{"id":21994,"date":"2025-06-05T09:05:32","date_gmt":"2025-06-05T08:05:32","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=21994"},"modified":"2025-06-05T09:10:34","modified_gmt":"2025-06-05T08:10:34","slug":"odvracena-tvar-dove-pecuje-o-svoji-image-kasle-na-zivotni-prostredi-i-lidi","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/clanek\/21994\/odvracena-tvar-dove-pecuje-o-svoji-image-kasle-na-zivotni-prostredi-i-lidi\/","title":{"rendered":"Odvr\u00e1cen\u00e1 tv\u00e1\u0159 Dove: Pe\u010duje o svoji image, ka\u0161le na \u017eivotn\u00ed prost\u0159ed\u00ed i lidi"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"597\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/f9c18d68-gp0su1std_low-res-800px.jpg\" alt=\"\" class=\"wp-image-22000\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/f9c18d68-gp0su1std_low-res-800px.jpg 800w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/f9c18d68-gp0su1std_low-res-800px-300x224.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/f9c18d68-gp0su1std_low-res-800px-768x573.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/f9c18d68-gp0su1std_low-res-800px-456x340.jpg 456w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Aktivistky a aktivist\u00e9 Greenpeace USA se zapojili do kampan\u011b Summer of Dove t\u00edm, \u017ee umis\u0165uj\u00ed informa\u010dn\u00ed samolepky na produkty zna\u010dky Dove. P\u0159ipojuj\u00ed se tak ke glob\u00e1ln\u00edmu \u00fasil\u00ed, kter\u00e9 prob\u00edh\u00e1 ve v\u00edce ne\u017e deseti zem\u00edch sv\u011bta. Lid\u00e9 volaj\u00ed po odpov\u011bdnosti zna\u010dky Dove a jej\u00ed mate\u0159sk\u00e9 spole\u010dnosti Unilever za zne\u010di\u0161\u0165ov\u00e1n\u00ed planety jednor\u00e1zov\u00fdmi plastov\u00fdmi obaly.<\/figcaption><\/figure>\n\n<p>L\u00e9to se bl\u00ed\u017e\u00ed \u2013 vyb\u00edr\u00e1me opalovac\u00ed kr\u00e9my, t\u011blov\u00e1 ml\u00e9ka a dal\u0161\u00ed produkty, kter\u00e9 slibuj\u00ed hydrataci, jemnost a p\u00e9\u010di. Mo\u017en\u00e1 s\u00e1hnete po zna\u010dce Dove, kter\u00e1 se v reklam\u00e1ch tv\u00e1\u0159\u00ed jako spojenkyn\u011b \u017een a propaguje p\u0159irozenou kr\u00e1su a sebed\u016fv\u011bru. Jen\u017ee pod lesklou slupkou marketingu se skr\u00fdv\u00e1 temn\u00e1 realita. Zaj\u00edm\u00e1 se Dove skute\u010dn\u011b o \u017eeny a o zdrav\u00ed lid\u00ed po cel\u00e9m sv\u011bt\u011b? Nebo je to v\u0161echno jen promy\u0161len\u00e1 fas\u00e1da, zat\u00edmco firma d\u00e1l ti\u0161e zaplavuje planetu jednor\u00e1zov\u00fdmi plasty, kter\u00e9 ni\u010d\u00ed zdrav\u00ed, p\u0159\u00edrodu i klima? Uhodli jste, je to to druh\u00e9.&nbsp;<\/p>\n\n<p><a href=\"https:\/\/www.greenpeace.org\/international\/publication\/63935\/unilever-uncovered\/\"><strong>Ka\u017edou vte\u0159inu firma Dove a jej\u00ed mate\u0159sk\u00e1 spole\u010dnost Unilever vyprodukuj\u00ed 1700 jednor\u00e1zov\u00fdch plastov\u00fdch s\u00e1\u010dk\u016f \u2013 tzv. sachet\u016f.<\/strong><\/a><\/p>\n\n<p>Tyto nerecyklovateln\u00e9 jednor\u00e1zov\u00e9 obaly zaplavuj\u00ed nejchud\u0161\u00ed \u010d\u00e1sti sv\u011bta, kde \u010dasto kon\u010d\u00ed na skl\u00e1dk\u00e1ch, ve voln\u00e9 p\u0159\u00edrod\u011b nebo se spaluj\u00ed. Toxick\u00e9 v\u00fdpary z jejich spalov\u00e1n\u00ed ohro\u017euj\u00ed zdrav\u00ed m\u00edstn\u00edch komunit. <a href=\"https:\/\/www.seznamzpravy.cz\/clanek\/tech-technologie-veda-mikroplasty-uz-nam-pronikly-az-do-mozku-a-vedce-zaskocilo-jak-moc-258265\">V\u011bdci nach\u00e1zej\u00ed mikroplasty v krvi, placent\u00e1ch i mate\u0159sk\u00e9m ml\u00e9ce \u2013 a zat\u00edmco d\u016fkazy o zdravotn\u00edch rizic\u00edch nar\u016fstaj\u00ed<\/a>, Dove ml\u010d\u00ed. A to je d\u016fvod, pro\u010d se oz\u00fdv\u00e1me my&nbsp; a pro\u010d vyz\u00fdv\u00e1me spole\u010dnost Dove, aby se p\u0159estala schov\u00e1vat za pr\u00e1zdn\u00e9 slogany.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.plastjepast.cz\/vyzva-dove\/\">P\u0159ipojte se k n\u00e1m<\/a><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3c5798ac-gp0stzukg_low-res-800px.jpg\" alt=\"\" class=\"wp-image-22002\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3c5798ac-gp0stzukg_low-res-800px.jpg 800w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3c5798ac-gp0stzukg_low-res-800px-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3c5798ac-gp0stzukg_low-res-800px-768x511.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3c5798ac-gp0stzukg_low-res-800px-510x340.jpg 510w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Laras Nauna, mo\u0159sk\u00e1 biolo\u017eka a m\u00edstn\u00ed organiz\u00e1torka bojuj\u00edc\u00ed proti plastov\u00e9mu odpadu ve sv\u00e9 komunit\u011b, dr\u017e\u00ed vyhozenou lahev od Dove b\u011bhem \u00faklidu pl\u00e1\u017ee se skupinou Sahabat Laut. Spole\u010dn\u011b sb\u00edraj\u00ed a zaznamen\u00e1vaj\u00ed nalezen\u00fd odpad na pl\u00e1\u017ei Lampuuk v oblasti Aceh Besar, Indon\u00e9sie.<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Symbol p\u00e9\u010de v reklam\u011b \u2013 symbol lhostejnosti ve skute\u010dnosti<\/strong><\/h3>\n\n<p><a href=\"https:\/\/www.greenpeace.org.uk\/news\/dove-real-beauty-plastic-pollution\/\">Zat\u00edmco Dove investuje miliony do reklamn\u00edch kampan\u00ed jako #MojeKr\u00e1saMojeVolba a mluv\u00ed o p\u0159irozenosti a respektu, obchodn\u00ed strategie firmy je prav\u00fdm opakem.<\/a> Nam\u00edsto zodpov\u011bdn\u00e9ho p\u0159\u00edstupu firma d\u00e1l s\u00e1z\u00ed na <strong>nejlevn\u011bj\u0161\u00ed a nej\u0161kodliv\u011bj\u0161\u00ed obalov\u00e9 materi\u00e1ly<\/strong>, kter\u00e9 po\u0161kozuj\u00ed zdrav\u00ed a \u017eivotn\u00ed prost\u0159ed\u00ed lid\u00ed v zem\u00edch, kde jsou regulace slab\u0161\u00ed.<\/p>\n\n<p>Nejv\u00edc ale tato strategie dopad\u00e1 pr\u00e1v\u011b na <strong>\u017eeny \u2013 zejm\u00e9na ty v chud\u0161\u00edch \u010d\u00e1stech sv\u011bta<\/strong>, kter\u00fdm Dove \u00fadajn\u011b v\u011bnuje svou p\u00e9\u010di. <a href=\"https:\/\/www.greenpeace.org.uk\/news\/waste-picker-hidden-heroes-tackling-the-worlds-plastic-pollution\/\">Pr\u00e1v\u011b \u017eeny \u010dasto pracuj\u00ed v neform\u00e1ln\u00edch odpadov\u00fdch syst\u00e9mech, sb\u00edraj\u00ed plastov\u00fd odpad v nebezpe\u010dn\u00fdch podm\u00ednk\u00e1ch a vystavuj\u00ed se toxick\u00fdm v\u00fdpar\u016fm.<\/a> Pr\u00e1v\u011b ony \u017eij\u00ed v komunit\u00e1ch, kde plasty kon\u010d\u00ed ve vod\u011b a ovzdu\u0161\u00ed. Pr\u00e1v\u011b jejich zdrav\u00ed a d\u016fstojnost ohro\u017euje to, co firma prezentuje jako \u201ep\u00e9\u010di\u201c.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/957062fe-gp0stzukj_low-res-800px.jpg\" alt=\"\" class=\"wp-image-22004\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/957062fe-gp0stzukj_low-res-800px.jpg 800w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/957062fe-gp0stzukj_low-res-800px-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/957062fe-gp0stzukj_low-res-800px-768x511.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/957062fe-gp0stzukj_low-res-800px-510x340.jpg 510w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n<p><strong>Co od spole\u010dnosti Dove po\u017eadujeme?<\/strong><\/p>\n\n<p>Pokud to Dove mysl\u00ed se svou p\u00e9\u010d\u00ed v\u00e1\u017en\u011b, nesta\u010d\u00ed dal\u0161\u00ed reklama. Pot\u0159ebujeme \u010diny. Po\u017eadujeme, aby firma:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>okam\u017eit\u011b p\u0159estala prod\u00e1vat jednor\u00e1zov\u00e9 plastov\u00e9 s\u00e1\u010dky (sachety), <\/strong>kter\u00e9 i b\u00fdval\u00e9 veden\u00ed firmy Unilever ozna\u010dilo za \u201ezlo\u201c a dokonce p\u0159iznalo, \u017ee se jich mus\u00edme \u201enadobro zbavit\u201c. P\u0159esto jich Unilever, mate\u0159sk\u00e1 firma Dove ka\u017ed\u00fd rok prod\u00e1v\u00e1 miliardy. V\u00edce ne\u017e 10 % z nich m\u00e1 na sv\u011bdom\u00ed pr\u00e1v\u011b Dove.<br><\/li>\n\n\n\n<li><strong>postupn\u011b odstranila v\u0161echny jednor\u00e1zov\u00e9 plasty b\u011bhem p\u0159\u00ed\u0161t\u00edch deseti let<\/strong>,<br><\/li>\n\n\n\n<li><strong>aktivn\u011b podpo\u0159ila p\u0159ijet\u00ed siln\u00e9 Glob\u00e1ln\u00ed plastov\u00e9 \u00famluvy OSN<\/strong>, kter\u00e1 zavede povinn\u00e9 limity na v\u00fdrobu plast\u016f a p\u0159enese odpov\u011bdnost tam, kam pat\u0159\u00ed \u2013 na korporace, kter\u00e9 zne\u010di\u0161t\u011bn\u00ed zp\u016fsobuj\u00ed. Unilever se \u00fa\u010dastn\u00ed vyjedn\u00e1v\u00e1n\u00ed t\u00e9to dohody. M\u00e1 tedy p\u0159\u00edm\u00fd vliv na to, jak bude plastov\u00e1 budoucnost vypadat. M\u00edsto skute\u010dn\u00e9 zm\u011bny ale firma zat\u00edm balancuje mezi pr\u00e1zdn\u00fdmi sliby a z\u00e1kulisn\u00edm lobbingem za co nejm\u011bk\u010d\u00ed podm\u00ednky.<\/li>\n<\/ul>\n\n<p>Je \u010das ten tlak obr\u00e1tit. Dove nem\u016f\u017ee d\u00e1l tvrdit, \u017ee pe\u010duje \u2013 a z\u00e1rove\u0148 se pod\u00edlet na devastaci zdrav\u00ed, p\u0159\u00edrody a d\u016fstojnosti milion\u016f lid\u00ed.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.plastjepast.cz\/vyzva-dove\/\"><strong>P\u0159idejte sv\u016fj podpis pod v\u00fdzvu Plast je past<\/strong><\/a><\/div>\n<\/div>\n\n<p>Dejte jasn\u011b najevo, \u017ee zdrav\u00ed je v\u00edc ne\u017e zisk. <strong>Sd\u00edlejte v\u00fdzvu d\u00e1l.<\/strong> Pr\u00e1v\u011b te\u010f m\u00e1me \u0161anci ukon\u010dit dobu plastovou.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e9to se bl\u00ed\u017e\u00ed \u2013 vyb\u00edr\u00e1me opalovac\u00ed kr\u00e9my, t\u011blov\u00e1 ml\u00e9ka a dal\u0161\u00ed produkty, kter\u00e9 slibuj\u00ed hydrataci, jemnost a p\u00e9\u010di. Mo\u017en\u00e1 s\u00e1hnete po zna\u010dce Dove, kter\u00e1 se v reklam\u00e1ch tv\u00e1\u0159\u00ed jako spojenkyn\u011b&hellip;<\/p>\n","protected":false},"author":95,"featured_media":21997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"Plastic Free Future","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[30],"tags":[21],"p4-page-type":[16],"class_list":["post-21994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-plast-je-past","p4-page-type-clanek"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/21994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=21994"}],"version-history":[{"count":3,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/21994\/revisions"}],"predecessor-version":[{"id":22009,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/21994\/revisions\/22009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/21997"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=21994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=21994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=21994"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=21994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}