{"id":24044,"date":"2022-09-29T15:24:22","date_gmt":"2022-09-29T06:24:22","guid":{"rendered":"https:\/\/www.greenpeace.org\/korea\/?p=24044"},"modified":"2022-10-04T11:46:07","modified_gmt":"2022-10-04T02:46:07","slug":"blog-etc-4tips-greenwashing","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/korea\/update\/24044\/blog-etc-4tips-greenwashing\/","title":{"rendered":"\uac00\uc9dc \uce5c\ud658\uacbd, \uadf8\ub9b0\uc6cc\uc2f1\uc744 \ud53c\ud560 \uc218 \uc788\ub294 4\uac00\uc9c0 \ud301"},"content":{"rendered":"<p>\uc9c0\uae08 \uc774 \uae00\uc744 \ubcf4\uace0 \uacc4\uc2e0 \uc5ec\ub7ec\ubd84\uc5d0\uac8c\ub3c4 \uc774\ub7f0 \uad11\uace0\uac00 \uc790\uc8fc \ub728\uc2dc\ub098\uc694?<\/p>\n<p>\uc694\uc998 \uc81c \ud53c\ub4dc\uc5d0\ub294 \ud50c\ub77c\uc2a4\ud2f1 \ub300\uc2e0 \uc885\uc774\ub97c \uc0ac\uc6a9\ud55c \ud3ec\uc7a5\uc7ac\ub098, \uc0dd\ubd84\ud574\uc131 \uc77c\ud68c\uc6a9 \ucef5 \ub4f1\uc758 \uad11\uace0\uac00 \ub9ce\uc774 \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub9c8 \ub300\ubd80\ubd84\uc758 \uc81c\ud488\uc740 \u201c\uadf8\ub9b0\uc6cc\uc2f1\u201d \uad11\uace0\uc5d0 \ud574\ub2f9\ub420 \uac81\ub2c8\ub2e4. \uadf8\ub9b0\uc6cc\uc2f1\uc774\ub780, <strong>\uc2e4\uc81c\ub85c\ub294 \ud658\uacbd\uc5d0 \ub098\uc058\uac70\ub098 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\ub294 \uac83\uc744 \ud5c8\uc704\/\uacfc\uc7a5 \uad11\uace0\ub85c \uce5c\ud658\uacbd\uc73c\ub85c \ud3ec\uc7a5\ud558\ub294 \uac83<\/strong>\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\ucf54, \ud658\uacbd\uc744 \ub0b4\uc138\uc6b4 \uc81c\ud488\uacfc \uae30\uc5c5\uc774 \ub9ce\uc544\uc9c0\ub2e4 \ubcf4\ub2c8 \uc8fc\uc704\uc5d0\uc11c\ub3c4 \uc774\uac8c \uc9c4\uc9dc \uc9c0\uad6c\uc5d0 \uc88b\uc740 \uac8c \ub9de\ub294\uc9c0 \uc885\uc885 \ud5f7\uac08\ub9b0\ub2e4\uace0 \ubb3b\ub294 \uc0ac\ub78c\ub3c4 \ub9ce\uc8e0.<\/p>\n<p>\uc6b0\ub9ac\ub294 \uc5b4\ub5bb\uac8c \uae30\uc5c5\uc758 \uad50\ubb18\ud55c \uadf8\ub9b0\uc6cc\uc2f1\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ub611\ub611\ud55c \uc18c\ube44\uc790 \ub418\ub294 \ud301 4\uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-korea-stateless\/2022\/09\/632e1a01-greenwashing.jpg\" alt=\"\" width=\"800\" height=\"533\" class=\"aligncenter size-full wp-image-24046\" \/><\/p>\n<h3>1. \uc758\uc2ec\ud558\uae30<\/h3>\n<p>\ucd5c\uadfc \ub9ce\uc740 \uae30\uc5c5\uacfc \uc81c\ud488\uc758 \ud64d\ubcf4 \uc804\ub7b5 \uc911 \ud558\ub098\ub294 \uadf8\ub9b0\uc6cc\uc2f1\uc785\ub2c8\ub2e4. <strong>\uc5b4\ub290 \ubd80\ubd84\uc774 \uce5c\ud658\uacbd\uc778\uc9c0, \uc815\ub9d0 \uce5c\ud658\uacbd\uc778\uc9c0 \ub530\uc838\ubcf4\uc138\uc694.<\/strong> \ub098\ub9cc\uc758 \uae30\uc900\uc744 \uc138\uc6b0\ub294 \uac83\ub3c4 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<h3>2. \ub300\uccb4\uc7ac\uc5d0 \uc18d\uc9c0 \uc54a\uae30<\/h3>\n<p>\ucd5c\uadfc \ud50c\ub77c\uc2a4\ud2f1 \ub300\uc2e0 \ub098\ubb34\ub098 \uc885\uc774\ub97c \uc4f4 \uc81c\ud488\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc <strong>\ud658\uacbd\uc5d0 \ubb34\ud574\ud55c \uc77c\ud68c\uc6a9 \ub300\uccb4\uc7ac\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/strong> \uac00\uae09\uc801 \uc77c\ud68c\uc6a9 \uc4f0\ub808\uae30\uac00 \ub098\uc624\uc9c0 \uc54a\ub3c4\ub85d \ub178\ub825\ud574\uc8fc\uc138\uc694.<\/p>\n<h3>3. \uc0c1\uc0c1\ud558\uae30<\/h3>\n<p>\ub0b4\uac00 \uad6c\uc785\ud55c \uc0c1\ud488\uc774 <strong>\uc0dd\uc0b0\ub418\uace0, \uc0ac\uc6a9\ub418\uace0, \ubc84\ub824\uc9c0\uace0 \uc369\ub294 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc744\uc9c0 \uc0c1\uc0c1\ud574\ubcf4\uc138\uc694.<\/strong> \uac00\ub839, \uc7ac\uc0dd\uc5d0\ub108\uc9c0\ub85c \uc0dd\uc0b0\ub41c \uc81c\ud488\uc740 \uc0dd\uc0b0 \uacfc\uc815\uc5d0\uc11c \uc628\uc2e4\uac00\uc2a4 \ubc30\ucd9c\ub7c9\uc774 \uc801\uaca0\uc8e0? \ud558\uc9c0\ub9cc \ud604\uc7ac \uad6d\ub0b4 RE100 \uac00\uc785 \uae30\uc5c5\ub4e4\uc758 \uc7ac\uc0dd\uc5d0\ub108\uc9c0 \uc804\ub825 \uc0ac\uc6a9 \ube44\uc911\uc740 2% (2021\ub144). \uc57d\uc18d\ub9cc \ud558\uace0 \uc2e4\ucc9c\uc740 \ud558\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>4. \ub354 \ucc3e\uc544\ubcf4\uae30<\/h3>\n<p>\uadf8\ub9b0\uc6cc\uc2f1\uc5d0 \uc18d\uc9c0 \uc54a\uc73c\ub824\uba74 \uc18c\ube44\uc790\uc758 \ub178\ub825\uc774 \ud544\uc694\ud55c \uac83\uc774 \uc2ac\ud508 \ud604\uc2e4\uc785\ub2c8\ub2e4. \uae30\uc5c5 \ud64d\ubcf4\ubb3c \uc678\uc758 \uc815\ubcf4\ub3c4 \ucc3e\uc544\ubcf4\uc138\uc694. <strong>\uadf8\ub9b0\ud53c\uc2a4\ucc98\ub7fc \uae30\uc5c5\uc758 \ud6c4\uc6d0\uc744 \ubc1b\uc9c0 \uc54a\ub294 \ub3c5\ub9bd\uc801\uc778 \ud658\uacbd\ub2e8\uccb4\uac00 \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\ub97c \ucc3e\uc544\ubcf4\ub294 \uac83<\/strong>\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p style=\"margin:auto; text-align:center; margin-bottom:40px;\"><a class=\"button primary\" href=\"https:\/\/cloud.greensk.greenpeace.org\/petitions-ce-gozero\">\uadf8\ub9b0\uc6cc\uc2f1 \ub300\uc2e0, \uc9c4\uc9dc \uce5c\ud658\uacbd \uc54c\uc544\ubcf4\uae30<\/a><\/p>\n<p><strong>\uadf8\ub9b0\uc6cc\uc2f1\uc740 \uc18c\ube44\uc790\ub97c \uc18d\uc774\ub294 \ud589\uc704\uc785\ub2c8\ub2e4.<\/strong> \uc9c0\uad6c\ub97c \uc704\ud558\ub294 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc774\uc6a9\ud574 \uc774\uc775\uc744 \ucde8\ud558\uace0 \ub3c4\ub9ac\uc5b4 \ud658\uacbd\uc744 \ud30c\uad34\ud558\uc8e0.<\/p>\n<p>\uc5ec\uae30 \uc788\ub294 \ub124 \uac00\uc9c0 \ud301\uc744 \uc9c0\uc778\ub4e4\uacfc \uacf5\uc720\ud574\ubcf4\uc138\uc694. \uadf8\ub9b0\ud53c\uc2a4\uac00 \uc9c4\ud589\ud558\uace0 \uc788\ub294 \ucea0\ud398\uc778\uc5d0\ub3c4 \uad00\uc2ec\uc744 \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae40\uc9c0\uc6d0 \ub2d8\uc5d0\uac8c\ub3c4 \uc774\ub7f0 \uad11\uace0\uac00 \uc790\uc8fc \ub728\uc2dc\ub098\uc694? \uc694\uc998 \uc81c \ud53c\ub4dc\uc5d0\ub294 \ud50c\ub77c\uc2a4\ud2f1 \ub300\uc2e0 \uc885\uc774\ub97c \uc0ac\uc6a9\ud55c \ud3ec\uc7a5\uc7ac\ub098, \uc0dd\ubd84\ud574\uc131 \uc77c\ud68c\uc6a9 \ucef5 \ub4f1\uc758 \uad11\uace0\uac00 \ub9ce\uc774 \ub178\ucd9c\ub429\ub2c8\ub2e4. \uc544\ub9c8 \ub300\ubd80\ubd84\uc758 \uc81c\ud488\uc740 \u201c\uadf8\ub9b0\uc6cc\uc2f1\u201d \uad11\uace0\uc5d0 \ud574\ub2f9\ub420 \uac81\ub2c8\ub2e4. \uadf8\ub9b0\uc6cc\uc2f1\uc774\ub780, \uc2e4\uc81c\ub85c\ub294&hellip;<\/p>\n","protected":false},"author":70,"featured_media":24046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[28],"tags":[36,56,42,29,64],"p4-page-type":[73],"class_list":["post-24044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate","tag-business","tag-climate-crisis","tag-consumerism","tag-activism","tag-renewable-energy","p4-page-type-update"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/posts\/24044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/comments?post=24044"}],"version-history":[{"count":9,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/posts\/24044\/revisions"}],"predecessor-version":[{"id":24054,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/posts\/24044\/revisions\/24054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/media\/24046"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/media?parent=24044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/categories?post=24044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/tags?post=24044"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/korea\/wp-json\/wp\/v2\/p4-page-type?post=24044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}