{"id":20323,"date":"2026-02-12T12:35:23","date_gmt":"2026-02-12T09:35:23","guid":{"rendered":"https:\/\/www.greenpeace.org\/mena\/?p=20323"},"modified":"2026-02-12T12:36:31","modified_gmt":"2026-02-12T09:36:31","slug":"website-revamp","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/mena\/en\/website-revamp\/","title":{"rendered":"Website Revamp"},"content":{"rendered":"\n
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Project:<\/strong> Greenpeace MENA Website Revamp<\/strong><\/p>\n\n

Contract Type<\/strong>: Service Agreement for up to 6 months<\/p>\n\n

Department<\/strong>: Engagement<\/p>\n\n

Reports to<\/strong>: Engagement Director<\/p>\n\n

Location<\/strong>: Based in the MENA region (Remotely)<\/p>\n\n

Deadline for Proposals:<\/strong> Feb 25, 2026<\/p>\n\n

<\/a> 1. Background<\/strong><\/h2>\n\n

Greenpeace Middle East & North Africa (MENA) is a leading environmental organization working across the region to engage diverse audiences through a strong digital presence.<\/p>\n\n

To strengthen outreach and engagement, Greenpeace MENA is seeking a professional agency to revamp its current digital presence. The current website is built on the Planet 4 platform. The organization aims to transition to a new, robust “action-led” Information Architecture (IA)<\/strong> that prioritizes user engagement, clearer user journeys, and higher conversion rates.<\/p>\n\n

This project is not merely a visual refresh but a structural transformation based on specific “Navigation & Content Model” blueprints that prioritize “Actions” (petitions, events, volunteerism) alongside standard content.<\/p>\n\n

<\/a> 2. Purpose of the Assignment<\/strong><\/h2>\n\n

The purpose of this assignment is to engage an agency to:<\/p>\n\n

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  1. Implement the specific “New IA” Model:<\/strong> Execute the pre-defined Information Architecture blueprint which separates “Actions” from standard “Posts.”<\/li>\n\n\n\n
  2. Complex Content Migration:<\/strong> Audit, clean, and migrate existing content into the new specific taxonomies (converting standard pages into Action pages where necessary).<\/li>\n\n\n\n
  3. Technical Development:<\/strong> Build specific custom blocks and page archetypes (Campaigns, Deep-dives) that facilitate the new user journey.<\/li>\n\n\n\n
  4. SEO Preservation:<\/strong> Ensure zero loss of organic traffic during the transition through a rigorous SEO migration strategy.<\/li>\n<\/ol>\n\n

    <\/a> 3. Scope of Work<\/strong><\/h2>\n\n

    The selected agency will be responsible for the following key areas.<\/p>\n\n

    Note:<\/strong> Specific architectural blueprints (The “P4 Implementation Plan”) will be provided to the successful bidder to guide these tasks.<\/p>\n\n

    <\/a> A. Discovery & Content Strategy<\/strong><\/h3>\n\n