{"id":47164,"date":"2021-04-08T09:52:15","date_gmt":"2021-04-08T07:52:15","guid":{"rendered":"https:\/\/www.greenpeace.org\/international\/?p=47164"},"modified":"2021-12-01T13:47:42","modified_gmt":"2021-12-01T12:47:42","slug":"killer-offer-on-meat-europe-advertising","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/international\/story\/47164\/killer-offer-on-meat-europe-advertising\/","title":{"rendered":"Killer offer on meat \u2013 and you might be paying for it"},"content":{"rendered":"\n<p>The meat and dairy industries in Europe have a problem. More and more people do not want their steaks, their minced meat and their chicken wings. Slowly but surely <a href=\"https:\/\/euromeatnews.com\/Article-Meat-consumption-in-the-EU-to-decline\/4435\">meat consumption is decreasing<\/a>, and the industry is desperate to find a way to reverse this trend.<\/p>\n\n<h3 class=\"wp-block-heading\">When advertising is coming to the rescue of the meat industry<\/h3>\n\n<p>Luckily, for them, they have advertising; wonderful tricks, which have been developed over many decades to influence us and lure us into <a href=\"https:\/\/www.greenpeace.org\/international\/story\/43341\/city-post-covid-future-doughnut-economics-consumersism\/\">buying stuff<\/a> &#8211; even when it is not good for our health or for the planet. These unsolicited and flashy ads are wherever we look \u2013 on billboards, on social media and in magazines \u2013 trying to stir feelings of need and desire in us.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">*pinches the bridge of my nose very hard*<br><br>does anyone seriously think this is a good use of public money? <br><br>at a time when scientists are telling us we need to farm and eat less meat, are there no other ideas for what we could spend \u20ac3.6 million on?<a href=\"https:\/\/t.co\/PTSOaqVaNU\">https:\/\/t.co\/PTSOaqVaNU<\/a><\/p>&mdash; Greenpeace EU (@GreenpeaceEU) <a href=\"https:\/\/twitter.com\/GreenpeaceEU\/status\/1331509435605323776?ref_src=twsrc%5Etfw\">November 25, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p>Business is business, you might say. We don\u2019t have to buy what they promote, after all. That\u2019s true. But there is one thing you should know: YOU might be paying for these unwanted ads.&nbsp;<\/p>\n\n<p>Yes, you!<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2021\/04\/4b64f646-16-9_beef-md-eu-advertising-1024x576.png\" title=\"Meat &amp; Dairy EU advertising. \u00a9 Greenpeace\" alt=\"The European Commission spent 32% of its \u20ac776.7 million five-year farm product promotion budget on advertising campaigns for meat and dairy.<div class=\"credit icon-left\"> \u00a9 Greenpeace<\/div>&#8221; class=&#8221;wp-image-47178&#8243;\/><figcaption>The European Commission spent 32% of its \u20ac776.7 million five-year farm product promotion budget on advertising campaigns for meat and dairy.<div class=\"credit icon-left\"> \u00a9 Greenpeace<\/div><\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\">The EU is spending millions of euros to promote meat and dairy<\/h3>\n\n<p><a href=\"https:\/\/www.greenpeace.org\/eu-unit\/issues\/nature-food\/45553\/one-third-of-eus-farming-ad-budget-promoted-meat-and-dairy\/\" data-type=\"URL\" data-id=\"https:\/\/www.greenpeace.org\/eu-unit\/issues\/nature-food\/45553\/one-third-of-eus-farming-ad-budget-promoted-meat-and-dairy\/\">The meat and dairy industry in Europe receives millions of euros of public money every year<\/a> &#8211; money that they use for promotion campaigns to \u201cavoid the predicted drop down\u201d of consumption growth, as they phrase it. A new Greenpeace report shows that, in the last five years, the European Union spent \u20ac252.4 million to promote European meat and dairy products &#8211;\u00a0 far more than they spend on promoting fruits and vegetables.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83e\uddc0NEW RESEARCH \ud83e\udd69<br><br>Industrial meat and dairy puts us at risk of new pandemics, wrecks the climate and destroys nature<br><br>So why did the EU spend a quarter of a billion euro trying to *increase* meat and dairy consumption?<a href=\"https:\/\/twitter.com\/hashtag\/MarketingMeat?src=hash&amp;ref_src=twsrc%5Etfw\">#MarketingMeat<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/EnjoyItsFromEurope?src=hash&amp;ref_src=twsrc%5Etfw\">#EnjoyItsFromEurope<\/a> <a href=\"https:\/\/t.co\/a17FQ1v7Sx\">https:\/\/t.co\/a17FQ1v7Sx<\/a><\/p>&mdash; Greenpeace EU (@GreenpeaceEU) <a href=\"https:\/\/twitter.com\/GreenpeaceEU\/status\/1380042258901307402?ref_src=twsrc%5Etfw\">April 8, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<p>\u201c<a href=\"https:\/\/ec.europa.eu\/chafea\/agri\/en\/campaigns\/love-pork\">Love pork!<\/a>\u201d \u201c<a href=\"https:\/\/www.euronews.com\/living\/2020\/11\/25\/become-a-beefatarian-says-controversial-eu-funded-red-meat-campaign\">Become a beefatarian!<\/a>\u201d \u201c<a href=\"https:\/\/ec.europa.eu\/chafea\/agri\/en\/campaigns\/enjoy-its-europe\">Enjoy, it\u2019s from Europe!<\/a>\u201d it says in their ad campaigns. Whether these products were produced ecologically, whether they are even healthy for the person who eats them, whether animal welfare was taken into account or not &#8211; none of this seems to matter when it comes to getting EU money to promote it.<\/p>\n\n<h3 class=\"wp-block-heading\">A misuse of public money going against science<\/h3>\n\n<p>Scientists have already been telling us for years that we need to reduce meat and dairy for <a href=\"https:\/\/www.theguardian.com\/food\/2021\/mar\/02\/eating-meat-raises-risk-of-heart-disease-diabetes-and-pneumonia\">our health<\/a> and the health of the planet. Producing and eating industrial meat and dairy <a href=\"https:\/\/www.theguardian.com\/environment\/ng-interactive\/2020\/sep\/15\/covid-farm-animals-and-pandemics-diseases-that-changed-the-world\">puts us at risk of new pandemics<\/a>, <a href=\"https:\/\/www.greenpeace.org.uk\/news\/why-meat-is-bad-for-the-environment\/\">wrecks the climate and destroys nature.<\/a> There are many ways to spend public money reasonably &#8211; especially in times of crisis. Spending it in complete contradiction with scientific recommendations obviously shouldn\u2019t be one of them.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2021\/04\/dd1369e4-infographic_marketing_meat_1-1024x576.png\" title=\"Meat &amp; Dairy EU advertising. \u00a9 Greenpeace\" alt=\"The European Commission spent 32% of its \u20ac776.7 million five-year farm product promotion budget on advertising campaigns for meat and dairy.\" class=\"wp-image-47175\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2021\/04\/dd1369e4-infographic_marketing_meat_1-1024x576.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2021\/04\/dd1369e4-infographic_marketing_meat_1-300x169.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2021\/04\/dd1369e4-infographic_marketing_meat_1-768x432.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2021\/04\/dd1369e4-infographic_marketing_meat_1-510x287.png 510w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2021\/04\/dd1369e4-infographic_marketing_meat_1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Taxpayer money is used not only to fund the overproduction of meat and dairy, but is also used to fund promotional campaigns with the objective of increasing the consumption of European animal products.<div class=\"credit icon-left\"> \u00a9 Greenpeace<\/div><\/figcaption><\/figure>\n\n<p>If our tax money must go into promotion and advertisement, let\u2019s make sure it helps us to live a <a href=\"https:\/\/www.greenpeace.org\/eu-unit\/issues\/nature-food\/45428\/commission-cancer-plan-to-scrap-eu-meat-ads\/\">healthier life<\/a>, with an increased consumption of vegetables and fruits, for example. Let\u2019s also make sure it supports those who need it: <a href=\"https:\/\/www.greenpeace.org\/eu-unit\/issues\/nature-food\/45500\/last-chance-to-deliver-green-eu-farm-policy\/\">small-scale farmers<\/a> trying to make a living and farmers and producers who operate with ecological methods.&nbsp;<\/p>\n\n<p>The trend for less and better meat is there, and we need society to support us in going forward with this option which is healthier for us and the planet.<\/p>\n\n<p>Join us and share this story.<\/p>\n\n<p><em>Nora Holzmann is the<\/em> <em>Coordinator of the European Food, Forests &amp; Nature campaign<\/em>.<\/p>\n<div class=\"EmptyMessage\">Block content is empty. Check the block&#8217;s settings or remove it.<\/div>","protected":false},"excerpt":{"rendered":"<p>Farming and eating industrial meat and dairy puts us at risk of new pandemics, wrecks the climate and destroys nature \u2013 it\u2019s irresponsible for the EU to continue promoting this with taxpayers\u2019 money.<\/p>\n","protected":false},"author":130,"featured_media":47178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"Killer offer on meat - and you might be paying for it","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[100,70,73],"tags":[86,91],"p4-page-type":[59],"class_list":["post-47164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about","category-nature","category-social-and-economic-systems","tag-food","tag-health","p4-page-type-story"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/47164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/comments?post=47164"}],"version-history":[{"count":11,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/47164\/revisions"}],"predecessor-version":[{"id":51094,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/47164\/revisions\/51094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/media\/47178"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/media?parent=47164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/categories?post=47164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/tags?post=47164"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/p4-page-type?post=47164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}