{"id":50410,"date":"2022-02-18T14:34:47","date_gmt":"2022-02-18T13:34:47","guid":{"rendered":"https:\/\/www.greenpeace.org\/denmark\/?p=50410"},"modified":"2024-03-01T13:47:00","modified_gmt":"2024-03-01T12:47:00","slug":"danish-crown-poster-over-30-millioner-i-mediereklamer-for-koed","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/denmark\/udgivelse\/landbrug\/danish-crown-poster-over-30-millioner-i-mediereklamer-for-koed\/","title":{"rendered":"Danish Crown poster over 30 millioner i mediereklamer for k\u00f8d"},"content":{"rendered":"\n<p>Danish Crown investerer store summer i at p\u00e5virke forbrugerne til at g\u00f8re k\u00f8d til et foretrukkent valg.<\/p>\n\n<p>Selskabet har med sin \u201dKlimakontrolleret Gris\u201d-kampagne k\u00f8rt sin st\u00f8rste kampagne nogesinde for at f\u00e5 danskerne til at tro, at deres k\u00f8d er klimavenligt, men efter pres fra Greenpeace er kampagnens m\u00e6rkeordning trukket fra markedet. Men Danish Crown forts\u00e6tter i stor stil med at reklamere for k\u00f8d..<\/p>\n\n<p>If\u00f8lge tal fra Gallup brugte Danish Crown&nbsp;31,2 mio kroner p\u00e5 at reklamere for k\u00f8d&nbsp;i danske medier i 2020. Bel\u00f8bet d\u00e6kker dog ikke over investeringerne i reklamer p\u00e5 sociale medier og udgifter til at udvikle og eksekvere reklamerne. <\/p>\n\n<p><strong>Se mere i Gallup-oversigten HER<\/strong>:<\/p>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file aligncenter\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2022\/03\/b183ab32-danish-crowns-investeringer-i-mediereklamer-2020.pdf\" type=\"application\/pdf\" style=\"width:100%;height:618px\" aria-label=\"Embed Embed Danish Crowns investeringer i mediereklamer 2020..\"><\/object><a href=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2022\/03\/b183ab32-danish-crowns-investeringer-i-mediereklamer-2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Danish Crowns investeringer i mediereklamer 2020<\/a><a href=\"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2022\/03\/b183ab32-danish-crowns-investeringer-i-mediereklamer-2020.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Danish Crown \u00ednvesterer store summer i at p\u00e5virke befolkningen til at g\u00f8re k\u00f8d til et foretrukkent valg.<\/p>\n","protected":false},"author":35,"featured_media":13950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"Danish Crown poster over 30 millioner i mediereklamer for k\u00f8d","p4_og_description":"Danish Crown \u00ednvesterer store summer i at p\u00e5virke befolkningen til at g\u00f8re k\u00f8d til et foretrukkent valg.","p4_og_image":"https:\/\/www.greenpeace.org\/static\/planet4-denmark-stateless\/2021\/07\/4aaa8249-dcstickering.jpg","p4_og_image_id":"13950","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[3],"tags":[43,26],"p4-page-type":[15],"class_list":["post-50410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landbrug","tag-falskmarkedsfoering","tag-koedproduktion","p4-page-type-udgivelse"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/50410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/comments?post=50410"}],"version-history":[{"count":14,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/50410\/revisions"}],"predecessor-version":[{"id":54323,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/posts\/50410\/revisions\/54323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/media\/13950"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/media?parent=50410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/categories?post=50410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/tags?post=50410"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/denmark\/wp-json\/wp\/v2\/p4-page-type?post=50410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}