{"id":49651,"date":"2021-11-30T13:49:13","date_gmt":"2021-11-30T12:49:13","guid":{"rendered":"https:\/\/www.greenpeace.org\/denmark\/?p=49651"},"modified":"2025-07-02T09:27:06","modified_gmt":"2025-07-02T07:27:06","slug":"koedreklamer-spiller-typisk-paa-maskulinitet-traditionelle-koensroller-og-nationalfoelelse-viser-greenpeace-rapport","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/denmark\/nyhed\/landbrug\/koedreklamer-spiller-typisk-paa-maskulinitet-traditionelle-koensroller-og-nationalfoelelse-viser-greenpeace-rapport\/","title":{"rendered":"K\u00f8dreklamer spiller typisk p\u00e5 maskulinitet, traditionelle k\u00f8nsroller og nationalf\u00f8lelse, viser Greenpeace-rapport"},"content":{"rendered":"\n<p>En langsk\u00e6gget fyr i overalls \u00e5bner madkassen og ser en seddel fra k\u00e6resten med teksten \u201csweetheart\u201d. Men til skr\u00e6k og r\u00e6dsel ser han derefter madkassens indhold: Salat! Herefter g\u00e5r alle p\u00e5 kontoret amok i panik-stemning, mens h\u00f8jlydte alarm-sirener bl\u00e6ser ud af h\u00f8jtalerne. Der falder dog et stykke rugbr\u00f8d ned fra himlen, og en speak beroliger gutterne (og seerne): \u201cEasy. Stryhns. Danish liver pat\u00e9. Mmmmm. Food for men!\u201d<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/6kSjvNlEih_VbifjbHmYnhV7pzlc2tfAscIzbWv_LNlq_8KdXrl68NybxN57sIPbrp0yQnvc3ycmmILX7l8j8uLxWEbHBVAtte7C8srFCIK3klKp-SgMoKRzpYPzXfH8E3MTKlGZ\" alt=\"\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/3klmOOP5P5d-ClY77lSZzcN2or4-MfJ_xVWY12AuNyzGpDThOOGtFTtiYJfeKao7K2_6VVmausOi97pkRzz4ONgzp4WO4WY36lajSxxHdO4oJ6UywhT3l0A-djoebwsU3hYJAdVv\" alt=\"\"\/><\/figure>\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=w22rCmYmGdg\" target=\"_blank\">Reklamen<\/a> fra Stryhns er et godt eksempel p\u00e5, hvordan den europ\u00e6iske k\u00f8dindustri markedsf\u00f8rer k\u00f8d i disse \u00e5r. Europ\u00e6iske k\u00f8dreklamer er nemlig proppet med de samme underliggende budskaber, s\u00e5som at <em>gode kvinder serverer k\u00f8d<\/em>, <em>k\u00f8d er maskulint<\/em> og <em>k\u00f8d er forbundet med national identitet<\/em>. Det viser en <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/fc3d9702-ska%CC%8Aret-ind-til-benet-7-myter-i-reklamer-for-koed-greenpeace-rapport.pdf\">ny rapport fra Greenpeace i Danmark<\/a>, som er forfattet af eksperter i <a rel=\"noreferrer noopener\" href=\"https:\/\/denstoredanske.lex.dk\/semiotik\" target=\"_blank\">semiotik.<\/a>  <\/p>\n\n<p>\u201cMens de videnskabelige anbefalinger er klare: Vi bliver n\u00f8dt til at sk\u00e6re ned p\u00e5 k\u00f8d b\u00e5de for vores eget helbreds, naturens og klimaets skyld, forts\u00e6tter k\u00f8dindustrien med at lave store reklamekampagner, der er designet til i stedet at manipulere befolkningen til at \u00f8ge k\u00f8dforbruget,&#8221; siger Kristine Clement, kampagneleder for landbrug og skov i Greenpeace, som har skrevet <a rel=\"noreferrer noopener\" href=\"https:\/\/markedsforing.dk\/artikler\/debat\/reklamebranchen-skal-sige-nej-til-at-lave-reklamer-for-koed\/\" target=\"_blank\">dette indl\u00e6g <\/a>til Markedsf\u00f8ring.dk om rapporten og reklamebranchens ansvar. <a href=\"https:\/\/denstoredanske.lex.dk\/semiotik\"><br><\/a><br>Rapporten <em>Sk\u00e5ret ind til benet: 7 myter i reklamer for k\u00f8d<\/em> analyserer 51 k\u00f8d-brands &#8211; blandt andet fra Danish Crown, Stryhns, Landbrug &amp; F\u00f8devarer og McDonald&#8217;s &#8211; og konkluderer, der er syv gennemg\u00e5ende myter i nutidens markedsf\u00f8ringen af k\u00f8d:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>K\u00f8d er en del af klimal\u00f8sningen, ikke problemet<\/li>\n\n\n\n<li>K\u00f8d er godt for dig<\/li>\n\n\n\n<li>K\u00f8d g\u00f8r dig til en rigtig mand<\/li>\n\n\n\n<li>Gode kvinder tilbereder og serverer k\u00f8d til deres familie<\/li>\n\n\n\n<li>At spise k\u00f8d er forbundet med national identiet<\/li>\n\n\n\n<li>At spise k\u00f8d bringer mennesker sammen<\/li>\n\n\n\n<li>At spise k\u00f8d handler om frihed og individualitet<\/li>\n<\/ul>\n\n<p>Samtidig med rapporten lancerer vi <a href=\"https:\/\/www.greenpeace.org\/denmark\/7-myter-i-reklamer-for-koed\/\" target=\"_blank\" rel=\"noreferrer noopener\">dette site<\/a> med artikler om de forskellige myter.  Greenpeace \u00f8nsker en bredere debat om myterne i k\u00f8dindustriens markedsf\u00f8ring, der synes allestedsn\u00e6rv\u00e6rende, og som er en stopklods for den gr\u00f8nne omstilling. K\u00f8dspisning er dybt indlejret i vores kultur, hvilket blandt andet skyldes industriens konstante indsats for at g\u00f8re k\u00f8dspisning til en del af vores identitet.<\/p>\n\n<p>\u201cDanskerne er et af de folkef\u00e6rd i verden, der spiser mest k\u00f8d. Samtidig er det efterh\u00e5nden h\u00e6vet over enhver tvivl, at det er skadeligt for vores helbred, og vi ved, at det g\u00e5r ud over fremtidige generationers mulighed for at trives. Det kan vi ikke blive ved med at lukke \u00f8jnene over for,\u201d siger Kristine Clement. <\/p>\n<div data-hydrate=\"planet4-blocks\/gallery\" data-attributes=\"{&quot;attributes&quot;:{&quot;gallery_block_title&quot;:&quot;Her kan du se nogle eksempler p\\u00e5 myterne i markedsf\\u00f8ringen af k\\u00f8d.&quot;,&quot;multiple_image&quot;:&quot;49662,49661,49660,49659,49657,49656,49655&quot;,&quot;gallery_block_focus_points&quot;:&quot;{\\&quot;49655\\&quot;:\\&quot;65% 50%\\&quot;,\\&quot;49656\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;49657\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;49659\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;49660\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;49661\\&quot;:\\&quot;50% 50%\\&quot;,\\&quot;49662\\&quot;:\\&quot;0% 50%\\&quot;}&quot;,&quot;image_data&quot;:[{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/bb3dfc6b-kig-efter-maerket.png&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:&quot;0.00&quot;,&quot;y&quot;:&quot;0.50&quot;},&quot;id&quot;:49662},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/782e093a-goel.png&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:49661},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/43a9c6a5-klimakontrolleret.png&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:49660},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/979c1423-national-identitet-frankrig.png&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:49659},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/f2b3f3fc-konen-laver-steg.png&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:49657},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/6a935dfb-taettere-sammen.png&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:0.5,&quot;y&quot;:0.5},&quot;id&quot;:49656},{&quot;url&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/b2ca4205-mcdonalds.png&quot;,&quot;focalPoint&quot;:{&quot;x&quot;:&quot;0.65&quot;,&quot;y&quot;:&quot;0.50&quot;},&quot;id&quot;:49655}],&quot;gallery_block_style&quot;:0,&quot;gallery_block_description&quot;:&quot;&quot;,&quot;images&quot;:[{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/bb3dfc6b-kig-efter-maerket.png&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/bb3dfc6b-kig-efter-maerket.png 512w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/bb3dfc6b-kig-efter-maerket-300x186.png 300w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/bb3dfc6b-kig-efter-maerket-510x316.png 510w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;K\\u00f8d er en del af klimal\\u00f8sningen&quot;,&quot;caption&quot;:&quot;Reklame fra Danish Crown (OBS: Kampagnen er trukket tilbage efter kritik fra bl.a. Greenpeace)&quot;,&quot;focus_image&quot;:&quot;0% 50%&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/782e093a-goel.png&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/782e093a-goel.png 512w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/782e093a-goel-300x187.png 300w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/782e093a-goel-510x318.png 510w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;K\\u00f8d g\\u00f8r dig mere mand&quot;,&quot;caption&quot;:&quot;Reklame fra danske G\\u00f8l. Kan ses her: https:\\\/\\\/www.youtube.com\\\/watch?v=Q6SPRqu42LI&amp;t=18s&quot;,&quot;focus_image&quot;:&quot;50% 50%&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/43a9c6a5-klimakontrolleret.png&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/43a9c6a5-klimakontrolleret.png 512w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/43a9c6a5-klimakontrolleret-300x291.png 300w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/43a9c6a5-klimakontrolleret-350x340.png 350w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;Danish Crowns \\&quot;Klimakontrolleret Gris\\&quot;-m\\u00e6rke&quot;,&quot;caption&quot;:&quot;Danish Crowns Klimakontrolleret Gris&quot;,&quot;focus_image&quot;:&quot;50% 50%&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/979c1423-national-identitet-frankrig.png&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/979c1423-national-identitet-frankrig.png 512w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/979c1423-national-identitet-frankrig-300x167.png 300w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/979c1423-national-identitet-frankrig-510x284.png 510w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;K\\u00f8d er godt for dig&quot;,&quot;caption&quot;:&quot;Reklame fra Spanien&quot;,&quot;focus_image&quot;:&quot;50% 50%&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/f2b3f3fc-konen-laver-steg.png&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/f2b3f3fc-konen-laver-steg.png 512w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/f2b3f3fc-konen-laver-steg-300x258.png 300w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/f2b3f3fc-konen-laver-steg-395x340.png 395w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;Gode kvinder serverer k\\u00f8d til familien&quot;,&quot;caption&quot;:&quot;Reklame fra Danish Crown&quot;,&quot;focus_image&quot;:&quot;50% 50%&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/6a935dfb-taettere-sammen.png&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/6a935dfb-taettere-sammen.png 512w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/6a935dfb-taettere-sammen-300x100.png 300w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/6a935dfb-taettere-sammen-510x169.png 510w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;K\\u00f8d giver f\\u00e6llesskab&quot;,&quot;caption&quot;:&quot;Reklame fra Tuilip&quot;,&quot;focus_image&quot;:&quot;50% 50%&quot;,&quot;credits&quot;:&quot;&quot;},{&quot;image_src&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/b2ca4205-mcdonalds.png&quot;,&quot;image_srcset&quot;:&quot;https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/b2ca4205-mcdonalds.png 512w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/b2ca4205-mcdonalds-300x224.png 300w, https:\\\/\\\/www.greenpeace.org\\\/static\\\/planet4-denmark-stateless\\\/2021\\\/11\\\/b2ca4205-mcdonalds-456x340.png 456w&quot;,&quot;image_sizes&quot;:false,&quot;alt_text&quot;:&quot;At spise k\\u00f8d handler om frihed og individualisme&quot;,&quot;caption&quot;:&quot;Reklame fra Frankrig&quot;,&quot;focus_image&quot;:&quot;65% 50%&quot;,&quot;credits&quot;:&quot;&quot;}]}}\"><section class=\"block carousel-wrap \"><header><h2 class=\"page-section-header\">Her kan du se nogle eksempler p\u00e5 myterne i markedsf\u00f8ringen af k\u00f8d.<\/h2><\/header><div class=\"carousel slide\"><div class=\"carousel-inner\" role=\"listbox\"><\/div><\/div><\/section><\/div>\n<h2 class=\"wp-block-heading\"><strong>Oplever du markedsf\u00f8ring, som indeholder denne k\u00f8dmyte?&nbsp;<\/strong><\/h2>\n\n<p>Kender du eksempler p\u00e5 reklamer for k\u00f8d, hvor denne myte bliver brugt? Del meget gerne i kommentarsporet her under artiklen eller p\u00e5 sociale medier med #MeatTheLies \u2013 husk at tagge Greenpeace Danmark.<\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout  \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.org\/denmark\/7-myter-i-reklamer-for-koed\/\" target=\"_blank\"\n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/9583a183-thumbnail-landingpage-7-myter-i-reklamer-for-koed-1024x768.jpg\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/9583a183-thumbnail-landingpage-7-myter-i-reklamer-for-koed-300x225.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/9583a183-thumbnail-landingpage-7-myter-i-reklamer-for-koed-1024x768.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/9583a183-thumbnail-landingpage-7-myter-i-reklamer-for-koed-768x576.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/9583a183-thumbnail-landingpage-7-myter-i-reklamer-for-koed-1536x1152.jpg 1536w, https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/9583a183-thumbnail-landingpage-7-myter-i-reklamer-for-koed-453x340.jpg 453w, https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/11\/9583a183-thumbnail-landingpage-7-myter-i-reklamer-for-koed.jpg 1600w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"7 myter i reklamer for k\u00f8d\" title=\"7 myter i reklamer for k\u00f8d\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.org\/denmark\/7-myter-i-reklamer-for-koed\/\"\n\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t>\n\t\t\t\t\t\t7 myter i reklamer for k\u00f8d\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"boxout-excerpt\">I artiklerne kan du dykke ned i hver enkelt af de 7 myter og l\u00e6se om de virkemidler, der g\u00f8res brug af i reklamer for k\u00f8d. Se ogs\u00e5, hvad du skal holde \u00f8je med for at undg\u00e5 selv at blive snydt.<\/p>\n\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.org\/denmark\/7-myter-i-reklamer-for-koed\/\"\n                        target=\"_blank\"\n                    >\n                        L\u00e6s mere\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>En langsk\u00e6gget fyr i overalls \u00e5bner madkassen og ser en seddel fra k\u00e6resten med teksten \u201csweetheart\u201d. Men til skr\u00e6k og r\u00e6dsel ser han derefter madkassens indhold: Salat! Herefter g\u00e5r alle&hellip;<\/p>\n","protected":false},"author":77,"featured_media":49555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[3],"tags":[26],"p4-page-type":[16],"class_list":["post-49651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landbrug","tag-koedproduktion","p4-page-type-nyhed"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/49651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/comments?post=49651"}],"version-history":[{"count":13,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/49651\/revisions"}],"predecessor-version":[{"id":65750,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/49651\/revisions\/65750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/media\/49555"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/media?parent=49651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/categories?post=49651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/tags?post=49651"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/p4-page-type?post=49651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}