{"id":298,"date":"2016-07-14T00:00:00","date_gmt":"2016-07-14T00:00:00","guid":{"rendered":"https:\/\/master.k8s.p4.greenpeace.org\/india\/uncategorized\/298\/the-kedia-model-is-here\/"},"modified":"2019-11-06T08:45:48","modified_gmt":"2019-11-06T08:45:48","slug":"the-kedia-model-is-here","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/india\/en\/press\/298\/the-kedia-model-is-here\/","title":{"rendered":"The Kedia Model Is Here"},"content":{"rendered":"

Greenpeace India Launches Crowdfunding Campaign To Support Kedia’s Ecological Agricultural Model<\/h2>\n<\/p>\n
\n\t13 July 2016: Kedia, Jamui district, Bihar: Farmers in Kedia village are adopting ecological agricultural practices. It’s a sustainable model and steadily being known as the “Kedia model”.\n<\/div>\n
\n

Greenpeace has launched a crowdfunding model<\/a> to help community build resilience against climate change and fluctuating market conditions, by donating towards a solar-powered cold storage unit (EcoFrost) and water harvesting structures. The call for donations is on the platform of Ketto, a third party crowdfunding website that enables projects like Kedia<\/a> to connect India to issues at the heart of India.<\/p>\n

Over 40% of farm produce gets wasted due to a lack of storage space in India. A majority of our farmers are small and marginal, who cannot afford storage or water harvesting structures, even with subsidies.<\/p>\n

With a solar-powered cold storage system, Kedia farmers will be able to:<\/p>\n

Extend the shelf life of their produce and cope with market-rate fluctuations. No more exploitative prices, no more rotting vegetables!<\/p>\n

Receive higher returns on the ecologically produced food, adding to their financial security.<\/p>\n

Save their own seeds (of crops like potato)<\/p>\n

As a big plus, being a solar-powered unit dependent on clean energy, the cold storage will be a truly sustainable solution to Kedia\u2019s storage crisis.<\/p>\n

About the solar powered storage unit: Ecofrost Technologies Private Limited have designed a pioneering and innovative micro Cold Storage- a solar powered cold storage system Ecofrost, works at zero running cost as a solution to the wastage of agricultural produce in India. The product is developed at the Science and Technology entrepreneurship Park (STEP) of IIT-Kharagpur.<\/p>\n

Kedia is embarking on an ecological agriculture revolution, information on the campaign and updates can be found here<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

13 July 2016: Kedia, Jamui district, Bihar: Farmers in Kedia village are adopting ecological agricultural practices. It’s a sustainable model and steadily being known as the “Kedia model”.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[26],"tags":[27],"p4-page-type":[14],"class_list":["post-298","post","type-post","status-publish","format-standard","hentry","category-health-living","tag-sustainable-agriculture","p4-page-type-press"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/posts\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":1,"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"predecessor-version":[{"id":4227,"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/posts\/298\/revisions\/4227"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/tags?post=298"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/india\/en\/wp-json\/wp\/v2\/p4-page-type?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}