{"id":11642,"date":"2017-12-08T15:20:00","date_gmt":"2017-12-08T15:20:00","guid":{"rendered":"http:\/\/dev.p4.greenpeace.org\/international\/uncategorised\/11642\/samsung-on-the-wrong-side-of-history\/"},"modified":"2023-08-29T11:19:12","modified_gmt":"2023-08-29T09:19:12","slug":"samsung-on-the-wrong-side-of-history","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/international\/story\/11642\/samsung-on-the-wrong-side-of-history\/","title":{"rendered":"Samsung: on the wrong side of history"},"content":{"rendered":"\n
\n<\/lite-youtube>\n<\/div><\/figure>\n\n

After years of global mobilisation, movement building and courageous people-powered actions, the tide is turning away from fossil fuels and towards renewable energy. The critica<\/strong>l question is, will global powers and industry leaders do it fast enough?<\/strong><\/p>\n\n

This is the same question we are asking Samsung Electronics after it announced<\/a> it would release a \u201cstrategy\u201d on improving its 1% renewable energy use by August 2018. That\u2019s not any kind of action, it\u2019s just the announcement of a plan that will take Samsung EIGHT months to come up with.In the race to stop catastrophic climate change eight months is too long. #DoBiggerThings never sounded so appropriate.<\/strong><\/p>\n\n

\"Wind
At one of the biggest wind farms in Fukushima prefecture, Japan, 33 wind turbines are producing electricity equivalent to power demands of 35,000 households\u2019 demands per year.
\u00a9 Guillaume Bression \/ Greenpeace<\/div><\/figcaption><\/figure>\n\n

Samsung\u2019s slowness paints a very different picture of the company than the one we see in its adverts and interviews: an innovation driven, fast-moving and proactive global player. Or even one that puts \u201cplanet first<\/a>\u201d.  When Samsung\u2019s profits and reputation with shareholders were at risk from the Note7 disaster it didn\u2019t taken them eight months to come up with a plan to recall these phones (even if they did need a bit of convincing<\/a> not to just dump them…)<\/p>\n\n

Reasons to be hopeful<\/strong>The incredible thing is, there has never been a better time in Samsung\u2019s home country South Korea for the brand to embrace renewables. South Korea, the world\u2019s 7th largest greenhouse gas emitter<\/a>, recently took a first step towards its energy transition: the government announced it will expand renewable energy by 20% by 2030.<\/p>\n\n

Given Samsung Electronics and Samsung Display together are the biggest electricity consumers in the country, it can play a vital role in driving Korea from a climate laggard to a climate leader.<\/p>\n\n

In February 2018 Korea will host the Winter Olympics, and the Olympics organising committee promised that the games would be supplied with 100% renewable energy. Samsung meanwhile, the MAIN SPONSOR of the event, is still stuck on just 1%.<\/p>\n\n

We even know that people expect it of a company like Samsung. According to a survey we carried out in Korea, 85% of people agreed that Korean companies should set a goal to go 100% renewable energy!<\/p>\n\n

The millions of people speaking out to stop climate change, the Korean government, the Winter Olympics committee, 117 of the world\u2019s biggest companies<\/a>, huge countries like Germany and India, even Samsung\u2019s main competitor Apple is embracing renewable energy!<\/p>\n\n

The world is shifting around Samsung and if the company doesn\u2019t change quickly it risks being on the wrong side of history.<\/p>\n\n

Leaving a legacy<\/strong><\/p>\n\n

In December, Samsung\u2019s decision makers will meet in Seoul. If they want the company\u2019s legacy to be celebrated by future generations, then they have to make a choice right now: fossil fuels or renewable energy?<\/p>\n\n

Let your voice be heard and help us tell Samsung to #DoBiggerThings. Sign our petition<\/a> or share this with your friends.<\/p>\n\n

Insung Lee is IT campaigner at Greenpeace East Asia, Seoul office.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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