{"id":79910,"date":"2025-11-24T03:13:41","date_gmt":"2025-11-24T02:13:41","guid":{"rendered":"https:\/\/www.greenpeace.org\/international\/?p=79910"},"modified":"2025-12-03T05:37:29","modified_gmt":"2025-12-03T04:37:29","slug":"the-environmental-cost-behind-nvidias-rise-as-worlds-biggest-ai-chipmaker-who-is-paying-the-price","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/international\/story\/79910\/the-environmental-cost-behind-nvidias-rise-as-worlds-biggest-ai-chipmaker-who-is-paying-the-price\/","title":{"rendered":"The environmental cost behind Nvidia\u2019s rise as world\u2019s biggest AI chipmaker: Who is paying the price?"},"content":{"rendered":"\n<p>It started with fried chicken.<\/p>\n\n<p>At the APEC 2025 in South Korea, NVIDIA\u2019s CEO Jensen Huang sat down with the heads of Samsung and Hyundai over fried chicken and beer. Behind the laughter and camera flashes came a big deal: over <a href=\"https:\/\/blogs.nvidia.com\/blog\/korea-ai-apec-ceo-summit\/\">250,000 graphics processing units (GPU) to expand South Korea\u2019s AI infrastructure<\/a><\/p>\n\n<p>On the surface, it looked like progress: a new chapter for innovation in East Asia. But behind that moment was an environmental cost the world isn\u2019t paying enough attention to.<\/p>\n\n<p>In the new SystemShift podcast episode, Greenpeace East Asia looks at the real-world impacts behind NVIDIA\u2019s record-breaking valuation, and asks the question: who is paying the price for the AI boom?<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"552\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/0d932e10-cnbc-jensen-huang.png\" title=\"NVIDIA CEO Jensen Huang shares soju and a bonding toast with Lee Jae\u2011yong (Samsung Electronics) and Chung Eui\u2011sun (Hyundai Motor Group) in Seoul, October 2025. Used courtesy of CNBC.\" alt=\"NVIDIA CEO Jensen Huang shares soju and a bonding toast with Lee Jae\u2011yong (Samsung Electronics) and Chung Eui\u2011sun (Hyundai Motor Group) in Seoul, October 2025. Used courtesy of CNBC.\" class=\"wp-image-79963\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/0d932e10-cnbc-jensen-huang.png 990w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/0d932e10-cnbc-jensen-huang-300x167.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/0d932e10-cnbc-jensen-huang-768x428.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/0d932e10-cnbc-jensen-huang-510x284.png 510w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><figcaption class=\"wp-element-caption\">NVIDIA CEO Jensen Huang shares soju and a bonding toast with Lee Jae\u2011yong (Samsung Electronics) and Chung Eui\u2011sun (Hyundai Motor Group) in Seoul, October 2025. Used courtesy of CNBC (2025). <div class=\"credit icon-left\"> \u00a9 CNBC<\/div><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>The powerhouse of AI and its hidden cost<\/strong><\/h2>\n\n<p>For years, SK Hynix and Samsung in Korea and TSMC in Taiwan have powered NVIDIA\u2019s rise. Together they have built the backbone of the global AI industry, producing the chips that fuel data centers and supercomputers everywhere. These companies have turned East Asia into the world\u2019s electronics workshop, efficient, ambitious, and unstoppable.<\/p>\n\n<p>But this success hides an uncomfortable truth. It is coming at a high environmental cost.<\/p>\n\n<p>As the demand for AI chips grows, so does its appetite for electricity. According to <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-eastasia-stateless\/2025\/04\/5011514f-greenpeace_chipping_point.pdf\">Greenpeace East Asia\u2019s 2024 report Chipping Point<\/a>, Taiwan\u2019s total electricity demand is expected to rise by <strong>12\u201313%<\/strong> by 2030, driven largely by the rapid expansion of semiconductor manufacturing. In South Korea, by 2050, the Yongin semiconductor hub alone is projected to require more than <strong>25%<\/strong> of the entire metropolitan area\u2019s power demand, placing significant strain on the national grid. Yet fossil fuels still make up more than <strong>50%<\/strong> in both places.<\/p>\n\n<p>To meet this rising demand, governments are turning back to fossil fuels and even nuclear power.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Living on the frontlines<\/strong><\/h2>\n\n<p>In Yongin, South Korea, <a href=\"https:\/\/www.greenpeace.org\/eastasia\/press\/68236\/citizens-ngos-sue-to-halt-construction-of-lng-plants-near-seoul-over-flawed-approval-process\/\">six new LNG power plants<\/a> have been approved to keep up with AI\u2019s energy needs. That decision has already sparked legal action, with<a href=\"https:\/\/www.greenpeace.org\/eastasia\/press\/68236\/citizens-ngos-sue-to-halt-construction-of-lng-plants-near-seoul-over-flawed-approval-process\/\"> 450 residents and civil society suing the government<\/a> over climate and health risks. On the other side of the region, Taiwan, once proud of being a nuclear-free homeland, is now reconsidering the <a href=\"https:\/\/www.dw.com\/en\/taiwans-nuclear-referendum-reveals-energy-dilemma\/a-73718430\">referendum of its nuclear plants<\/a>. Even Huang, who was born in Taiwan, once called nuclear power \u201c<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-22\/NVIDIA-urges-taiwan-to-embrace-nuclear-power-ahead-of-referendum\">a good option for the island<\/a>.\u201d<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/3802b9ef-gp0su69b6.jpg\" title=\"Lawsuit to Revoke LNG Power Plants\u2019 Approval - Press Announcement at Court in Seoul. \u00a9 Greenpeace \/ Yeo-sun Park\" alt=\"Lawsuit to Revoke LNG Power Plants\u2019 Approval - Press Announcement at Court in Seoul. \u00a9 Greenpeace \/ Yeo-sun Park\" class=\"wp-image-79913\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/3802b9ef-gp0su69b6.jpg 1200w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/3802b9ef-gp0su69b6-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/3802b9ef-gp0su69b6-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/3802b9ef-gp0su69b6-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/11\/3802b9ef-gp0su69b6-510x340.jpg 510w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Greenpeace East Asia and 450 citizen plaintiffs have filed a lawsuit against the Minister of Trade, Industry and Energy (MOTIE), seeking to revoke the government\u2019s April approval of six LNG power plants in the Yongin Semiconductor National Industrial Complex. Outside the administrative courthouse, activists staged a symbolic performance around a model of an LNG power plant holding up a banner \u201cNo more fossil gas, Go renewables&#8221;<div class=\"credit icon-left\"> \u00a9 Greenpeace \/ Yeo-sun Park<\/div><\/figcaption><\/figure>\n\n<p>The dangers of fossil fuels expansion are not abstract. To catch up with the surging electricity demands from the AI industry, <a href=\"https:\/\/taiwaninsight.org\/2025\/10\/06\/powering-the-silicon-island-can-taiwan-keep-the-lights-on-for-ai\/\">Taiwan is proposing an expansion of several gas power plants.<\/a> However, this has raised increasing public health concerns. <strong>September 2025<\/strong>, a <a href=\"https:\/\/focustaiwan.tw\/society\/202509100027\"><strong>gas leak explosion at Hsingda Power Plant<\/strong><\/a> in the city of Kaohsiung <a href=\"https:\/\/www.taiwannews.com.tw\/news\/6197361\">during its ignition testing,<\/a> sparked frustration and concern among local residents. <a href=\"https:\/\/focustaiwan.tw\/society\/202508260018\">Greenpeace Taiwan\u2019s research<\/a> also found that generally people living near power plants and petrochemical production facilities are in high-risk zones for air pollution exposure. They identified 191 facilities across 13 counties and cities in Taiwan, and claimed high-risk zones cover almost 40 percent of the population, including 1.15 million children and 1.59 million elderly residents.<\/p>\n\n<p>People living on the front lines of AI industry development are paying the price for the world\u2019s digital transformation.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>The silence of power<\/strong><\/h2>\n\n<p>Meanwhile, NVIDIA, <a href=\"https:\/\/www.reuters.com\/business\/nvidia-poised-record-5-trillion-market-valuation-2025-10-29\/\">now the world\u2019s first <strong>5 trillion dollar company<\/strong><\/a>, has <a href=\"https:\/\/www.greenpeace.org\/eastasia\/press\/68382\/nvidia-ranks-last-on-ai-supply-chain-decarbonization-greenpeace-report-finds\/\">yet to set a target <\/a>to cut emissions from its suppliers. According to Greenpeace East Asia, more than <a href=\"https:\/\/www.techinasia.com\/news\/NVIDIA-ranks-supply-chain-decarbonization-greenpeace-report\"><strong>80% of its total carbon footprint<\/strong><\/a> comes from its supply chain, much of it based in East Asia. Yet there is still no clear commitment or action to help suppliers transition to renewable energy or improve local conditions, according to Greenpeace East Asia\u2019s latest <a href=\"https:\/\/www.greenpeace.org\/eastasia\/press\/68382\/nvidia-ranks-last-on-ai-supply-chain-decarbonization-greenpeace-report-finds\/\">ranking<\/a>.&nbsp;&nbsp;<\/p>\n\n<p>This silence speaks volumes. It tells us that the \u201cpartners\u201d in Asia are being treated not as equals in progress, but as stepping stones toward global AI dominance.&nbsp;<\/p>\n\n<p>Greenpeace campaigners across the region are seeing the human side of this injustice. They see communities living near new power plants, children facing potential exposure to polluted air, and families fighting for their right to clean energy. These stories have not been heard enough.<\/p>\n\n<p>You can listen to the latest episode of our <strong>System Shift<\/strong> podcast, where we talk about what happens when AI\u2019s progress collides with sustainability, and how we can build a digital future that does not destroy the real one.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83c\udf99\ufe0f System Shift is back.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TwiHGBl7dBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>True innovation is not measured by speed or market value. It is measured by care, for people, for the planet, and for the generations to come.<\/p>\n\n<p>Join us for <strong>Clean AI, Clean Future<\/strong> by signing the petition below.<\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout post-67756 \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.org\/international\/act\/supply-change\/\" \n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/10\/588c0400-1024px-nvidia_sign.jpg\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/10\/588c0400-1024px-nvidia_sign-300x244.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/10\/588c0400-1024px-nvidia_sign-768x625.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/10\/588c0400-1024px-nvidia_sign-418x340.jpg 418w, https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2025\/10\/588c0400-1024px-nvidia_sign.jpg 1024w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"NVIDIA sign outside their headquarters office campus on Scott Boulevard in Santa Clara\" title=\"NVIDIA sign outside their headquarters office campus on Scott Boulevard in Santa Clara\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.org\/international\/act\/supply-change\/\"\n\t\t\t\t\t\t\n\t\t\t\t\t>\n\t\t\t\t\t\tClean AI, Clean Future\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"boxout-excerpt\">AI is transforming our world, but the chips that power it are still manufactured using dirty energy. Sign now for a &#8220;Clean AI, Clean Future&#8221;.<\/p>\n\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.org\/international\/act\/supply-change\/\"\n                        \n                    >\n                        Sign the petition\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\n<p><em>Avex Li is a Digital Communications Strategist at Greenpeace East Asia<\/em><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the surface, it looked like progress: a new chapter for innovation in East Asia. But behind that moment was an environmental cost the world isn\u2019t paying enough attention to.<\/p>\n","protected":false},"author":212,"featured_media":79912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[73],"tags":[121,91,130],"p4-page-type":[59],"class_list":["post-79910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-and-economic-systems","tag-system-shift","tag-health","tag-alternative-futures","p4-page-type-story"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/79910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/users\/212"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/comments?post=79910"}],"version-history":[{"count":12,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/79910\/revisions"}],"predecessor-version":[{"id":80036,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/posts\/79910\/revisions\/80036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/media\/79912"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/media?parent=79910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/categories?post=79910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/tags?post=79910"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/international\/wp-json\/wp\/v2\/p4-page-type?post=79910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}