{"id":19842,"date":"2023-12-14T15:24:12","date_gmt":"2023-12-14T14:24:12","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=19842"},"modified":"2025-07-02T08:12:19","modified_gmt":"2025-07-02T07:12:19","slug":"klus-geislerova-ci-bocanova-vyzyvaji-spolecne-s-greenpeace-k-ochrane-lesu-a-oceanu","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/clanek\/19842\/klus-geislerova-ci-bocanova-vyzyvaji-spolecne-s-greenpeace-k-ochrane-lesu-a-oceanu\/","title":{"rendered":"Klus, Geislerov\u00e1 \u010di Bo\u010danov\u00e1 vyz\u00fdvaj\u00ed spole\u010dn\u011b s Greenpeace k ochran\u011b les\u016f a oce\u00e1n\u016f\u00a0"},"content":{"rendered":"\n

Jedn\u00edm z n\u00e1stroj\u016f, jak lze dostat ekologick\u00e1 t\u00e9mata k ve\u0159ejnosti, je spolupr\u00e1ce s celebritami. Greenpeace proto nasadilo na p\u0159elomu listopadu a prosince dv\u011b kampan\u011b za ochranu les\u016f a oce\u00e1n\u016f ve spolupr\u00e1ci s \u010desk\u00fdmi um\u011blci a um\u011blkyn\u011bmi. <\/strong><\/p>\n\n

V nov\u00fdch kampan\u00edch od Greenpeace se prol\u00ednaj\u00ed tradi\u010dn\u00ed reklamn\u00ed spoty, animace a v\u00e1\u017en\u00e1 ekologick\u00e1 t\u00e9mata. V r\u00e1mci kampan\u011b „Nek\u00e1cejte“<\/a>, kter\u00e1 po\u017eaduje omezen\u00ed k\u00e1cen\u00ed ve vz\u00e1cn\u00fdch star\u00fdch les\u00edch v \u010cesku, si hudebn\u00edk Tom\u00e1\u0161 Klus zahr\u00e1l v n\u011bkolika humorn\u00fdch spotech. Klus ve spotech d\u011bl\u00e1 v lese \u010dinnosti, kter\u00e9 pova\u017eujeme za norm\u00e1ln\u00ed – chod\u00ed po turistick\u00e9 stezce, hraje na schov\u00e1vanou a vykon\u00e1v\u00e1 malou pot\u0159ebu. Pointa p\u0159ich\u00e1z\u00ed, kdy\u017e les najednou zmiz\u00ed a m\u00edsto nich je zde holose\u010d, a div\u00e1kovi tak doch\u00e1z\u00ed, \u017ee bez strom\u016f by les nebyl lesem. Klus si v jednom spolu zahr\u00e1l i se svou dcerou Jenov\u00e9fou. Na Instagramu spoty nasb\u00edraly ji\u017e stovky tis\u00edc zhl\u00e9dnut\u00ed.<\/p>\n\n

\n<\/lite-youtube>\n<\/div><\/figure>\n

Nat\u00e1\u010den\u00ed videa s Tom\u00e1\u0161em Klusem<\/h2><\/header><\/section><\/div>\n

Paraleln\u011b Greenpeace p\u0159edstavuje tak\u00e9 animovan\u00e9 video zam\u011b\u0159en\u00e9 na z\u00e1chranu oce\u00e1n\u016f, jeho\u017e origin\u00e1ln\u00ed anglickou verzi nadabovali herec Simon Pegg, here\u010dka Jane Fonda a zp\u011bva\u010dka Camila Cabello. V animovan\u00e9m p\u0159\u00edb\u011bhu se div\u00e1ci setk\u00e1vaj\u00ed s \u00faho\u0159em, jemu\u017e v \u010desk\u00e9 verzi spotu hlas prop\u016fj\u010dila Mahulena Bo\u010danov\u00e1, a l\u00e9taj\u00edc\u00ed rybou, kterou nadabovala Anna Geislerov\u00e1. Tyto dv\u011b postavy se pohybuj\u00ed v temn\u00fdch, zne\u010di\u0161t\u011bn\u00fdch hlubin\u00e1ch oce\u00e1nu, kde se ztrat\u00ed mezi plastov\u00fdm odpadem a mrtv\u00fdmi zv\u00ed\u0159aty. Spole\u010dn\u011b se sna\u017e\u00ed dostat do oce\u00e1nsk\u00e9 rezervace, vedeni p\u0159\u00e1telsk\u00fdm plejtv\u00e1kem, jemu\u017e hlas prop\u016fj\u010dil Josef Trojan, syn herce Ivana Trojana. <\/p>\n\n

Oce\u00e1nsk\u00e9 rezervace, v nich\u017e m\u00e1 b\u00fdt omezen\u00e1 lidsk\u00e1 \u010dinnost a kter\u00e9 maj\u00ed pokr\u00fdvat 30 % rozlohy voln\u00fdch mo\u0159\u00ed, maj\u00ed vzniknout na z\u00e1klad\u011b schv\u00e1len\u00e9 Glob\u00e1ln\u00ed dohody o oce\u00e1nech. Jej\u00ed vznik podpo\u0159ila i \u010cesk\u00e1 republika, zat\u00edm ji ale ofici\u00e1ln\u011b neratifikovala. Po urychlen\u00e9m schv\u00e1len\u00ed dohody nyn\u00ed Greenpeace spole\u010dn\u011b s um\u011blci vol\u00e1<\/a>. <\/p>\n\n

\n<\/lite-youtube>\n<\/div><\/figure>\n\n

Mat\u011bj Fi\u0161er, social media strategist v Greenpeace \u010cR, \u0159\u00edk\u00e1:<\/strong> <\/em>
<\/em>„Spolupr\u00e1ce s celebritami a influencery je v ochran\u011b p\u0159\u00edrody naprosto kl\u00ed\u010dov\u00e1. Pom\u00e1h\u00e1 t\u00e9mata personifikovat a dod\u00e1vat jim tolik pot\u0159ebn\u00fd dosah, aby se dostala k ve\u0159ejnosti. V\u00fdsledky nav\u00edc ukazuj\u00ed, \u017ee i t\u011b\u017ek\u00e1 t\u00e9mata se daj\u00ed zpracovat s humorem.“<\/em><\/p>\n\n

Denisa \u010cerven\u00e1, influencer coordinator v Greenpeace \u010cR, dod\u00e1v\u00e1: <\/em><\/strong>
\u201cJsem nad\u0161en\u00e1 z na\u0161ich kolaborac\u00ed s influencery a influencerkami. \u00dasp\u011b\u0161n\u011b byla nav\u00e1z\u00e1na intenzivn\u00ed spolupr\u00e1ce s Tom\u00e1\u0161em Klusem, kter\u00e1 byla nejen z\u00e1bavn\u00e1, ale tak\u00e9 p\u0159inesla skv\u011bl\u00e9 v\u00fdsledky. Oce\u00e1nskou kampa\u0148 podpo\u0159ilo v\u00edce osobnost\u00ed jako Mahulena Bo\u010danov\u00e1, A\u0148a Geislerov\u00e1, Josef Trojan \u010di Anna Julie Slov\u00e1\u010dkov\u00e1. Jejich podpora m\u011bla pro kampa\u0148 velik\u00fd v\u00fdznam. V\u0161em zapojen\u00fdm moc d\u011bkujeme a t\u011b\u0161\u00edme se na dal\u0161\u00ed budouc\u00ed spolupr\u00e1ce.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jedn\u00edm z n\u00e1stroj\u016f, jak lze dostat ekologick\u00e1 t\u00e9mata k ve\u0159ejnosti, je spolupr\u00e1ce s celebritami. Greenpeace proto nasadilo na p\u0159elomu listopadu a prosince dv\u011b kampan\u011b za ochranu les\u016f a oce\u00e1n\u016f ve…<\/p>\n","protected":false},"author":27,"featured_media":19846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[2],"tags":[17,18,22],"p4-page-type":[16],"class_list":["post-19842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-priroda","tag-lesy-pralesy","tag-oceany","tag-setrimeplanetu","p4-page-type-clanek"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=19842"}],"version-history":[{"count":6,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19842\/revisions"}],"predecessor-version":[{"id":22316,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/19842\/revisions\/22316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/19846"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=19842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=19842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=19842"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=19842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}