14],"class_list":["post-19448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energeticka-revoluce","tag-konec-doby-fosilni","tag-obnovitelne-zdroje","tag-zmena-klimatu","p4-page-type-tiskova-zprava"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=19448"}],"version-history":[{"count":1,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19448\/revisions"}],"predecessor-version":[{"id":19450,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19448\/revisions\/19450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/19449"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=19448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=19448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=19448"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=19448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}