WHAT TO WORK ON WHEN DESIGNING CAMPAIGNS FOR MINDSET CHANGE? 

THESE ARE THE CONCEPTS AND TOOLS THAT WE USE IN OUR WORK AND BELIEVE ARE THE MOST RELEVANT FOR THE CAMPAIGNS THAT AIM TO CHANGE PEOPLE'S MINDSETS. IN THE LINKS BELOW YOU CAN FIND SHORT PDF DOCUMENTS INTRODUCING EACH OF THE CONCEPTS AND EXPLAINING HOW THEY CAN BE USED AS CAMPAIGN STRATEGIES:   

WHAT TO CHANGE WHEN CHANGING MINDSETS? (STRATEGIC PILLARS) 

VALUES AND IDENTITY: MAKING THE CAMPAIGNS ACTIVATE CERTAIN VALUES THAT INDUCE SUSTAINABLE BEHAVIOURAL CHANGE  
NARRATIVES: WORKING ON CHANGING THE DOMINANT SOCIETAL STORIES THAT DEFINE OUR BELIEFS AND BEHAVIORS
SOCIAL NORMS: WORKING ON CHANGING WHAT IS SOCIALLY ACCEPTED (AND NOT)
SHAPING THE ENVIRONMENTS ACCOUNTING FOR THE INFLUENCE OF OUR ENVIRONMENTS IN HOW WE PERCEIVE AND ACT

HOW TO WORK ON CHANGING MINDSETS? (TACTICS) 

> DYNAMIC NORM MESSAGING: CREATING A "NEW NORMAL" 
> NUDGING: TIPS AND TRICKS FOR MAKING IT EASIER FOR PEOPLE TO ADAPT CERTAIN BEHAVIOURS
DEFINING MOMENTS: CAMPAIGNS THAT CREATE UNFORGETTABLE EXPERIENCES THAT CHANGE ONE'S MIND

WHAT ELSE TO TAKE INTO ACCOUNT? 

> SPILLOVERS: MAKING SURE THAT GOOD CHANGES LEAD TO OTHER GOOD CHANGES
> CO-CREATION GUIDELINES: BRINGING TOGETHER A DIVERSE SET OF STAKEHOLDERS TO CHANGE THE SYSTEM

A MINDSET PERSPECTIVE ON COMMUNICATING CLIMATE EMERGENCY

> THE INCONVENIENT MIND: TAKING INTO ACCOUNT THE HUMAN PSYCHOLOGY WHEN DESIGNING CAMPAIGNS AND COMMUNICATING CLIMATE CHANGE
> THE INCONVENIENT MIND: PART 2  RECOMMENDATIONS FOR COMMUNICATION AND CAMPAIGN DESIGN AROUND CLIMATE CHANGE