{"id":8658,"date":"2024-10-28T11:00:00","date_gmt":"2024-10-28T03:00:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/eastasia\/?p=8658"},"modified":"2024-10-23T21:26:43","modified_gmt":"2024-10-23T13:26:43","slug":"mypetfootprint-release","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/eastasia\/press\/8658\/mypetfootprint-release\/","title":{"rendered":"GREENPEACE EAST ASIA UNVEILS ANIMATED SERIES TRAILER TO COMBAT CLIMATE CHANGE"},"content":{"rendered":"\n<p><em>&#8220;My Pet Footprint&#8221; Brings Environmental Activism to the Streaming Age<\/em><br><\/p>\n\n<p>Greenpeace East Asia is thrilled to announce the development of <em>My Pet Footprint<\/em>, an animated comedy series designed to address climate change through entertainment. Set to launch via Kickstarter in 2025, this groundbreaking project is produced in collaboration with the acclaimed animation studio Wit &amp; Wisdom. It marks Greenpeace East Asia\u2019s first foray into long-form entertainment, showcasing a bold new approach to climate activism.<\/p>\n\n<p><strong>Key Highlights:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Innovative Concept: Engaging global audiences with cutting-edge animated storytelling.<\/strong><\/li>\n\n\n\n<li><strong>Targeted Messaging: Crafted to resonate with Gen Z and viewers of all ages, featuring relatable characters and timely themes.<\/strong><\/li>\n\n\n\n<li><strong>Star Power Potential: High-profile voice talent discussions are underway.<\/strong><\/li>\n\n\n\n<li><strong>Crowdfunding Revolution: A Kickstarter campaign lets backers help shape impactful climate messages.<\/strong><\/li>\n\n\n\n<li><strong>Interactive Experience: Supporters can see themselves as animated characters in the series.<\/strong><\/li>\n\n\n\n<li><strong>Climate Comedy: Tackling environmental issues with satire and humor.<\/strong><\/li>\n\n\n\n<li><strong>Global Appeal: Bridging generational and cultural divides with universal storytelling.<\/strong><\/li>\n<\/ul>\n\n<p><em>My Pet Footprint<\/em> follows 15-year-old Bella and her sentient carbon footprint companion, Betty, as they travel through time and space, uncovering the effects of climate change and exposing Big Oil\u2019s secrets.<\/p>\n\n<p>\u201cWith <em>My Pet Footprint<\/em>, we\u2019re not just making a TV show\u2014we\u2019re fueling a movement,\u201d said Mikyoung Kim, Project Manager at Greenpeace East Asia. \u201cBy combining the power of animation and comedy, we\u2019re creating a fresh way to discuss climate change that resonates with people of all ages and backgrounds. This series is a testament to our commitment to finding innovative ways to engage and empower people in the fight for our planet\u2019s future.\u201d<\/p>\n\n<p>The project will kick off with a groundbreaking crowdfunding campaign in late 2024, inviting people worldwide to be a part of the show\u2019s creation and the fight against climate change. Backers will have the chance to influence the show\u2019s development, see themselves as animated characters, and enjoy exclusive behind-the-scenes access.<\/p>\n\n<p>Daniel Bird, award-winning director at Wit &amp; Wisdom, said: \u201cPartnering with Greenpeace East Asia on <em>My Pet Footprint<\/em> is a dream come true for storytellers who want to make a difference. We\u2019re pushing the boundaries of what\u2019s possible in animation, using humor and heart to address the most pressing issue of our time. This isn\u2019t just entertainment\u2014it\u2019s a call for change, wrapped in laughter and unforgettable characters.\u201d<\/p>\n\n<p>The series uses smart, satirical humor to make complex environmental issues both accessible and entertaining. By blending education with entertainment, <em>My Pet Footprint<\/em> aims to inspire the next generation of climate advocates and encourage viewers to rethink their relationship with the environment.<\/p>\n\n<p>Greenpeace East Asia\u2019s move into animation comes at a crucial time, as the organization continues to face challenges from the fossil fuel industry. <em>My Pet Footprint<\/em> serves as a creative and powerful response, underscoring Greenpeace\u2019s commitment to innovative climate activism.<\/p>\n\n<p>For more information about <em>My Pet Footprint<\/em>, to view the trailer, and to sign up for exclusive updates on the Kickstarter campaign, visit: <a href=\"https:\/\/mypetfootprint.greenpeace.org\">https:\/\/mypetfootprint.greenpeace.org<\/a><\/p>\n\n<p><strong>&#8211; ENDS &#8211;<\/strong><\/p>\n\n<p><strong>About Greenpeace:<\/strong><\/p>\n\n<p>Greenpeace is an independent global campaigning network that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace. It comprises 26 independent national\/regional Greenpeace organizations in over 55 countries across Europe, the Americas, Africa, Asia and the Pacific, as well as a co-ordinating body, Greenpeace International.&nbsp;<\/p>\n\n<p><strong>About Wit &amp; Wisdom:<\/strong><\/p>\n\n<p>Wit &amp; Wisdom is a world-renowned animation studio celebrated for its visually stunning and socially impactful storytelling. With a track record of creating compelling narratives that address pressing global issues, Wit &amp; Wisdom continues to push the boundaries of animation as a medium for change.<\/p>\n\n<p><strong>Media Contact:<\/strong><\/p>\n\n<p>Kelly Huang, Senior Engagement Strategist, Greenpeace East Asia<\/p>\n\n<p>khuang@greenpeace.org<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;My Pet Footprint&#8221; Brings Environmental Activism to the Streaming Age<\/p>\n","protected":false},"author":32,"featured_media":8660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"Climate Accountability ","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[2],"tags":[6],"p4-page-type":[14],"class_list":["post-8658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-energy","tag-climate-impacts","p4-page-type-press"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/posts\/8658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/comments?post=8658"}],"version-history":[{"count":1,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/posts\/8658\/revisions"}],"predecessor-version":[{"id":8661,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/posts\/8658\/revisions\/8661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/media\/8660"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/media?parent=8658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/categories?post=8658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/tags?post=8658"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/eastasia\/wp-json\/wp\/v2\/p4-page-type?post=8658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}