{"id":67772,"date":"2024-06-13T08:22:31","date_gmt":"2024-06-13T06:22:31","guid":{"rendered":"https:\/\/www.greenpeace.org\/international\/?p=67772"},"modified":"2024-06-13T08:58:46","modified_gmt":"2024-06-13T06:58:46","slug":"not-lovin-it-koalas-demand-mcdonalds-take-deforestation-off-the-menu","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/international\/story\/67772\/not-lovin-it-koalas-demand-mcdonalds-take-deforestation-off-the-menu\/","title":{"rendered":"Not Lovin\u2019 It: Koalas demand McDonald\u2019s take deforestation off the menu"},"content":{"rendered":"\n<p>What do a homeless koala, a Big Mac and a banner drop have in common?<\/p>\n\n<h2 class=\"wp-block-heading\">A hidden deforestation crisis<\/h2>\n\n<p>You may be surprised to learn that, <a href=\"https:\/\/wwf.panda.org\/discover\/our_focus\/forests_practice\/deforestation_fronts_\/\">according to WWF<\/a>, Australia has one of the worst rates of deforestation in the world, alongside places like the Amazon Basin and The Congo. What\u2019s causing it? Australians\u2019 insatiable appetite for meat \u2014 <a href=\"https:\/\/www.mla.com.au\/prices-markets\/Trends-analysis\/state-of-the-industry-reports\/#:~:text=Australia's%20per%20capita%20beef%20and,global%20average%20is%206.3kg\">one of the highest of any country<\/a> \u2014\u00a0means that vast tracts of forests and bushland are being bulldozed every year for beef cattle grazing, fuelling the biodiversity and climate crisis.<\/p>\n\n<p>In fact, <a href=\"https:\/\/drive.google.com\/file\/d\/1xAD4WVgn2TlVtcnM86bF0P__MHpjdgeW\/view?usp=sharing\">independent research commissioned by Greenpeace Australia Pacific<\/a> found that a staggering 668,665 hectares of threatened koala habitat was bulldozed for beef production in the last five years alone \u2014 that\u2019s 2,400 times the size of Sydney city.&nbsp;<\/p>\n\n<p>Right now, the <a href=\"https:\/\/www.greenpeace.org.au\/greenpeace-reports\/beef-industry-impact-on-australian-forests\/?_ga=2.21488571.1228845464.1718067462-1125103671.1708990256&amp;_gac=1.87881834.1717547922.Cj0KCQjw9vqyBhCKARIsAIIcLMF9KSI8IvlKMVuOgNo0JIT3gswhDWZe3MGARw6OeuyeTEkgpZdn6UgaAoYyEALw_wcB\">beef industry in Australia is killing millions of native animals every year<\/a>, including koalas, wallabies, lizards and birds, and McDonald\u2019s is one of <a href=\"https:\/\/www.beefcentral.com\/news\/mcdonalds-says-its-australian-beef-is-deforestation-free\/\">Australia\u2019s biggest beef purchasers<\/a>.&nbsp;<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/65d1ed0a-gp0su128z.jpg\" title=\"Koala-themed Deforestation Action at Clifton Hill McDonald\u2019s, Melbourne. \u00a9 Greenpeace\" alt=\"Koala-themed Deforestation Action at Clifton Hill McDonald\u2019s, Melbourne. \u00a9 Greenpeace\" class=\"wp-image-67773\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/65d1ed0a-gp0su128z.jpg 1200w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/65d1ed0a-gp0su128z-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/65d1ed0a-gp0su128z-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/65d1ed0a-gp0su128z-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/65d1ed0a-gp0su128z-510x340.jpg 510w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Greenpeace Australia Pacific holds a koala-themed action at Melbourne\u2019s Clifton Hill McDonald\u2019s, calling on the fast food giant to eliminate deforested beef from its supply chain.<div class=\"credit icon-left\"> \u00a9 Greenpeace<\/div><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Why McDonald\u2019s?<\/h2>\n\n<p>McDonald\u2019s is reportedly the world&#8217;s single largest purchaser of beef and one of the biggest buyers of Australian beef, which supplies a mind-boggling <a href=\"https:\/\/www.youtube.com\/watch?v=B1h53yr3WD8\">65% of McDonald\u2019s stores globally<\/a>, according to a company spokesperson. Unwitting McDonald\u2019s customers would be shocked to learn that their Big Mac could have been sourced from threatened koala habitat that was bulldozed for beef production.<\/p>\n\n<p>Despite the glossy marketing campaigns, a <a href=\"https:\/\/act.greenpeace.org.au\/deforestation-scorecard\">recent deforestation beef scorecard compiled by Greenpeace<\/a> demonstrates that McDonald\u2019s can not say for certain that its beef has not come from deforested properties in Australia. Given deforestation has been a persistent issue in Australian beef supply chains for decades, this seriously calls into question any <a href=\"https:\/\/www.beefcentral.com\/news\/mcdonalds-says-its-australian-beef-is-deforestation-free\/\">claims towards being virtually deforestation-free<\/a>.<\/p>\n\n<p>Major global markets like the European Union are already introducing legislation to block products linked to deforestation \u2014 leaving McDonald\u2019s in a bit of a pickle.<\/p>\n\n<h2 class=\"wp-block-heading\">Time to take deforestation off the menu<\/h2>\n\n<p>We\u2019re all sick of the PR spin and greenwashing from large corporations seeking to exploit nature for profit.<\/p>\n\n<p>Greenpeace Australia Pacific is calling on McDonald\u2019s to publicly aim for, and achieve, conversion and deforestation-free supply chains by 2025, using global best practice definitions, which includes protecting important regenerated forest and threatened species habitat.&nbsp;<\/p>\n\n<p>For too long the beef industry has hidden behind watered-down definitions and weak nature laws. If big corporations like McDonald\u2019s take real action to change their practices, we can stop the destruction of native wildlife and the places they call home.<\/p>\n\n<p>It\u2019s time McDonald\u2019s takes deforestation off the menu and supersizes its commitment to eliminating deforestation from its supply chain.&nbsp;<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/40ab2bf4-gp0su128v.jpg\" title=\"Koala-themed Deforestation Action at Clifton Hill McDonald\u2019s, Melbourne. \u00a9 Greenpeace\" alt=\"Koala-themed Deforestation Action at Clifton Hill McDonald\u2019s, Melbourne. \u00a9 Greenpeace\" class=\"wp-image-67774\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/40ab2bf4-gp0su128v.jpg 1200w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/40ab2bf4-gp0su128v-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/40ab2bf4-gp0su128v-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/40ab2bf4-gp0su128v-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/06\/40ab2bf4-gp0su128v-510x340.jpg 510w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Greenpeace Australia Pacific activists dressed as koalas hold a giant banner reading &#8220;Take Deforestation off the Menu&#8221; in front of Melbourne\u2019s Clifton Hill McDonald\u2019s.<div class=\"credit icon-left\"> \u00a9 Greenpeace<\/div><\/figcaption><\/figure>\n\n<p>Greenpeace Australia Pacific has launched its <a href=\"http:\/\/act.gp\/mcdonald's\">\u2018Take Deforestation off the Menu\u2019 campaign<\/a>, accusing McDonald\u2019s \u2014 reportedly one of Australia\u2019s biggest beef purchasers \u2014 of driving deforestation and nature destruction, and pushing iconic Australian species like the koala to the brink of extinction.\u00a0<\/p>\n\n<p><strong><a href=\"http:\/\/act.gp\/mcdonald's\">Sign the Greenpeace Australia Pacific petition<\/a><\/strong><\/p>\n\n<p><em>Kate O\u2019Callaghan is a Senior Communications Advisor at Greenpeace Australia Pacific<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Right now, the beef industry in Australia is killing millions of native animals every year, including koalas, wallabies, lizards and birds, and McDonald\u2019s is one of Australia\u2019s biggest beef purchasers.\u00a0<\/p>\n","protected":false},"author":212,"featured_media":67774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[70],"tags":[84],"p4-page-type":[59],"class_list":["post-67772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nature","tag-forests","p4-page-type-story"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/67772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/users\/212"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/comments?post=67772"}],"version-history":[{"count":7,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/67772\/revisions"}],"predecessor-version":[{"id":67782,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/67772\/revisions\/67782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/media\/67774"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/media?parent=67772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/categories?post=67772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/tags?post=67772"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/p4-page-type?post=67772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}