{"id":21571,"date":"2026-05-21T18:06:49","date_gmt":"2026-05-21T15:06:49","guid":{"rendered":"https:\/\/www.greenpeace.org\/mena\/?p=21571"},"modified":"2026-05-21T18:31:56","modified_gmt":"2026-05-21T15:31:56","slug":"call-for-uae-based-media-and-pr-agencies","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/mena\/en\/call-for-uae-based-media-and-pr-agencies\/","title":{"rendered":"Call for UAE-based Media and PR Agencies"},"content":{"rendered":"\n
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Project title:<\/strong> Call for UAE-based Media and PR Agencies \u2013 Greenpeace MENA
Targeted Country:<\/strong> UAE – Remote
Duration:<\/strong> One-year contract
Reporting to:<\/strong> Communications & Media Manager<\/p>\n\n

Background on Greenpeace MENA:<\/strong><\/h3>\n\n

Greenpeace Middle East and North Africa (MENA) is an environmental organization established in 2018 to address the unique and complex environmental and climate challenges facing this region, which we call our home. As a politically and financially independent non-profit organisation, we are dedicated to empowering local communities and collaborating with allies to develop innovative and practical solutions that help people to live in harmony with the environment.<\/p>\n\n

<\/a> Background on the Project:<\/strong><\/h3>\n\n

Greenpeace MENA is seeking a dynamic, experienced UAE-based Media and PR agency to partner with for 1 year (2026\/2027). This collaboration will play a central role in shaping and executing our communications and media engagement strategy, with a primary focus on the UAE.<\/p>\n\n

The selected agency will help amplify Greenpeace MENA\u2019s work, elevate our public profile, and strengthen our brand positioning in the UAE. In addition to leading traditional media relations, circulation (online and offline), event publicity, and awards positioning. The agency will support the Executive Director and other spokespersons through strategic communications and profile-building. The agency will also be expected to proactively identify visibility and thought-leadership opportunities, including conferences, interviews, niche media angles, and panel engagements. At the same time, contributing to the long-term strengthening of our institutional reputation and leadership presence.<\/p>\n\n

A critical part of this partnership will be navigating cultural and political sensitivities, ensuring all messaging aligns with the UAE\u2019s context and maintains Greenpeace MENA\u2019s voice, values, and integrity.<\/p>\n\n

2. Purpose of the Assignment<\/strong><\/h2>\n\n

The purpose of this assignment is to appoint a UAE-based Media and PR agency to support Greenpeace MENA in shaping and implementing a focused communications and media engagement strategy, with primary emphasis on the UAE and secondary emphasis on pan-Arab media.

The selected agency will provide strategic counsel, media relations support, content development, media monitoring, reputational risk advice, and spokesperson preparation. The agency is expected to go beyond media distribution and act as a strategic partner that helps Greenpeace MENA build long-term relationships with influential journalists, editors, producers, commentators, and media platforms.
The partnership should contribute to:<\/p>\n\n

– Strengthening Greenpeace MENA\u2019s brand recognition and credibility in the UAE.<\/p>\n\n

– Increasing high-quality coverage in Tier 1 UAE and pan-Arab media.<\/p>\n\n

– Improving media readiness around campaigns, reports, events, and advocacy moments.<\/p>\n\n

– Supporting proactive and reactive media engagement.<\/p>\n\n

– Enhancing spokesperson visibility and preparedness.<\/p>\n\n

– Protecting Greenpeace MENA\u2019s reputation in sensitive or fast-moving contexts.<\/p>\n\n

<\/a> 3. Objectives<\/strong><\/h2>\n\n

<\/a> The main objectives of this assignment are to:<\/h2>\n\n

– Enhancing Greenpeace MENA\u2019s brand recognition, credibility, and positioning in the UAE.<\/p>\n\n

– Building and maintaining strong relationships with UAE-based Tier 1 media and pan-Arab media.<\/p>\n\n

– Supporting proactive and reactive media engagement around Greenpeace MENA campaigns, reports, events, and strategic priorities.<\/p>\n\n

– Securing high-quality media coverage that supports Greenpeace MENA\u2019s mission, values, and advocacy goals.<\/p>\n\n

– Providing strategic counsel on the UAE media landscape, reputational risks, stakeholder sensitivities, and communications opportunities.<\/p>\n\n

– Strengthening spokesperson visibility and preparing Greenpeace MENA representatives for media engagements.<\/p>\n\n

– Improving media monitoring, analysis, reporting, and learning to inform future communications decisions.<\/p>\n\n

<\/a> 4. Scope of Work<\/strong><\/h2>\n\n

<\/a> A.<\/strong> Stakeholder Mapping & Profiling<\/strong><\/h2>\n\n

The agency is expected to contribute to Greenpeace MENA\u2019s strategic intelligence by developing a comprehensive stakeholder ecosystem map to support positioning and outreach efforts. This includes:<\/p>\n\n