{"id":4696,"date":"2019-10-24T14:51:22","date_gmt":"2019-10-24T12:51:22","guid":{"rendered":"https:\/\/www.greenpeace.org\/czech\/?p=4696"},"modified":"2021-12-01T13:32:09","modified_gmt":"2021-12-01T12:32:09","slug":"ceska-pobocka-greenpeace-se-pridava-k-tlaku-na-velke-nadnarodni-spolecnosti-aby-nenicily-amazonsky-prales","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/czech\/tiskova-zprava\/4696\/ceska-pobocka-greenpeace-se-pridava-k-tlaku-na-velke-nadnarodni-spolecnosti-aby-nenicily-amazonsky-prales\/","title":{"rendered":"\u010cesk\u00e1 pobo\u010dka Greenpeace se p\u0159id\u00e1v\u00e1 k tlaku na velk\u00e9 nadn\u00e1rodn\u00ed spole\u010dnosti, aby neni\u010dily amazonsk\u00fd prales \u00a0"},"content":{"rendered":"

\u010cesk\u00e1 pobo\u010dka Greenpeace se dnes p\u0159id\u00e1v\u00e1 k mezin\u00e1rodn\u00ed kampani zam\u011b\u0159en\u00e9 na dodavatele masa a krmn\u00e9 s\u00f3ji pro velk\u00e9 nadn\u00e1rodn\u00ed \u0159et\u011bzce Burger King, McDonald\u2019s a KFC. Zm\u00edn\u011bn\u00e9 \u0159et\u011bzce rychl\u00e9ho ob\u010derstven\u00ed organizace Greenpeace vyz\u00fdv\u00e1, aby odm\u00edtly produkty spojen\u00e9 s k\u00e1cen\u00edm a vypalov\u00e1n\u00edm amazonsk\u00fdch prales\u016f v Braz\u00edlii.\u00a0<\/strong><\/p>\n

\u201cPrezident Jair Bolsonaro m\u016f\u017ee pokra\u010dovat ve sv\u00e9 antiekologick\u00e9 politice pokra\u010dovat jen do t\u00e9 doby, dokud budou velk\u00e9 sv\u011btov\u00e9 spole\u010dnosti ochotn\u00e9 nakupovat zbo\u017e\u00ed spojen\u00e9 s destrukc\u00ed prales\u016f. \u0158et\u011bzce rychl\u00e9ho ob\u010derstven\u00ed, kter\u00e9 obchoduj\u00ed s Braz\u00edli\u00ed, nemohou d\u00e1l pokra\u010dovat v dosavadn\u00edm modelu sv\u00e9ho podnik\u00e1n\u00ed, zat\u00edmco je nejv\u011bt\u0161\u00ed prales sv\u011bta p\u00e1len na popel kv\u016fli dobyt\u010d\u00edm velkofarm\u00e1m a plant\u00e1\u017e\u00edm krmn\u00e9 s\u00f3ji,\u201d uvedl Tica Minami, \u0159editel kampan\u00ed v Greenpeace Braz\u00edlie.<\/span><\/p>\n

\"Forest

Po\u017e\u00e1r pralesa v Braz\u00edlii v roce 2019<\/p><\/div>\n

T\u00e9m\u011b\u0159 2,5 milionu hektar\u016f – co\u017e odpov\u00edd\u00e1 zhruba t\u0159etin\u011b rozlohy \u010cesk\u00e9 republiky – sho\u0159elo letos podle \u00fadaj\u016f N\u00e1rodn\u00edho institutu pro v\u00fdzkum vesm\u00edru v brazilsk\u00e9 \u010d\u00e1sti Amazonie jen do konce srpna. Po\u010det po\u017e\u00e1r\u016f se b\u011bhem vl\u00e1dy prezidenta Bolsonara zv\u00fd\u0161il o 111 %.\u00a0<\/span><\/p>\n

Velk\u00e9 potravin\u00e1\u0159sk\u00e9 spole\u010dnosti jsou v\u00fdznamn\u00fdm odb\u011bratelem produkt\u016f, kter\u00e9 mohou za odles\u0148ov\u00e1n\u00ed v Braz\u00edlii – hov\u011bz\u00edho masa a s\u00f3ji ur\u010den\u00e9 na v\u00fdkrm hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at. Nap\u0159\u00edklad firma McDonald\u2019s je v\u016fbec jedn\u00edm z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch odb\u011bratel\u016f hov\u011bz\u00edho masa – v\u010detn\u011b toho z Braz\u00edlie – a v Evrop\u011b ve velk\u00e9m odeb\u00edr\u00e1 ku\u0159ata krmen\u00e1 s\u00f3jou z Braz\u00edlie. <\/span><\/p>\n

Velk\u00e9 \u0159et\u011bzce rychl\u00e9ho ob\u010derstven\u00ed z\u00e1rove\u0148 stimuluj\u00ed popt\u00e1vku po t\u011bchto produktech agresivn\u00ed reklamou na masn\u00e9 v\u00fdrobky na st\u00e1vaj\u00edc\u00edch i na nov\u00fdch trz\u00edch, kam expanduj\u00ed. McDonald\u2019s, Burger King, KFC i dal\u0161\u00ed spole\u010dnosti se zav\u00e1zaly k nulov\u00e9mu odles\u0148ov\u00e1n\u00ed, ale sv\u00e9 sliby nepln\u00ed. Firma McDonald\u2019s nap\u0159\u00edklad pl\u00e1nuje zdvojn\u00e1sobit po\u010det sv\u00fdch pobo\u010dek v \u010c\u00edn\u011b, do roku 2022 chce otev\u0159\u00edt 2000 nov\u00fdch restaurac\u00ed. KFC je prvn\u00edm \u0159et\u011bzcem, kter\u00fd vstoupil na trh v Indii, kde cht\u011bl p\u016fvodn\u011b propagovat hlavn\u011b sv\u00e9 vegetari\u00e1nsk\u00e9 menu, ale tento n\u00e1pad opustil, aby mohl zv\u00fd\u0161it mno\u017estv\u00ed prodan\u00fdch ku\u0159at.<\/span><\/p>\n

V jin\u00fdch sektorech se spole\u010dnosti situac\u00ed v Braz\u00edlii ji\u017e zab\u00fdvaj\u00ed. Nap\u0159\u00edklad od\u011bvn\u00ed firma VF Corporation vlastn\u00edc\u00ed zna\u010dky Timberland a North Face, ozn\u00e1mila, \u017ee kon\u010d\u00ed s n\u00e1kupem k\u016f\u017ee z Braz\u00edlie, dokud nebude m\u00edt jistotu, \u017ee materi\u00e1ly pou\u017e\u00edvan\u00e9 v jej\u00edch v\u00fdrobc\u00edch nep\u0159isp\u00edvaj\u00ed k ekologick\u00e9 destrukci v zemi. Investi\u010dn\u00ed spole\u010dnosti Nordea Asset Management, Storebrand ASA a penzijn\u00ed fond KLP budou pe\u010dliv\u011bji monitorovat a omezovat investice v Braz\u00edlii.<\/span><\/p>\n

\u201cTohle je krize. Nem\u016f\u017eeme ochr\u00e1nit klima na na\u0161\u00ed planet\u011b bez amazonsk\u00e9ho pralesa. Spole\u010dnosti nemaj\u00ed ten luxus, aby si mohly dovolit tento probl\u00e9m ignorovat. Burger King, McDonald\u2019s a KFC se mus\u00ed postavit ni\u010den\u00ed les\u016f pod vl\u00e1dou prezidenta Bolsonara. Mus\u00ed jednat v z\u00e1jmu m\u00edstn\u00edch domorod\u00fdch obyvatel a prakticky ka\u017ed\u00e9ho \u010dlov\u011bka \u017eij\u00edc\u00edho na na\u0161\u00ed planet\u011b,\u201d \u0159ekl Minami.<\/span><\/p>\n

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\u010cesk\u00e1 pobo\u010dka Greenpeace se dnes p\u0159id\u00e1v\u00e1 k mezin\u00e1rodn\u00ed kampani zam\u011b\u0159en\u00e9 na dodavatele masa a krmn\u00e9 s\u00f3ji pro velk\u00e9 nadn\u00e1rodn\u00ed \u0159et\u011bzce Burger King, McDonald\u2019s a KFC. Zm\u00edn\u011bn\u00e9 \u0159et\u011bzce rychl\u00e9ho ob\u010derstven\u00ed organizace…<\/p>\n","protected":false},"author":29,"featured_media":4691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[2],"tags":[17],"p4-page-type":[14],"class_list":["post-4696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-priroda","tag-lesy-pralesy","p4-page-type-tiskova-zprava"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/4696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/comments?post=4696"}],"version-history":[{"count":3,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/4696\/revisions"}],"predecessor-version":[{"id":15646,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/posts\/4696\/revisions\/15646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media\/4691"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/media?parent=4696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/categories?post=4696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/tags?post=4696"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/czech\/wp-json\/wp\/v2\/p4-page-type?post=4696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}