{"id":1076,"date":"2014-07-11T19:26:00","date_gmt":"2014-07-11T17:26:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/denmark\/div\/censureret-video-se-reklame-samarbejdet-mellem-lego-og-shell-som-ikke-maa-komme-frem\/"},"modified":"2023-01-16T10:17:02","modified_gmt":"2023-01-16T09:17:02","slug":"censureret-video-se-reklame-samarbejdet-mellem-lego-og-shell-som-ikke-maa-komme-frem","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/denmark\/nyhed\/klimaforandringer\/censureret-video-se-reklame-samarbejdet-mellem-lego-og-shell-som-ikke-maa-komme-frem\/","title":{"rendered":"CENSURERET VIDEO: Se reklame-samarbejdet mellem LEGO og Shell, som ikke m\u00e5 komme frem"},"content":{"rendered":"<div class=\"post-content\">\n<div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cKtNMNw6XxM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Lidt over en uge efter, at vi lancerede kampagnen, der skal f\u00e5 LEGO til at droppe Shell, er der g\u00e5et en st\u00f8rre oprydning i gang p\u00e5 nettet.<\/p>\n<p>Vores kritik af det omfattende reklamesamarbejde mellem LEGO og Shell t\u00e5ler \u00e5benbart ikke dagens lys \u2013 for nogle, i hvert fald, der derfor v\u00e6lger at lukke hjemmesider nu.<\/p>\n<p>Vores nye video \u201dEverything is NOT awesome\u201d fik p\u00e5 3 dage knap over 3 millioner views. Da jeg t\u00e6ndte computeren fredag morgen, var den fjernet. Vi unders\u00f8ger nu hvorfor. Men du kan stadig&nbsp;skrive under p\u00e5, at LEGO skal vise ansvar for milj\u00f8et i Arktis og sige nej til Shell og olieboringerne h\u00f8jt mod nord<\/p>\n<h3><strong>St\u00f8rste PR-kampagne i LEGOs historie\u2026fjernes<\/strong><\/h3>\n<p>I g\u00e5r linkede min Greenpeace-kollega James Turner til en video om den PR-aftale \u2013 se den \u00f8verst \u2013 der viser, hvor v\u00e6rdifuld aftalen er for Shell. Og hvad skete der? Indstillingen \u00e6ndrede sig straks til \u201dprivat\u201d af Shells PR-bureau, <a href=\"http:\/\/www.iris-worldwide.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Iris Worldwide<\/a>.<\/p>\n<div class=\"events-box big-box left\">\n<div class=\"frame\"><a class=\"open-img EnlargeImage\" title=\"\" href=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2018\/10\/2a66c9f4-2a66c9f4-turner1.png\"><br \/>\n<img decoding=\"async\" id=\"ctl00_cphContentArea_epiEntryContent_ctl00_ctl04_Image1\" class=\"Thumbnail\" style=\"border-width: 0px;\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2018\/10\/2a66c9f4-2a66c9f4-turner1.png\" alt=\"\"><\/a><\/div>\n<\/div>\n<p>Min ih\u00e6rdige kollega fors\u00f8gte igen.<\/p>\n<div class=\"events-box big-box left\">\n<div class=\"frame\"><a class=\"open-img EnlargeImage\" title=\"\" href=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2018\/10\/5c749805-5c749805-turner2.png\"><br \/>\n<img decoding=\"async\" id=\"ctl00_cphContentArea_epiEntryContent_ctl00_ctl06_Image1\" class=\"Thumbnail\" style=\"border-width: 0px;\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2018\/10\/5c749805-5c749805-turner2.png\" alt=\"\"><\/a><\/div>\n<\/div>\n<p>Og vupti. Videoen pist v\u00e6k.<\/p>\n<p>Men vi havde alts\u00e5 heldigvis en kopi, vi kan dele.<\/p>\n<h3>\u201cSt\u00f8rste samarbejde i LEGOs historie\u201d<\/h3>\n<p>Temmelig mystisk, at Shells PR-bureau, har en flot video, der kalder samarbejdet \u201det af de st\u00f8rste reklamesamarbejder i LEGOs historie\u201d, og pludselig m\u00e5 offentligheden ikke l\u00e6ngere se den.<\/p>\n<p>Men omvendt: Kritikken af samarbejdet mellem et af verdens f\u00f8rende gr\u00f8nne selskaber, LEGO, og et af verdens mest destruktive, Shell, er ubekvem. Som PR-bureauet g\u00f8r det klart:<br \/>\n\u201dB\u00f8rn kan i h\u00f8j grad p\u00e5virke deres for\u00e6ldres adf\u00e6rd. Derfor har vi bragt verdens f\u00f8rende leget\u00f8jsvirksomhed LEGO og Ferrari sammen.\u201d<\/p>\n<h3>LEGO-reklamer booster Shell<\/h3>\n<p>Og det har tydeligvis effekt for Shell at n\u00e5 ud til millioner af b\u00f8rnev\u00e6relser via LEGOs st\u00e6rke og normalt gr\u00f8nne omd\u00f8mme. Videoen lister en r\u00e6kke konkrete resultater op af reklamesamarbejdet:<\/p>\n<p>\u2013 Det globale salg af benzin-salg steg med 7,5 procent<br \/>\n\u2013 I Hong Kong alene steg salget med 300 mio. liter<br \/>\n\u2013 Shells globale PR-v\u00e6rdi steg med 638 mio. kr. (116 mio. US Dollars)<br \/>\n\u2013 16 millioner solgte Shell-brandede LEGO-biler<\/p>\n<p>Resultaterne b\u00f8r tale for sig selv \u2013 og f\u00e5 LEGO til at tr\u00e6kke sig.<br \/>\nMens Shell og PR-bureauet nu arbejder p\u00e5 at fjerne sporene p\u00e5 nettet om samarbejdet, er der desv\u00e6rre fortsat tavshed fra LEGO, der ikke \u00f8nsker at kommentere yderligere. Desv\u00e6rre, fordi <a href=\"http:\/\/aboutus.lego.com\/da-dk\/news-room\/2014\/july\/lego-group-comment-on-greenpeace-campaign\" target=\"_blank\" rel=\"noopener noreferrer\">LEGO kun f\u00e5 gange gange har kommenteret offentligt<\/a> og afvist, at der skulle v\u00e6re nogen problemer \u2013 s\u00e5 l\u00e6nge Shell lever op til sit ansvar.<\/p>\n<p>Men det er alt for uambiti\u00f8st. LEGO kan og b\u00f8r tage et langt h\u00f8jere ansvar for milj\u00f8et og klimaet, som de har erkl\u00e6rede m\u00e5l om at forbedre. Hvis LEGO fortsat vil s\u00e6tte milj\u00f8et h\u00f8jt, er der kun \u00e9n vej frem: #BlockShell<\/p>\n<\/div>\n<\/div>\n<div class=\"EmptyMessage\">Block content is empty. Check the block&#8217;s settings or remove it.<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0<\/p>\n","protected":false},"author":26,"featured_media":1077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[1],"tags":[24,66],"p4-page-type":[16],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klimaforandringer","tag-klima","tag-olie","p4-page-type-nyhed"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":7,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"predecessor-version":[{"id":54297,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/1076\/revisions\/54297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/media\/1077"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/tags?post=1076"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/p4-page-type?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}