{"id":1078,"date":"2018-01-10T16:08:00","date_gmt":"2018-01-11T00:08:00","guid":{"rendered":"https:\/\/master.k8s.p4.greenpeace.org\/eastasia\/aboutus\/1078\/will-chinese-tech-giant-huawei-dethrone-apple-and-other-it-brands-in-the-us\/"},"modified":"2019-11-19T20:14:06","modified_gmt":"2019-11-20T04:14:06","slug":"will-chinese-tech-giant-huawei-dethrone-apple-and-other-it-brands-in-the-us","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/eastasia\/blog\/1078\/will-chinese-tech-giant-huawei-dethrone-apple-and-other-it-brands-in-the-us\/","title":{"rendered":"Will Chinese tech giant Huawei dethrone Apple and other IT brands in the US?"},"content":{"rendered":"
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\nHuawei is seeking to crack US market, but lacks environmental credentials<\/em>Your bus shelter and web browser may soon be blanketed with ads promoting \u201cThe best phone you\u2019ve never heard of\u201d, heralding the arrival of a new smartphone that has finally come to town.  Who is this mysterious \u201cnewcomer\u201d?  None other than Chinese IT giant Huawei.<\/p>\n

Huawei, which is already the world\u2019s third largest smartphone maker, announced this week at the Consumer Electronics Show (CES) in Las Vegas the arrival of its flagship smartphone, the Mate 10 Pro, to the U.S. market.<\/p>\n

This campaign marks Huawei\u2019s latest attempt to wedge into the U.S. market. Huawei already holds nearly 11% of the global market share in smartphone sales, following Apple (12%) and Samsung (22%). But in the U.S., Huawei has been unable to secure a distribution deal with major mobile carriers, and despite being available via Best Buy, Amazon and other retailers, Huawei has little to no brand recognition and a tiny market share to match.  Even without the U.S. market, Huawei has made its way to 3rd place globally. Can Huawei gain a foothold in the U.S., displacing Apple as the world\u2019s No. 2 seller of smartphones?<\/p>\n

It\u2019s possible, but there\u2019s a clear flaw in Huawei\u2019s plan. The company is going to struggle to appeal to environmentally conscious customers, particularly among the highly sought after millenial and younger generations, who are a critical market for premium smartphones like the Mate 10 Pro.<\/p>\n

According to public opinion research<\/a> commissioned by Greenpeace, U.S. consumers are increasingly looking for sustainable, green smart devices. This trend appears even stronger among millenials, with growing evidence they are increasingly prioritizing the environment when they shop:<\/p>\n