{"id":51833,"date":"2021-12-21T18:59:25","date_gmt":"2021-12-21T17:59:25","guid":{"rendered":"https:\/\/www.greenpeace.org\/international\/?p=51833"},"modified":"2023-08-09T12:41:13","modified_gmt":"2023-08-09T10:41:13","slug":"how-greenpeace-monitors-impact-within-its-volunteer-and-activist-communities","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/international\/story\/51833\/how-greenpeace-monitors-impact-within-its-volunteer-and-activist-communities\/","title":{"rendered":"How Greenpeace monitors impact within its volunteer and activist communities"},"content":{"rendered":"\n

Ever joined a volunteer group in your city, a rally to protest against a big polluter or a forest cleanup day? You might have noticed that each initiative brings in a huge amount of “behind the scenes” work, with many people helping out to make sure everything runs smoothly. <\/p>\n\n

At Greenpeace, we call this mobilisation<\/a>, and everyday staff and volunteers give it all for this job, with the passion and enthusiasm that makes the climate justice movement so popular and unique. Along with banners, megaphones, polar bears’ peluches<\/em> and flags, we use a wide range of technologies to engage with people, from social media to custom-built platforms. <\/p>\n\n

\"Photo
People under a rainbow flag in a Pride Parade. 2019
\u00a9 Mercedes Mehling<\/div><\/figcaption><\/figure>\n\n

Hoping that it inspires other non-profits willing to embrace data, here’s the story of how one of these platforms empowers the movement and how we, the “mobilisers”, can use its data to continuously improve it. <\/p>\n\n

Technology for the movement <\/h3>\n\n

Today, 10 Greenpeace National \/ Regional Organisations (NROs) use a customised version of Open Social<\/a> to mobilise, engage and empower more than 50,000 volunteers across 17 countries<\/a>. Conceptualised by our Dutch colleagues and built by our long-lasting partner, these websites exist outside of the \u201cbig-technologies\u201d, providing a safe, ads-free space for anyone to connect and interact without worrying about their data being used – or sold – for marketing purposes<\/strong>.<\/p>\n\n

By connecting local groups and community leaders with each other and by allowing everyone to find users with the same interests and self-organise in chats, groups or events, Greenpeace staff and volunteers use these platforms to help people translate their online actions into real change for the planet.\u00a0<\/p>\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\n \t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tVolunteer Opportunities\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

There are lots of ways to get involved with Greenpeace. Contact your local office to see if you can volunteer.<\/p>\n\t\t\t\t \n Join us\n <\/a>\n \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\n

To further expand the scope of this tech, the GreenAct mobile application<\/strong> (coming soon!) will allow access to all these communities from one place<\/strong>, virtually connecting thousands of people willing to change the world. This is just one step of our technology vision<\/a>, which aims to make great innovations easy to access, adopt and embrace by the whole movement.<\/p>\n\n

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The upcoming “GreenAct” mobile application. Artwork by Imad Shaaban<\/figcaption><\/figure>\n\n

Technologies, though, do not develop by themselves. Along with tech superheroes who work on the code, we need data to assess whether a feature is solving a problem for the users or not, if some content is trending or if one or more groups require support for offline activities. To better serve everyone with an account in a website of the Greenpeace Network<\/a>, the International team has been working to extract and visualise advanced analytics, creating this publicly-available dashboard<\/strong><\/a>.  <\/strong><\/p>\n\n