{"id":12400,"date":"2021-10-04T10:19:39","date_gmt":"2021-10-04T08:19:39","guid":{"rendered":"https:\/\/www.greenpeace.org\/luxembourg\/?p=12400"},"modified":"2021-12-01T17:23:15","modified_gmt":"2021-12-01T15:23:15","slug":"energies-fossiles-fini-la-publicite-et-le-sponsoring","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/luxembourg\/fr\/communiques-de-presse\/12400\/energies-fossiles-fini-la-publicite-et-le-sponsoring\/","title":{"rendered":"\u00c9nergies fossiles: Fini la publicit\u00e9 et le sponsoring !"},"content":{"rendered":"\n

Luxembourg, 4 octobre<\/em> – Greenpeace Luxembourg s\u2019allie \u00e0 plus de vingt organisations [1]demandant l\u2019interdiction dans l\u2019UE de la publicit\u00e9 pour les \u00e9nergies fossiles ainsi que leurs activit\u00e9s de sponsoring. L\u2019<\/strong>Initiative Citoyenne Europ\u00e9enne<\/strong><\/a> (ICE) [2] \u00ab Interdire la publicit\u00e9 et le parrainage en faveur des combustibles fossiles<\/em> \u00bb vise \u00e0 proscrire au sein de l\u2019Union europ\u00e9enne toute activit\u00e9 de parrainage (sponsoring) par les compagnies vendant des combustibles fossiles mais aussi toute publicit\u00e9 pour celles-ci, ainsi que pour les v\u00e9hicules, vols ou croisi\u00e8res fonctionnant gr\u00e2ce \u00e0 ces \u00e9nergies climaticides. Les organisations esp\u00e8rent recueillir un million de signatures pour que la Commission europ\u00e9enne fasse une enqu\u00eate. L’initiative citoyenne est ouverte pendant 1 an, jusqu’au 3 octobre 2022.<\/strong><\/p>\n\n

Les entreprises de combustibles fossiles, les constructeurs automobiles, les compagnies a\u00e9riennes et maritimes utilisent la publicit\u00e9 et le parrainage comme couverture pour d\u00e9tourner l’attention de leurs activit\u00e9s n\u00e9fastes pour le climat, tandis que leurs activit\u00e9s nous plongent plus profond\u00e9ment dans la crise climatique et ignorent les droits humains. Cela doit cesser.<\/p>\n\n

\u00ab Nos derni\u00e8res recherches montrent que les entreprises impliqu\u00e9es dans l\u2019exploitation de ces tueurs de climat mentent constamment au grand public dans le but de retarder l’action climatique <\/em>\u00bb, explique Frank Thinnes, responsable de la campagne climat et \u00e9nergie de Greenpeace Luxembourg. \u00ab Cette interdiction est une mesure concr\u00e8te pour acc\u00e9l\u00e9rer  l’\u00e9limination rapide de cette industrie qui menace l’avenir de l’humanit\u00e9 et de la plan\u00e8te. Il est temps que l\u2019Union europ\u00e9enne se l\u00e8ve et que nous exercions nos droits pour mettre fin \u00e0 l’\u00e8re du p\u00e9trole, du charbon et du gaz.<\/em> \u00bb<\/p>\n\n

Au Luxembourg, Greenpeace d\u00e9nonce le parrainage des \u00e9quipes sportives et \u00e9v\u00e9nements culturels par les entreprises climaticides et de l\u2019impact de la publicit\u00e9 et du parrainage des combustibles sur notre vie quotidienne. Les entreprises li\u00e9es aux \u00e9nergies fossiles promeuvent leurs activit\u00e9s destructrices en s\u2019offrant une image positive, sans la moindre intention de s\u2019aligner aux engagements de l\u2019accord de Paris. Au vu des d\u00e9g\u00e2ts cataclysmiques que ces compagnies causent \u00e0 notre plan\u00e8te, les laisser continuer dans cette voie est ind\u00e9fendable. <\/p>\n\n

\u00ab Ces compagnies n\u2019ont rien \u00e0 faire dans le sponsoring du sport et de la culture<\/em>\u00bb, ajoute Frank Thinnes. \u00ab Elles cherchent simplement \u00e0 s\u2019attirer la sympathie gr\u00e2ce aux \u00e9quipes et aux \u00e9v\u00e8nements, afin de d\u00e9tourner l\u2019attention de leurs activit\u00e9s destructrices<\/em>. \u00bb <\/p>\n\n

\"\"<\/figure><\/div>\n\n

Greenpeace Pays-Bas a \u00e9galement publi\u00e9 ce jour un rapport intitul\u00e9 \u00ab Les mots vs les actions : la v\u00e9rit\u00e9 derri\u00e8re la publicit\u00e9 pour les combustibles fossiles<\/em><\/strong> (Words vs. Actions: The Truth Behind Fossil Fuel Advertising<\/em>) \u00bb<\/a>. Conduite par DeSmog, l\u2019analyse s\u2019est port\u00e9e sur plus de 3 000 publicit\u00e9s \u00e9mises par Shell, Total Energies, Preem, Eni, Repsol et Fortum publi\u00e9es sur Twitter, Facebook, Instagram et YouTube entre d\u00e9cembre 2019 et avril 2021, soit depuis depuis le lancement du nouveau pacte vert pour l’Europe. <\/p>\n\n

Le rapport montre qu’en moyenne 63 % des publicit\u00e9s \u00e9valu\u00e9es \u00e9taient de type \u00ab greenwashing \u00bb : elles trompent les consommateurs en ne refl\u00e9tant pas fid\u00e8lement les activit\u00e9s de l’entreprise et en promouvant de fausses solutions, comme le gaz fossile en tant qu\u2019alternative propre. Pour les trois plus grands contrevenants \u2014 Shell, Preem et Fortum \u2014   c\u2019est 81 % des publicit\u00e9s qui ont \u00e9t\u00e9 consid\u00e9r\u00e9es comme \u00e9tant du greenwashing.<\/p>\n\n

Si notre ICE www.banfossilfuelads.org<\/a> atteint le million de signatures v\u00e9rifi\u00e9es en Europe dans le d\u00e9lai imparti d\u2019un an, alors la Commission europ\u00e9enne sera l\u00e9galement contrainte d\u2019y r\u00e9pondre, et pourra envisager de faire de nos exigences une loi europ\u00e9enne. <\/p>\n\n

\u00ab L’UE a d\u00e9j\u00e0 mis en place une interdiction de la publicit\u00e9 pour les cigarettes et le tabac, \u00bb<\/em>  conclut Frank Thinnes, \u00ab Une interdiction de la publicit\u00e9 pour les combustibles fossiles est tout aussi logique, car l’utilisation continue d’\u00e9nergies sales fait d\u00e9j\u00e0 des ravages \u00e0 l’\u00e9chelle mondiale. \u00bb<\/em><\/p>\n\n

\n\n

Notes : <\/strong><\/p>\n\n

[1] Les organisations suivantes soutiennent l’Initiative Citoyenne Europ\u00e9enne : ActionAid, Adfree Cities, Air Clim, Avaaz, Badvertising, BoMiasto.pl, ClientEarth, Ecologistas en Acci\u00f3n, Europe Beyond Coal, FOCSIV, Food and Water Action Europe, Friends of the Earth Europe, Fundaci\u00f3n Renovables, Global Witness, Greenpeace, New Weather Institute Sweden, Plataforma por un Nuevo Modelo Energ\u00e9tico, Reclame Fossielvrij, ReCommon, Stop Funding Heat, STPC, et Zero.<\/p>\n\n

[2] Pour plus d\u2019informations sur l\u2019Initiative Citoyenne Europ\u00e9enne \u00ab Interdire la publicit\u00e9 et le parrainage en faveur des combustibles fossiles<\/em><\/strong> \u00bb, consultez le site www.banfossilfuelads.org<\/a>. Une Initiative Citoyenne Europ\u00e9enne (ou ICE) est une p\u00e9tition officiellement reconnue par la Commission Europ\u00e9enne qu\u2019elle a pr\u00e9approuv\u00e9e. Si une ICE atteint le million de signatures v\u00e9rifi\u00e9es au cours du d\u00e9lai imparti, alors la Commission est l\u00e9galement contrainte d\u2019y r\u00e9pondre et peut envisager de faire des exigences une loi europ\u00e9enne. <\/p>\n

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