{"id":22066,"date":"2025-06-23T15:45:01","date_gmt":"2025-06-23T14:45:01","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=22066"},"modified":"2025-06-23T15:47:33","modified_gmt":"2025-06-23T14:47:33","slug":"spinave-tajemstvi-spolecnosti-unilever-co-se-skryva-za-peci-jeji-nejuspesnejsi-znacky-dove","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/clanek\/22066\/spinave-tajemstvi-spolecnosti-unilever-co-se-skryva-za-peci-jeji-nejuspesnejsi-znacky-dove\/","title":{"rendered":"\u0160pinav\u00e9 tajemstv\u00ed spole\u010dnosti Unilever: Co se skr\u00fdv\u00e1 za p\u00e9\u010d\u00ed jej\u00ed nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed zna\u010dky Dove?"},"content":{"rendered":"\n<p>Tento \u010dl\u00e1nek vych\u00e1z\u00ed ze <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2023\/11\/6cf67ce7-unilever-uncovered.pdf\">studie Greenpeace International z listopadu 2023 &#8211; \u201eUnilever Uncovered\u201c<\/a>, kter\u00e1 odhaluje, jak si firma Unilever (majitel zna\u010dky Dove) buduje image firmy, kter\u00e1 pe\u010duje o \u017eeny, planetu a spole\u010dnost, ale ve skute\u010dnosti pat\u0159\u00ed mezi hlavn\u00ed vin\u00edky plastov\u00e9 krize. Studie ukazuje, \u017ee zat\u00edmco Unilever a jeho zna\u010dka Dove propaguj\u00ed hodnoty jako sebev\u011bdom\u00ed, inkluze a p\u00e9\u010de, jejich obchodn\u00ed strategie stoj\u00ed na jednor\u00e1zov\u00fdch plastech, kter\u00e9 devastuj\u00ed komunity, zdrav\u00ed i \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcKt_coHqkzYvRFHqFBblCHmjbs5BgbVoBY9gnbgclnNicst_7sZKohDbwMvvdk1tdxNE1csWd0CD5zNRjtVRo65VFv7ULGP--hoWoAl7213fLF6h-Xp03oDj33kjyXHS3sPSMqtQ?key=iyhrFHPhQ5U372uzB5f0Tw\" alt=\"\"\/><\/figure>\n\n<p>Unilever je obrovsk\u00fd nadn\u00e1rodn\u00ed konglomer\u00e1t s v\u00edce ne\u017e 400 zna\u010dkami a obrovsk\u00fdm vlivem \u2013 v\u010detn\u011b p\u0159i vyjedn\u00e1v\u00e1n\u00ed <a href=\"https:\/\/www.greenpeace.org\/czech\/clanek\/21978\/globalni-plastova-umluva-jedinecna-sance-skoncovat-s-plastovou-krizi-2\/\">mezin\u00e1rodn\u00ed Glob\u00e1ln\u00ed plastov\u00e9 \u00famluvy<\/a>. Jejich rozhodnut\u00ed ovliv\u0148uj\u00ed miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b. <a href=\"https:\/\/www.greenpeace.org\/czech\/clanek\/21994\/odvracena-tvar-dove-pecuje-o-svoji-image-kasle-na-zivotni-prostredi-i-lidi\/\">A zna\u010dka Dove, kter\u00e1 se prezentuje jako symbol \u017eensk\u00e9 s\u00edly a p\u0159irozenosti, je jedn\u00edm z hlavn\u00edch zdroj\u016f toxick\u00e9ho plastov\u00e9ho zne\u010di\u0161t\u011bn\u00ed t\u00e9to firmy.<\/a><\/p>\n\n<p><strong>Kl\u00ed\u010dov\u00e1 zji\u0161t\u011bn\u00ed ze studie:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Unilever tvrd\u00ed, \u017ee chce omezit pou\u017e\u00edv\u00e1n\u00ed plast\u016f a sm\u011b\u0159ovat k \u201esv\u011btu bez odpadu\u201c. <strong>Ve skute\u010dnosti ale jeho plastov\u00e1 stopa z\u016fst\u00e1v\u00e1 obrovsk\u00e1 a nesni\u017euje se.<\/strong> Ro\u010dn\u011b firma vyprodukuje stovky tis\u00edc tun plastov\u00fdch obal\u016f. <strong>P\u0159esto\u017ee se zav\u00e1zala sn\u00ed\u017eit mno\u017estv\u00ed nov\u00e9ho plastu o polovinu do roku 2025, p\u0159i sou\u010dasn\u00e9m tempu by toho mohla dos\u00e1hnout a\u017e v roce 2034.<\/strong><\/li>\n\n\n\n<li>S opakovan\u00fdm pou\u017eit\u00edm obal\u016f je to je\u0161t\u011b hor\u0161\u00ed \u2013 <strong>pouze 0,2 % plastov\u00fdch obal\u016f Unileveru je skute\u010dn\u011b znovupou\u017eiteln\u00fdch<\/strong> a firma odm\u00edt\u00e1 stanovit konkr\u00e9tn\u00ed c\u00edle pro p\u0159echod k tomuto syst\u00e9mu.<\/li>\n\n\n\n<li>Nejv\u011bt\u0161\u00edm probl\u00e9mem jsou tzv. \u201esachety\u201c \u2013 mal\u00e9 jednor\u00e1zov\u00e9 s\u00e1\u010dky, kter\u00e9 Unilever prod\u00e1v\u00e1 hlavn\u011b v zem\u00edch glob\u00e1ln\u00edho Jihu. <strong>Jen v roce 2023 pl\u00e1novala firma prodat 53 miliard t\u011bchto obal\u016f \u2013 tedy 1 700 ka\u017edou sekundu.<\/strong> <strong>Samotn\u00e1 zna\u010dka Dove jich podle odhad\u016f vytvo\u0159\u00ed 6,4 miliardy, co\u017e je p\u0159es 10 % v\u0161ech s\u00e1\u010dk\u016f Unileveru.<\/strong><\/li>\n\n\n\n<li>Unilever p\u0159itom u\u017e v roce 2010 sl\u00edbil, \u017ee probl\u00e9m jednor\u00e1zov\u00fdch s\u00e1\u010dk\u016f za\u010dne \u0159e\u0161it. <strong>M\u00edsto toho ale jejich v\u00fdroba nad\u00e1le stoup\u00e1 \u2013 b\u011bhem p\u0159\u00ed\u0161t\u00edch deseti let jich firma pl\u00e1nuje vyprodukovat dal\u0161\u00edch 475 miliard.<\/strong><\/li>\n\n\n\n<li><strong>Sachety a dal\u0161\u00ed ohebn\u00e9 plasty nyn\u00ed tvo\u0159\u00ed p\u0159es 30 % plastov\u00e9 stopy Unileveru \u2013 a jejich pod\u00edl d\u00e1l roste.<\/strong> Z\u00e1rove\u0148 se objevily zpr\u00e1vy, \u017ee firma v n\u011bkter\u00fdch zem\u00edch <strong>lobbovala proti z\u00e1kaz\u016fm t\u011bchto obal\u016f<\/strong>, a to i p\u0159esto, \u017ee se sama ve\u0159ejn\u011b tv\u00e1\u0159\u00ed jako jejich odp\u016frce.<\/li>\n\n\n\n<li>Nam\u00edsto skute\u010dn\u00fdch \u0159e\u0161en\u00ed <strong>Unilever s\u00e1z\u00ed na greenwashing \u2013 nap\u0159\u00edklad technologii CreaSolv<\/strong>, kter\u00e1 m\u011bla sachety recyklovat, ale v praxi selhala. <strong>Testovac\u00ed z\u00e1vod v Indon\u00e9sii byl podle report\u00e9r\u016f po p\u016fl roce opu\u0161t\u011bn.<\/strong> Dal\u0161\u00edm \u201e\u0159e\u0161en\u00edm\u201c m\u00e1 b\u00fdt spalov\u00e1n\u00ed plastov\u00e9ho odpadu v cement\u00e1rn\u00e1ch \u2013 <strong>jedno z nej\u0161pinav\u011bj\u0161\u00edch a energeticky nejn\u00e1ro\u010dn\u011bj\u0161\u00edch \u0159e\u0161en\u00ed v\u016fbec.<\/strong><\/li>\n<\/ul>\n\n<p>Greenpeace proto vyz\u00fdv\u00e1 Unilever a jej\u00ed vlajkovou zna\u010dku Dove, aby ukon\u010dily prodej jednor\u00e1zov\u00fdch plastov\u00fdch s\u00e1\u010dk\u016f, p\u0159e\u0161ly na opakovan\u011b pou\u017eiteln\u00e9 obaly a podpo\u0159ily silnou a z\u00e1vaznou Glob\u00e1ln\u00ed plastovou dohodu, kter\u00e1 omez\u00ed produkci plast\u016f na celosv\u011btov\u00e9 \u00farovni.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\">P\u0159idejte se k n\u00e1m<\/a><\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Z plastov\u00e9 krize se nelze \u201evyrecyklovat\u201c<\/strong><\/h3>\n\n<p>Unilever se r\u00e1d prezentuje jako l\u00eddr v udr\u017eitelnosti a zakl\u00edn\u00e1 se hesly jako \u201em\u00e9n\u011b plastu, lep\u0161\u00ed plast nebo \u017e\u00e1dn\u00fd plast\u201c. Realita je ale jin\u00e1: firma pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed glob\u00e1ln\u00ed zne\u010di\u0161\u0165ovatele jednor\u00e1zov\u00fdmi plasty, <a href=\"https:\/\/www.unilever.com\/files\/92ui5egz\/production\/16cb778e4d31b81509dc5937001559f1f5c863ab.pdf\">jej\u00ed plastov\u00e1 stopa se nesni\u017euje, a v\u011bt\u0161ina slibovan\u00fdch zm\u011bn je jen zelen\u00fdm marketingem.<\/a><\/p>\n\n<p>Unilever ka\u017edoro\u010dn\u011b vyprodukuje stovky tis\u00edc tun jednor\u00e1zov\u00fdch plastov\u00fdch obal\u016f \u2013 <a href=\"https:\/\/www.ellenmacarthurfoundation.org\/global-commitment-2023\/overview\">v roce 2022 to bylo t\u00e9m\u011b\u0159 700 000 tun.<\/a> P\u0159es sliby, \u017ee do roku 2025 sn\u00ed\u017e\u00ed spot\u0159ebu \u201epanensk\u00e9ho\u201c (nov\u011b vyroben\u00e9ho) plastu na polovinu, je <a href=\"https:\/\/www.unilever.com\/files\/92ui5egz\/production\/257f12db9c95ffa2ed12d6f2e2b3ff67db49fd60.pdf\">re\u00e1ln\u00e9 dosa\u017een\u00ed tohoto c\u00edle v nedohlednu \u2013 aktu\u00e1ln\u00edm tempem by to trvalo a\u017e do roku 2034<\/a>.<\/p>\n\n<p>Stejn\u011b tak sliby o tom, \u017ee v\u0161echny obaly budou do roku 2025 znovupou\u017eiteln\u00e9, recyklovateln\u00e9 nebo kompostovateln\u00e9, selh\u00e1vaj\u00ed. <a href=\"https:\/\/www.ellenmacarthurfoundation.org\/global-commitment-2023\/overview\">Skute\u010dn\u011b znovupou\u017eiteln\u00fdch je dnes pouh\u00fdch 0,2 % obal\u016f Unileveru.<\/a> Firma sice spou\u0161t\u00ed pilotn\u00ed refill projekty, ale ty jsou mal\u00e9, kr\u00e1tkodob\u00e9 a dostupn\u00e9 jen pro vybran\u00e9 \u2013 rozhodn\u011b nejde o syst\u00e9mov\u00e9 \u0159e\u0161en\u00ed.<\/p>\n\n<p>A recyklace? To je slep\u00e1 uli\u010dka. <a href=\"https:\/\/www.science.org\/doi\/10.1126\/sciadv.1700782\">Pouze 9 % v\u0161ech plast\u016f, kter\u00e9 kdy byly vyrobeny, bylo re\u00e1ln\u011b recyklov\u00e1no.<\/a> V\u011bt\u0161ina obal\u016f Unileveru \u2013 zejm\u00e9na jednor\u00e1zov\u00e9 plastov\u00e9 s\u00e1\u010dky (sachety) \u2013 se recyklovat ned\u00e1 v\u016fbec. P\u0159esto je firma d\u00e1l masivn\u011b pou\u017e\u00edv\u00e1 a v zem\u00edch glob\u00e1ln\u00edho Jihu jimi zaplavuje cel\u00e9 komunity.<\/p>\n\n<p>Tato strategie m\u00e1 i sv\u00e9 toxick\u00e9 d\u016fsledky \u2013 doslova. <a href=\"https:\/\/www.greenpeace.org\/usa\/forever-toxic\/\">Procesy chemick\u00e9 recyklace mohou plast je\u0161t\u011b v\u00edce zne\u010distit, spalov\u00e1n\u00ed plastov\u00e9ho odpadu v cement\u00e1rn\u00e1ch p\u0159isp\u00edv\u00e1 k emis\u00edm a zhor\u0161uje kvalitu ovzdu\u0161\u00ed.<\/a> Unilever se p\u0159itom t\u011bmito aktivitami chlub\u00ed jako \u201e\u0159e\u0161en\u00edm\u201c.<\/p>\n\n<p>Zne\u010di\u0161t\u011bn\u00ed plasty nen\u00ed chyba jednotlivc\u016f, kte\u0159\u00ed \u0161patn\u011b t\u0159\u00edd\u00ed. Je to v\u00fdsledek rozhodnut\u00ed firem jako Unilever \u2013 rozhodnut\u00ed d\u00e1l s\u00e1zet na jednor\u00e1zovost, m\u00edsto aby opravdu investovaly do syst\u00e9mov\u00fdch zm\u011bn. Pokud to mysl\u00ed s udr\u017eitelnost\u00ed v\u00e1\u017en\u011b, mus\u00ed p\u0159estat vyr\u00e1b\u011bt zbyte\u010dn\u00e9 plasty a m\u00edsto recyklace kone\u010dn\u011b za\u010d\u00edt s odpov\u011bdn\u00fdm sni\u017eov\u00e1n\u00edm a nahrazov\u00e1n\u00edm. Proto\u017ee z t\u00e9to krize se opravdu \u201evyrecyklovat\u201c ned\u00e1.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3b18f656-gp0stzukg_low-res-800px.jpg\" alt=\"\" class=\"wp-image-21996\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3b18f656-gp0stzukg_low-res-800px.jpg 800w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3b18f656-gp0stzukg_low-res-800px-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3b18f656-gp0stzukg_low-res-800px-768x511.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/3b18f656-gp0stzukg_low-res-800px-510x340.jpg 510w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Mo\u0159sk\u00e1 biolo\u017eka a m\u00edstn\u00ed organiz\u00e1torka boje proti plastov\u00e9mu odpadu ve sv\u00e9 komunit\u011b, Laras Nauna. Laras dr\u017e\u00ed vyhozenou lahvi\u010dku od Dove p\u0159i \u00faklidu pl\u00e1\u017ee s komunitou Sahabat Laut. Spole\u010dn\u011b ukl\u00edzej\u00ed a eviduj\u00ed odpad. Pl\u00e1\u017e Lampuuk, okres Aceh Besar, Indon\u00e9sie.<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>DOVE: Symbol p\u00e9\u010de v reklam\u011b \u2013 symbol lhostejnosti ve skute\u010dnosti<\/strong><\/h3>\n\n<p>Dove je jednou z nejziskov\u011bj\u0161\u00edch zna\u010dek Unileveru, <a href=\"https:\/\/indd.adobe.com\/view\/publication\/b6033624-f784-4869-a0eb-6b6e14fcb43c\/ktg7\/publication-web-resources\/pdf\/Kantar_BrandZ_2023_Most_Valuable_Global_Brands.pdf\">jej\u00ed\u017e hodnota se odhaduje na 6,5 miliardy dolar\u016f.<\/a> Zna\u010dka je zn\u00e1m\u00e1 svou kampan\u00ed \u201eCampaign for Real Beauty\u201c, kter\u00e1 propaguje pos\u00edlen\u00ed \u017een a rozb\u00edjen\u00ed stereotyp\u016f o kr\u00e1se. Zat\u00edmco Dove slibuje, \u017ee chce b\u00fdt \u201ejednou z nejv\u011bt\u0161\u00edch sil v boji proti plastov\u00e9mu odpadu\u201c, realita je alarmuj\u00edc\u00ed.<\/p>\n\n<p>P\u0159esto\u017ee Dove tvrd\u00ed, \u017ee minimalizuje plastov\u00e9 obaly, pouze jeden jej\u00ed produkt je zcela bez plastu. Naopak, ka\u017ed\u00fd rok prod\u00e1v\u00e1 miliardy jednor\u00e1zov\u00fdch plastov\u00fdch obal\u016f \u2013 v roce 2022 to bylo dle odhad\u016f a\u017e 6,4 miliardy jednor\u00e1zov\u00fdch plastov\u00fdch s\u00e1\u010dk\u016f (sachet\u016f), co\u017e p\u0159edstavuje v\u00edce ne\u017e 10 % v\u0161ech Unileverem prodan\u00fdch s\u00e1\u010dk\u016f. <a href=\"https:\/\/www.youtube.com\/watch?v=S7aBXPvMPE0\">Tyto s\u00e1\u010dky, kter\u00e9 Unilever s\u00e1m ozna\u010dil za \u201ezlo\u201c kv\u016fli nemo\u017enosti jejich recyklace<\/a>, jsou st\u00e1le hojn\u011b pou\u017e\u00edv\u00e1ny zejm\u00e9na v Asii.<\/p>\n\n<p>Takov\u00e9 mno\u017estv\u00ed jednor\u00e1zov\u00e9ho plastu nejen\u017ee devastuje ekosyst\u00e9my, ale m\u00e1 tak\u00e9 nep\u0159im\u011b\u0159en\u00e9 negativn\u00ed dopady zejm\u00e9na na \u017eeny a d\u00edvky, jej\u00ed\u017e spojencem se Dove prezentuje. <a href=\"https:\/\/www.independent.co.uk\/climate-change\/news\/university-of-central-lancashire-oecd-ivf-studies-pcos-b2349018.html\">Podle expertky Renuky Thakore<\/a> jsou \u017eeny v pr\u016fb\u011bhu cel\u00e9ho \u017eivotn\u00edho cyklu plastov\u00fdch v\u00fdrobk\u016f \u2013 od v\u00fdroby a\u017e po odpadov\u00e9 hospod\u00e1\u0159stv\u00ed \u2013 vystaveny dispropor\u010dn\u00edm zdravotn\u00edm rizik\u016fm. Nejv\u00edce to plat\u00ed pro \u017eeny a d\u011bti v socioekonomicky znev\u00fdhodn\u011bn\u00fdch komunit\u00e1ch, zejm\u00e9na v zem\u00edch s ni\u017e\u0161\u00edmi a st\u0159edn\u00edmi p\u0159\u00edjmy.<\/p>\n\n<p>Tak\u017ee zat\u00edmco Dove propaguje sv\u016fj obraz jako\u017eto spojence \u017een, jeho plastov\u00e9 obaly \u017eeny a d\u00edvky v nejzraniteln\u011bj\u0161\u00edch komunit\u00e1ch ohro\u017euj\u00ed. \u201eCampaign for Real Beauty\u201c tak p\u016fsob\u00ed jako cynick\u00fd marketingov\u00fd n\u00e1stroj, kter\u00fd maskuje skute\u010dnost, \u017ee v\u00fdrobky zna\u010dky p\u0159isp\u00edvaj\u00ed k rozs\u00e1hl\u00e9mu environment\u00e1ln\u00edmu a soci\u00e1ln\u00edmu probl\u00e9mu.<\/p>\n\n<p>Pokud Dove opravdu chce \u201eobr\u00e1tit tok plastov\u00e9ho odpadu\u201c, mus\u00ed sv\u00e9 z\u00e1vazky p\u0159ev\u00e9st z PR do re\u00e1ln\u00fdch krok\u016f \u2013 p\u0159edev\u0161\u00edm t\u00edm, \u017ee ukon\u010d\u00ed pou\u017e\u00edv\u00e1n\u00ed jednor\u00e1zov\u00fdch plastov\u00fdch obal\u016f, zejm\u00e9na sachet\u016f. To by byl z\u00e1sadn\u00ed krok sm\u011brem k opravdov\u00e9 zm\u011bn\u011b, kterou zna\u010dka ve\u0159ejn\u011b deklaruje.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.plastjepast.cz\/vyzva-dove\/\">Vyzv\u011bte Dove k opravdov\u00e9 zm\u011bn\u011b spole\u010dn\u011b s n\u00e1mi<\/a><\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/6f9efa7b-gp0su1hqz_low-res-800px.jpg\" alt=\"\" class=\"wp-image-22069\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/6f9efa7b-gp0su1hqz_low-res-800px.jpg 800w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/6f9efa7b-gp0su1hqz_low-res-800px-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/6f9efa7b-gp0su1hqz_low-res-800px-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/6f9efa7b-gp0su1hqz_low-res-800px-510x340.jpg 510w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Kreativn\u00ed protest, kter\u00fd se konal u p\u0159\u00edle\u017eitosti kampan\u011b Plastic-Free July (\u010cervenec bez plast\u016f), vznikl ve spolupr\u00e1ci s\u00edt\u00ed Young Batae\u00f1os for Environmental Advocacy Network (YBEAN), sdru\u017een\u00ed ryb\u00e1\u0159\u016f Pagkakaisa ng mga Samahan ng Mangingisda &#8211; Bataan (PANGISDA-Bataan) a Greenpeace Filip\u00edny. Parodovan\u00e9 reklamy maj\u00ed pouk\u00e1zat na d\u016fsledky neust\u00e1l\u00e9 v\u00fdroby plast\u016f ze strany zna\u010dek a korporac\u00ed, kter\u00e9 se opakovan\u011b um\u00eds\u0165uj\u00ed mezi nejv\u011bt\u0161\u00edmi zne\u010di\u0161\u0165ovateli v r\u00e1mci ka\u017edoro\u010dn\u00edch audit\u016f organizace Break Free From Plastic, a to jak na glob\u00e1ln\u00ed, tak i na m\u00edstn\u00ed \u00farovni. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad spole\u010dnosti Unilever, Nestl\u00e9 a P&amp;G, na kter\u00e9 ji\u017e byla pod\u00e1na spot\u0159ebitelsk\u00e1 st\u00ed\u017enost k Ministerstvu obchodu a pr\u016fmyslu. Tyto skupiny vyz\u00fdvaj\u00ed firmy, aby p\u0159estaly vyr\u00e1b\u011bt plastov\u00e9 s\u00e1\u010dky, a po\u017eaduj\u00ed, aby vl\u00e1da regulovala jednor\u00e1zov\u00e9 plasty (SUP), po\u010d\u00ednaje zaveden\u00edm celon\u00e1rodn\u00edho z\u00e1kazu.<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Sachety <\/strong><strong>\u2013<\/strong><strong> mal\u00fd obal, obrovsk\u00fd probl\u00e9m<\/strong><\/h3>\n\n<p>\u201eV nejlep\u0161\u00edm p\u0159\u00edpad\u011b skon\u010d\u00ed na skl\u00e1dk\u00e1ch. V nejhor\u0161\u00edm p\u0159\u00edpad\u011b kon\u010d\u00ed jako odpadky na ulic\u00edch, ve vodn\u00edch toc\u00edch a oce\u00e1nech.\u201c&nbsp; \u2013 to prohl\u00e1sila samotn\u00e1 spole\u010dnost Unilever kdy\u017e p\u0159edstavovala svou iniciativu na recyklaci plast\u016f z roku 2017. A p\u0159esto v\u00fdzkum Greenpeace International ukazuje, \u017ee v roce 2022 bylo celosv\u011btov\u011b prod\u00e1no ohromuj\u00edc\u00edch 956 miliard sachet\u016f, p\u0159i\u010dem\u017e a pr\u00e1v\u011b Unilever je jejich nejv\u011bt\u0161\u00edm korpor\u00e1tn\u00edm prodejcem. Podle t\u00e9to studie <strong>Unilever prod\u00e1 a\u017e 1 700 kus\u016f jednor\u00e1zov\u00fdch s\u00e1\u010dk\u016f za sekundu a produkce sachet\u016f firmy se od roku 2010 ka\u017edoro\u010dn\u011b zvy\u0161uje o 1 a\u017e 2 miliardy kus\u016f. Jeho nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed zna\u010dka Dove je zodpov\u011bdn\u00e1 za p\u0159ibli\u017en\u011b 12 % prodeje t\u011bchto jednor\u00e1zov\u00fdch plastov\u00fdch s\u00e1\u010dk\u016f.<\/strong><\/p>\n\n<p>Sachety jsou mal\u00e9 plastov\u00e9 s\u00e1\u010dky, kter\u00e9 se pou\u017e\u00edvaj\u00ed k balen\u00ed jednor\u00e1zov\u00fdch porc\u00ed produkt\u016f, jako jsou \u0161ampony, prac\u00ed prost\u0159edky, ko\u0159en\u00ed \u010di jin\u00e9 b\u011b\u017en\u00e9 pot\u0159eby. \u010casto jsou spojov\u00e1ny s produkty kosmetick\u00fdch vzork\u016f v bohat\u0161\u00edch zem\u00edch, ale v zem\u00edch glob\u00e1ln\u00edho Jihu p\u0159edstavuj\u00ed hlavn\u00ed formu balen\u00ed, dostupnou zejm\u00e9na pro n\u00edzkop\u0159\u00edjmov\u00e9 spot\u0159ebitele. Technicky jde o tzv. flexibiln\u00ed plasty \u2013 tenk\u00e9 obaly slo\u017een\u00e9 z n\u011bkolika vrstev plastu a hlin\u00edkov\u00e9 f\u00f3lie. Tento v\u00edcevrstv\u00fd materi\u00e1l zaji\u0161\u0165uje trvanlivost a ochranu produktu, z\u00e1rove\u0148 v\u0161ak \u010din\u00ed recyklaci prakticky nemo\u017enou. <a href=\"https:\/\/www.ellenmacarthurfoundation.org\/global-commitment\/overview\">Podle odborn\u00edk\u016f jsou sachety v podstat\u011b nerecyklovateln\u00e9<\/a>, proto\u017ee b\u011b\u017en\u00e9 recykla\u010dn\u00ed syst\u00e9my nejsou schopn\u00e9 vrstvy efektivn\u011b odd\u011blit a znovu vyu\u017e\u00edt. Nav\u00edc nemaj\u00ed \u017e\u00e1dnou ekonomickou hodnotu, co\u017e je znev\u00fdhod\u0148uje ve sb\u011bru a recyklaci.<\/p>\n\n<p>Spole\u010dnost Unilever sachety prezentuje jako cenov\u011b dostupn\u00e9 \u0159e\u0161en\u00ed pro lidi s ni\u017e\u0161\u00edmi p\u0159\u00edjmy, ve skute\u010dnosti jsou ale \u010dasto dra\u017e\u0161\u00ed ne\u017e v\u011bt\u0161\u00ed balen\u00ed stejn\u00e9ho produktu. Nav\u00edc d\u0159\u00edv\u011bj\u0161\u00ed udr\u017eiteln\u00fd zp\u016fsob n\u00e1kupu v mal\u00fdch mno\u017estv\u00edch spo\u010d\u00edval v p\u0159in\u00e1\u0161en\u00ed vlastn\u00edch opakovan\u011b pou\u017eiteln\u00fdch n\u00e1dob do obchod\u016f, co\u017e generovalo daleko m\u00e9n\u011b odpadu.<\/p>\n\n<p>Krom\u011b toho maj\u00ed plastov\u00e9 sachety v\u00e1\u017en\u00e9 zdravotn\u00ed a environment\u00e1ln\u00ed dopady \u2013 <a href=\"https:\/\/www.no-burn.org\/wp-content\/uploads\/Sachet-Economy_final.pdf\">na Filip\u00edn\u00e1ch se ka\u017ed\u00fd den pou\u017eije asi 164 milion\u016f sachet\u016f<\/a>, <a href=\"https:\/\/www.theguardian.com\/environment\/2022\/aug\/01\/how-unilever-plastic-sachets-became-a-toxic-scourge-oceans\">v Indon\u00e9sii tvo\u0159\u00ed sachety 16 % plastov\u00e9ho odpadu<\/a> a na Bali byl Unilever identifikov\u00e1n jako nejv\u011bt\u0161\u00ed zdroj zne\u010di\u0161t\u011bn\u00ed \u0159ek t\u011bmito obaly. \u010casto se spaluj\u00ed v otev\u0159en\u00fdch ohni\u0161t\u00edch, co\u017e zhor\u0161uje kvalitu ovzdu\u0161\u00ed a ohro\u017euje zdrav\u00ed m\u00edstn\u00edch obyvatel. Nav\u00edc nezlikvidovan\u00fd odpad ucp\u00e1v\u00e1 kanalizace a vodn\u00ed toky, co\u017e vede k z\u00e1plav\u00e1m a \u0161\u00ed\u0159en\u00ed nemoc\u00ed, zejm\u00e9na v komunit\u00e1ch bez odpov\u00eddaj\u00edc\u00ed infrastruktury.<\/p>\n\n<p>Unilever sl\u00edbil \u0159e\u0161en\u00ed, ale jeho sliby z\u016fst\u00e1vaj\u00ed nenapln\u011bn\u00e9. M\u00edsto toho investuje do fale\u0161n\u00fdch \u0159e\u0161en\u00ed, jako je chemick\u00e1 recyklace prost\u0159ednictv\u00edm technologie CreaSolv v Indon\u00e9sii, kter\u00e1 v\u0161ak selhala a byla opu\u0161t\u011bna. <a href=\"https:\/\/www.unilever.co.id\/en\/planet-and-society\/our-concrete-action\/waste-free-world\/\">D\u00e1le Unilever vyu\u017e\u00edv\u00e1 spalov\u00e1n\u00ed plastov\u00e9ho odpadu jako tzv. \u201erefuse-derived fuel\u201c (RDF)<\/a>, co\u017e je vysoce uhl\u00edkov\u011b n\u00e1ro\u010dn\u00e1 a zdrav\u00ed \u0161kodliv\u00e1 metoda likvidace plast\u016f, \u010dasto pou\u017e\u00edvan\u00e1 v cement\u00e1rn\u00e1ch v Asii.<\/p>\n\n<p>Navzdory sv\u00fdm ve\u0159ejn\u00fdm prohl\u00e1\u0161en\u00edm <a href=\"https:\/\/www.reuters.com\/investigates\/special-report\/global-plastic-unilever\/\">Unilever v roce 2020 aktivn\u011b lobboval proti z\u00e1kon\u016fm zakazuj\u00edc\u00edm mal\u00e9 plastov\u00e9 sachety na Sr\u00ed Lance, v Indii a na Filip\u00edn\u00e1ch. <\/a>Tento rozpor mezi slovy a \u010diny ukazuje, \u017ee Unilever rad\u011bji chr\u00e1n\u00ed sv\u00e9 obchodn\u00ed z\u00e1jmy ne\u017e skute\u010dn\u011b bojuje proti plastov\u00e9 krizi.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/7337cce4-gp0stwowb_low-res-800px.jpg\" alt=\"\" class=\"wp-image-22068\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/7337cce4-gp0stwowb_low-res-800px.jpg 800w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/7337cce4-gp0stwowb_low-res-800px-300x191.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/7337cce4-gp0stwowb_low-res-800px-768x488.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-czech-republic-stateless\/2025\/06\/7337cce4-gp0stwowb_low-res-800px-510x324.jpg 510w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Vl\u00e1da m\u011bsta Quezon City, Greenpeace Filip\u00edny a Impact Hub Manila podepsaly memorandum o porozum\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se realizace iniciativy \u201eKuha sa Tingi\u201c, kter\u00e1 zav\u00e1d\u00ed prodej na dopln\u011bn\u00ed v m\u00edstn\u00edch obchodech typu sari-sari. Slavnostn\u00edho podpisu se z\u00fa\u010dastnili kampa\u0148ov\u00e1 koordin\u00e1torka Greenpeace Marian Ledesma, starostka Quezon City Joy Belmonte a zakladatelka a v\u00fdkonn\u00e1 \u0159editelka Impact Hub Manila Ces Rondario, spole\u010dn\u011b s p\u0159edstaviteli m\u00edstn\u00ed samospr\u00e1vy Quezon City \u2014 Richardem Santuilem, Andreou Villaroman a Janetou Oviedo.<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>\u0158e\u0161en\u00ed plastov\u00e9ho probl\u00e9mu: opakovan\u011b pou\u017eiteln\u00e9 obaly a inspirace z Filip\u00edn<\/strong><\/h3>\n\n<p>Plastov\u00e1 krize nen\u00ed ne\u0159e\u0161iteln\u00fd probl\u00e9m. Abychom ji zvl\u00e1dli, mus\u00edme zm\u011bnit zp\u016fsob, jak\u00fdm vyr\u00e1b\u00edme, prod\u00e1v\u00e1me a pou\u017e\u00edv\u00e1me obaly. Opakovan\u011b pou\u017eiteln\u00e9 obaly nejsou jen nutnost\u00ed pro na\u0161i planetu, ale taky skv\u011blou p\u0159\u00edle\u017eitost\u00ed, jak sn\u00ed\u017eit mno\u017estv\u00ed odpadu, emise i na\u0161i z\u00e1vislost na fosiln\u00edch palivech.<\/p>\n\n<p>Existuje spousta zp\u016fsob\u016f, jak k tomu m\u016f\u017eeme p\u0159ej\u00edt \u2013 od dopl\u0148ov\u00e1n\u00ed n\u00e1dob doma nebo v obchodech, p\u0159es vratn\u00e9 obaly a\u017e po p\u016fj\u010dov\u00e1n\u00ed obal\u016f. Aby to ale fungovalo, mus\u00ed spolupracovat v\u00fdrobci, prodejci, vl\u00e1dy i my spot\u0159ebitel\u00e9. A taky je pot\u0159eba vybudovat infrastrukturu, kter\u00e1 umo\u017en\u00ed sb\u011br a op\u011btovn\u00e9 pou\u017e\u00edv\u00e1n\u00ed t\u011bchto obal\u016f.<\/p>\n\n<p>Skv\u011bl\u00fdm p\u0159\u00edkladem je <a href=\"https:\/\/www.greenpeace.org\/philippines\/press\/67086\/kstmetromanila\/\">projekt <strong>Kuha sa Tingi<\/strong> z Filip\u00edn<\/a>, kter\u00fd podporuje Greenpeace spole\u010dn\u011b s m\u00edstn\u00edmi organizacemi a vl\u00e1dou. D\u00edky n\u011bmu mohou lid\u00e9 nakupovat v mal\u00fdch tradi\u010dn\u00edch obchodech bez jednor\u00e1zov\u00fdch plastov\u00fdch s\u00e1\u010dk\u016f \u2013 m\u00edsto toho tam maj\u00ed refill stanice a vratn\u00e9 obaly. Tento projekt nejen\u017ee v\u00fdrazn\u011b sni\u017euje plastov\u00fd odpad, ale tak\u00e9 respektuje m\u00edstn\u00ed zvyky a pom\u00e1h\u00e1 lidem s ni\u017e\u0161\u00edmi p\u0159\u00edjmy. Nav\u00edc se lid\u00e9 u\u010d\u00ed, jak nakupovat udr\u017eiteln\u011bji a \u0161etrn\u011bji k p\u0159\u00edrod\u011b.<\/p>\n\n<p>Unilever je nejv\u011bt\u0161\u00edm sv\u011btov\u00fdm v\u00fdrobcem plastov\u00fdch sachet\u016f a jeho zna\u010dka Dove stoj\u00ed za v\u00edce ne\u017e 10 % v\u0161ech t\u011bchto s\u00e1\u010dk\u016f. P\u0159esto\u017ee Unilever ve\u0159ejn\u011b p\u0159izn\u00e1v\u00e1 probl\u00e9m jednor\u00e1zov\u00fdch plast\u016f a slibuje zm\u011bny, \u010dasto s t\u00edm ale zaost\u00e1v\u00e1. Aby mohl Unilever a Dove opravdu pomoct plastovou krizi vy\u0159e\u0161it, mus\u00ed za\u010d\u00edt pou\u017e\u00edvat opakovan\u011b pou\u017eiteln\u00e9 obaly jako normu sv\u00e9ho podnik\u00e1n\u00ed. Projekt Kuha sa Tingi ukazuje, \u017ee to jde \u2013 a \u017ee to p\u0159inese nejen ekologick\u00e9, ale i spole\u010densk\u00e9 v\u00fdhody, zvl\u00e1\u0161\u0165 tam, kde je probl\u00e9m jednor\u00e1zov\u00fdch obal\u016f nejv\u011bt\u0161\u00ed.<\/p>\n\n<p>Skute\u010dn\u00e9 \u0159e\u0161en\u00ed plastov\u00e9 krize tak nen\u00ed jen o recyklaci nebo fale\u0161n\u00fdch \u201ezelen\u00fdch\u201c slibech. Je to o tom, \u017ee za\u010dneme znovu pou\u017e\u00edvat obaly a budeme spolupracovat \u2013 firmy, vl\u00e1dy i my v\u0161ichni \u2013 aby na\u0161e budoucnost byla bez zbyte\u010dn\u00e9ho plastov\u00e9ho odpadu.&nbsp;<\/p>\n\n<p>Vyz\u00fdv\u00e1me proto Dove i jeho mate\u0159skou spole\u010dnost Unilever, aby byly sou\u010d\u00e1st\u00ed skute\u010dn\u00e9ho \u0159e\u0161en\u00ed.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.plastjepast.cz\/vyzva-dove\/\">P\u0159ipojte se k n\u00e1m<\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento \u010dl\u00e1nek vych\u00e1z\u00ed ze studie Greenpeace International z listopadu 2023 &#8211; \u201eUnilever Uncovered\u201c, kter\u00e1 odhaluje, jak si firma Unilever \u2013 majitel zna\u010dky Dove \u2013 buduje image firmy, kter\u00e1 pe\u010duje o&hellip;<\/p>\n","protected":false},"author":95,"featured_media":22025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[30],"tags":[21,22],"p4-page-type":[16],"class_list":["post-22066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-plast-je-past","tag-setrimeplanetu","p4-page-type-clanek"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/22066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=22066"}],"version-history":[{"count":2,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/22066\/revisions"}],"predecessor-version":[{"id":22205,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/22066\/revisions\/22205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/22025"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=22066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=22066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=22066"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=22066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}