{"id":45428,"date":"2021-02-03T13:35:05","date_gmt":"2021-02-03T12:35:05","guid":{"rendered":"https:\/\/www.greenpeace.org\/eu-unit\/?p=45428"},"modified":"2021-02-03T13:38:26","modified_gmt":"2021-02-03T12:38:26","slug":"commission-cancer-plan-to-scrap-eu-meat-ads","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/eu-unit\/issues\/nature-food\/45428\/commission-cancer-plan-to-scrap-eu-meat-ads\/","title":{"rendered":"Commission cancer plan must scrap EU meat ads"},"content":{"rendered":"\n

Brussels <\/strong>\u2013 The European Commission plans to review funding for promotional campaigns for red meat and processed meat due to links to cancer, according to the Commission\u2019s cancer strategy published today<\/a>. A leaked version<\/a> of the Commission\u2019s plan had shown clearer intentions to end EU funding for these ad campaigns, but this section has been watered down in the version published by the Commission today.<\/p>\n\n

\"\"<\/figure>\n\n

Greenpeace is calling on the Commission to end EU funding of ad campaigns for increased consumption of animal products with a harmful impact on public health, the climate and nature.<\/p>\n\n

Greenpeace EU agriculture campaigner Sini Er\u00e4j\u00e4\u00e4 <\/strong>said: “What\u2019s the point of EU plans to beat cancer or tackle climate change if it continues to promote food like meat that makes these problems worse? Don\u2019t tell us you care about climate and health \u2013 show us your budget and we\u2019ll tell you if you care about climate and health.”<\/em><\/p>\n\n

The Commission\u2019s meat promotion budget recently came under fire for funding an ad campaign encouraging people to \u2018become a beefatarian\u2019<\/a> and previously for campaigns<\/a> to boost the consumption of veal, pork and beef.<\/p>\n\n

As promised in its \u2018Farm to Fork\u2019 strategy, the Commission is about to review its policy on promotion of EU farm and food products, with a new proposal expected by the end of 2021. The programme has an annual budget of roughly \u20ac200 million, of which tens of millions pay for promotion campaigns for the meat and dairy industry.<\/p>\n\n

Contacts:<\/strong><\/p>\n\n

Sini Er\u00e4j\u00e4\u00e4 \u2013 Greenpeace EU agriculture campaigner<\/strong>: +32 476 975 960, sini.erajaa@greenpeace.org<\/a> <\/p>\n\n

Greenpeace EU press desk:<\/strong> +32 (0)2 274 19 11, pressdesk.eu@greenpeace.org<\/a>\u00a0<\/p>\n\n

For breaking news and comment on EU affairs: www.twitter.com\/GreenpeaceEU<\/a> <\/p>\n\n

Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. We do not accept donations from governments, the EU, businesses or political parties. We have over three million supporters, and offices in more than 55 countries. <\/p>\n\n

EU Transparency Register: 9832909575-41 <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Brussels \u2013 The European Commission plans to cease funding for promotional campaigns for red meat and processed meat due to links to cancer, according to the Commission\u2019s cancer strategy published…<\/p>\n","protected":false},"author":7,"featured_media":45429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[3],"tags":[27],"p4-page-type":[14],"class_list":["post-45428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nature-food","tag-food","p4-page-type-press"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/posts\/45428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/comments?post=45428"}],"version-history":[{"count":2,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/posts\/45428\/revisions"}],"predecessor-version":[{"id":45431,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/posts\/45428\/revisions\/45431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/media\/45429"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/media?parent=45428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/categories?post=45428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/tags?post=45428"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/eu-unit\/wp-json\/wp\/v2\/p4-page-type?post=45428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}