{"id":4973,"date":"2014-11-14T18:47:22","date_gmt":"2014-11-14T17:47:22","guid":{"rendered":"https:\/\/www.greenpeace.org\/hungary\/?p=4973"},"modified":"2021-12-01T13:27:48","modified_gmt":"2021-12-01T12:27:48","slug":"mar-a-tchibo-is-meregtelenit","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/hungary\/blog\/4973\/mar-a-tchibo-is-meregtelenit\/","title":{"rendered":"M\u00e1r a Tchibo is m\u00e9regtelen\u00edt"},"content":{"rendered":"<p><em>\u00cdrta: dr. Kirsten Brodde, a Greenpeace Detox kamp\u00e1ny\u00e1nak n\u00e9metorsz\u00e1gi felel\u0151se.<\/em><\/p>\n<p><strong>Az egyik legr\u00f6videbb id\u0151 alatt megval\u00f3sult sikert\u00f6rt\u00e9net\u00fcnk f\u0151szerepl\u0151je a Tchibo \u2013 \u00e9s persze a t\u00e1j\u00e9kozott, tudatos v\u00e1s\u00e1rl\u00f3k. A c\u00e9g n\u00e9met le\u00e1nyv\u00e1llalata, mind\u00f6ssze 48 \u00f3r\u00e1val azut\u00e1n, hogy a Greenpeace nyilv\u00e1noss\u00e1gra hozta a term\u00e9keikre vonatkoz\u00f3 \u2013 nem \u00e9ppen kedvez\u0151 \u2013 toxikuss\u00e1gi jelent\u00e9st, be\u00e1llt a Detox kamp\u00e1nyban r\u00e9szt vev\u0151 v\u00e1llalatok sor\u00e1ba.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4974\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2019\/06\/a7bbfb0e-141114_tchibo.jpg\" alt=\"\" width=\"600\" height=\"598\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2019\/06\/a7bbfb0e-141114_tchibo.jpg 600w, https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2019\/06\/a7bbfb0e-141114_tchibo-150x150.jpg 150w, https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2019\/06\/a7bbfb0e-141114_tchibo-300x300.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2019\/06\/a7bbfb0e-141114_tchibo-341x340.jpg 341w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a id=\"more6896367\" name=\"more6896367\"><\/a><\/p>\n<p>A kor\u00e1ntsem csak k\u00e1v\u00e9gy\u00e1rt\u00e1ssal foglalkoz\u00f3 gigac\u00e9g ezzel arra tett hivatalos \u00edg\u00e9retet, hogy a j\u00f6v\u0151ben mell\u0151zi a m\u00e9rgez\u0151 anyagokat term\u00e9keib\u0151l: a ruh\u00e1kkal \u00e9s cip\u0151kkel kezdve v\u00e9g\u00fcl sorban kiterjeszti azt minden term\u00e9k\u00e9re, a serpeny\u0151kt\u0151l eg\u00e9szen az elektronikai cikkekig. S\u0151t azon t\u00fal, hogy \u00e1t\u00e1ll a m\u00e9regmentes oldalra, a v\u00e1llalat abba is belement, hogy\u00a0<strong>mag\u00e1t a gy\u00e1rt\u00e1si folyamatot is megreform\u00e1lva<\/strong>\u00a0elkezdi egy z\u00e1rtl\u00e1nc\u00fa termel\u00e9s kialak\u00edt\u00e1s\u00e1t.<\/p>\n<p>Ezzel a hat\u00e1rk\u0151nek sz\u00e1m\u00edt\u00f3 l\u00e9p\u00e9ssel a c\u00e9g nemcsak\u00a0<a href=\"http:\/\/www.greenpeace.de\/presse\/presseerklaerungen\/greenpeace-erfolg-tchibo-will-entgiften\" target=\"_blank\" rel=\"noopener noreferrer\">felel\u0151ss\u00e9get v\u00e1llal term\u00e9kei\u00e9rt<\/a>\u00a0azok teljes \u00e9lettartama sor\u00e1n, de azt is c\u00e9lj\u00e1ul t\u0171zi ki, hogy minimaliz\u00e1lja az alapanyagokb\u00f3l fakad\u00f3, illetve a gy\u00e1rt\u00e1si folyamatok sor\u00e1n \u00e9s a term\u00e9kek elhaszn\u00e1l\u00f3d\u00e1sa ut\u00e1n keletkez\u0151 k\u00f6rnyezeti hat\u00e1sokat.<\/p>\n<p>Sz\u00e9p p\u00e9ld\u00e1j\u00e1t l\u00e1tjuk annak, amikor egy c\u00e9g\u00a0<strong>felismeri azt az erk\u00f6lcsi k\u00f6teless\u00e9g\u00e9t<\/strong>, hogy term\u00e9keivel ne szennyezze tov\u00e1bb a foly\u00f3kat, ne n\u00f6velje a szem\u00e9thegyeket vagy vesz\u00e9lyeztesse a j\u00f6v\u0151 gener\u00e1ci\u00f3k eg\u00e9szs\u00e9g\u00e9t. A Tchibo ennek a szeml\u00e9letnek az \u00e9llovasa mostant\u00f3l az \u00e1gazat\u00e1ban, \u00e9s ezzel bizony a t\u00f6bbi nagy \u00fczletl\u00e1nc sz\u00e1m\u00e1ra is feljebb ker\u00fclt a l\u00e9c.<\/p>\n<p>\u00c1m ehhez t\u00f6bb kellett puszt\u00e1n k\u00e9t napn\u00e1l.\u00a0<a href=\"https:\/\/www.greenpeace.de\/sites\/www.greenpeace.de\/files\/publications\/factsheet_dangerous_chemicals_in_supermarket_clothing.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Nemr\u00e9giben k\u00f6zz\u00e9tett jelent\u00e9s\u00fcnk<\/a>\u00a0nyom\u00e1n agg\u00f3d\u00f3 sz\u00fcl\u0151k t\u00f6megei vett\u00e9k c\u00e9lba az \u00fczleteket, hogy a k\u00fcl\u00f6nf\u00e9le m\u00e9rgeket tartalmaz\u00f3 \u00e1rucikkeket azonnal visszav\u00e1lts\u00e1k. Ezzel p\u00e1rhuzamosan t\u00f6bb ezren \u00edrt\u00e1k al\u00e1 online pet\u00edci\u00f3nkat, \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban is k\u00fcl\u00f6nf\u00e9le akci\u00f3k k\u00f6vetelt\u00e9k a Tchibo \u201em\u00e9regtelen\u00edt\u00e9s\u00e9t\u201d.<\/p>\n<p>A c\u00e9g pedig hallgatott a v\u00e1s\u00e1rl\u00f3kra.<\/p>\n<p>A Detox kamp\u00e1ny bizony\u00edt\u00e9ka annak, hogy\u00a0<strong>b\u00e1rmelyik\u00fcnk elind\u00edthat nagy v\u00e1ltoz\u00e1sokat<\/strong>: ak\u00e1r egy sz\u00fcl\u0151, az\u00e1ltal hogy gyermekei nev\u00e9ben sz\u00f3lva d\u00f6nt arr\u00f3l, milyen term\u00e9keket v\u00e1s\u00e1rol meg, ak\u00e1r egy h\u00e9tk\u00f6znapi fogyaszt\u00f3, aki \u00fagy gondolja, hogy joga van vesz\u00e9lyes vegyszerekt\u0151l mentes k\u00f6rnyezetben \u00e9lni.<\/p>\n<p>Hasonl\u00f3an a kor\u00e1bbi Detox-sikerekhez, ez a bejelent\u00e9s sem j\u00f6hetett volna l\u00e9tre az \u00e1llampolg\u00e1rok nyom\u00e1sgyakorl\u00e1sa, a t\u00f6megek ereje n\u00e9lk\u00fcl.<\/p>\n<p><a href=\"http:\/\/www.greenpeace.org\/international\/en\/campaigns\/toxics\/detox\/\" target=\"_blank\" rel=\"noopener noreferrer\">Egyre terjed a szektorban a m\u00e9regtelen\u00edt\u00e9si hull\u00e1m<\/a>, a nagy divatc\u00e9gekt\u0151l \u00e9s luxusm\u00e1rk\u00e1kt\u00f3l a textilgy\u00e1rt\u00f3 v\u00e1llalatokon \u00e1t az \u00f3ri\u00e1si \u00fczletl\u00e1ncokig. Most m\u00e1r csak az a k\u00e9rd\u00e9s, hogy vajon az Aldi, a Lidl, a Penny \u00e9s a t\u00f6bbiek k\u00f6z\u00fcl ki lesz a k\u00f6vetkez\u0151&#8230;<\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout post-826 \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.org\/hungary\/cselekedj\/valaszd-a-mergezo-anyagoktol-mentes-ruhakat\/\" \n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2018\/10\/3210c77a-gp04cpy-1024x682.jpg\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2018\/10\/3210c77a-gp04cpy-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2018\/10\/3210c77a-gp04cpy-768x511.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2018\/10\/3210c77a-gp04cpy-1024x682.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2018\/10\/3210c77a-gp04cpy-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-hungary-stateless\/2018\/10\/3210c77a-gp04cpy.jpg 1200w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"Zara &#039;Detox&#039; Day of Action in Taipei. \u00a9 Steven Vigar\" title=\"Zara &#039;Detox&#039; Day of Action in Taipei. \u00a9 Steven Vigar\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.org\/hungary\/cselekedj\/valaszd-a-mergezo-anyagoktol-mentes-ruhakat\/\"\n\t\t\t\t\t\t\n\t\t\t\t\t>\n\t\t\t\t\t\tV\u00e1laszd a m\u00e9rgez\u0151 anyagokt\u00f3l mentes ruh\u00e1kat\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"boxout-excerpt\">A sokmilli\u00e1rd doll\u00e1rt termel\u0151 ruhaipari v\u00e1llalatok a vil\u00e1g legnagyobb k\u00f6rnyezetszennyez\u0151i k\u00f6z\u00e9 tartoznak. <\/p>\n\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.org\/hungary\/cselekedj\/valaszd-a-mergezo-anyagoktol-mentes-ruhakat\/\"\n                        \n                    >\n                        Cselekszem\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>Az egyik legr\u00f6videbb id\u0151 alatt megval\u00f3sult sikert\u00f6rt\u00e9net\u00fcnk f\u0151szerepl\u0151je a Tchibo \u2013 \u00e9s persze a t\u00e1j\u00e9kozott, tudatos v\u00e1s\u00e1rl\u00f3k. A c\u00e9g n\u00e9met le\u00e1nyv\u00e1llalata jelent\u00e9s\u00fcnk hat\u00e1s\u00e1ra be\u00e1llt a m\u00e9regtelen\u00edt\u00e9sben r\u00e9szt vev\u0151 v\u00e1llalatok k\u00f6z\u00e9.<\/p>\n","protected":false},"author":27,"featured_media":4974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[4,3],"tags":[8,19,24,31],"p4-page-type":[40],"class_list":["post-4973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ember-tarsadalom","category-termeszet-kornyezet","tag-fogyasztas","tag-egeszseg","tag-szennyezes","tag-viz","p4-page-type-blog"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/posts\/4973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/comments?post=4973"}],"version-history":[{"count":5,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/posts\/4973\/revisions"}],"predecessor-version":[{"id":8981,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/posts\/4973\/revisions\/8981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/media\/4974"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/categories?post=4973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/tags?post=4973"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/hungary\/wp-json\/wp\/v2\/p4-page-type?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}