What to work on when designing campaigns for mindset change?<\/p>\n\n
These are the concepts and tools that we use in our work and believe the most relevant for the campaigns that aim to change people\u2019s mindsets. In the links below you can find short PFD documents introducing each of the concepts and explain how they can be used as campaign strategies: <\/p>\n\n
A mindset perspective on communicating the climate emergency<\/strong><\/p>\n\n \u25a0 <\/a>THE INCONVENIENT MIND: Taking into account human psychology when designing campaigns and communicating climate change. English<\/a> Chinese<\/a><\/p>\n\n \u25a0 <\/a>THE INCONVENIENT MIND PART 2: Recommendations for communication and campaign design around climate change. English<\/a> Chinese<\/a> <\/p>\n\n \u25a0 <\/a>THE EMOTIONS TOOL: How to take emotions into account when campaigning around the climate crisis? English<\/a><\/p>\n\n What to change when changing mindsets? (Strategy)<\/strong><\/p>\n\n \u25a0 VALUES AND IDENTITY<\/a>: Making the campaigns activate certain values that induce sustainable behavioral change<\/p>\n\n \u25a0 NARRATIVES<\/a>: Working on changing the dominant societal stories that define our beliefs and behaviors<\/p>\n\n \u25a0 SOCIAL NORMS<\/a>: Working on changing what is socially accepted (or not)<\/p>\n\n \u25a0 SHAPING THE ENVIRONMENTS<\/a>: Accounting for the influence of our environments in how we perceive and act<\/p>\n\n How to work on changing mindsets (Tactics)<\/strong><\/p>\n\n \u25a0 DYNAMIC NORM MESSAGING<\/a>: Creating a \u201cnew normal\u201d<\/p>\n\n \u25a0 NUDGING<\/a>: Tips and tricks for MAKING IT EASIER FOR PEOPLE TO ADAPT CERTAIN BEHAVIOURS<\/a><\/p>\n\n \u25a0 DEFINING MOMENTS<\/a>: Campaigns that create unforgettable experiences that change one\u2019s mind<\/p>\n\n What else to take into account?<\/strong><\/p>\n\n \u25a0 SPILLOVERS<\/a>: Making sure that goof changes lead to other good changes<\/p>\n\n