{"id":51663,"date":"2022-09-30T10:43:56","date_gmt":"2022-09-30T09:43:56","guid":{"rendered":"https:\/\/www.greenpeace.org\/norway\/?p=51663"},"modified":"2024-04-08T14:17:32","modified_gmt":"2024-04-08T13:17:32","slug":"usmakelig-reklamestunt-fra-oljegiganten-equinor","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/norway\/nyheter\/klimaendringer\/usmakelig-reklamestunt-fra-oljegiganten-equinor\/","title":{"rendered":"Usmakelig reklame fra Equinor"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"597\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/09\/e1b10a75-equinor_skolestreik_reklame.jpg\" title=\"En stor folkemengde med barn og unge som deltar i en skolestreik for klimaet. De holder opp en rekke protestskilt med slagord som &quot;Bruk hodet, vi har bare en klode&quot;. Bildet er hentet fra Equinors reklamefilm &quot;Takk for de f\u00f8rste 50&quot;.\" alt=\"Skjermdump fra Equinors reklamefilm i anledning 50-\u00e5rsmarkeringen deres.\" class=\"wp-image-51664\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/09\/e1b10a75-equinor_skolestreik_reklame.jpg 800w, https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/09\/e1b10a75-equinor_skolestreik_reklame-300x224.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/09\/e1b10a75-equinor_skolestreik_reklame-768x573.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/09\/e1b10a75-equinor_skolestreik_reklame-456x340.jpg 456w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">I den nye reklamefilmen sin takker Equinor \u201cde som aldri slutter \u00e5 utfordre oss\u201d med referanse til milj\u00f8forkjempere.\u00a0Skjermdump: Equinor.<\/figcaption><\/figure>\n\n<p>I anledning <strong>Equinors<\/strong> 50-\u00e5rsmarkering, teppelegger oljegiganten hele landet med reklamer som takker blant annet naturen og milj\u00f8organisasjoner. Greenpeace synes reklamen er usmakelig og frekk <strong>gr\u00f8nnvasking<\/strong>.<\/p>\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=kqtC8MMnv50\">Reklamefilmen<\/a> starter med lyden av en klokke som tikker og <strong>Equinor <\/strong>som takker havet og vinden for \u00e5 ha v\u00e6rt en del av \u201coljeeventyret\u201d. Det er ironisk at oljegiganten takker natur som i dag sliter p\u00e5 grunn av klimaendringer som er skapt av forbrenningen av fossile brensler som olje.<\/p>\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CmJwzsxKrVu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CmJwzsxKrVu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CmJwzsxKrVu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Greenpeace Norge (@greenpeacenorge)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n<p>Istedenfor \u00e5 lage t\u00e5redryppende feelgoodfilmer som takker naturen, burde Equinor konsentrere seg om \u00e5 bli et fornybarselskap som faktisk tar vare p\u00e5 naturen. Forsvinnende 0,15 prosent av Equinors energiproduksjon er fornybar, alts\u00e5 er <a href=\"https:\/\/www.nrk.no\/ytring\/equinor-er-fortsatt-99_85-prosent-fossilt-1.15848305\">99,85 prosent fossilt<\/a>.<\/p>\n\n<p><strong>LES OGS\u00c5:<\/strong> <a href=\"https:\/\/www.greenpeace.org\/norway\/nyheter\/8258\/norsk-olje-er-miljovennlig-og-ni-andre-oljemyter\/\">&laquo;Norsk olje er milj\u00f8vennlig&raquo; og ni andre oljemyter<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Equinor takker milj\u00f8forkjempere i reklamen<\/h2>\n\n<p>Senere i filmen takker Equinor \u201cde som aldri slutter \u00e5 utfordre oss\u201d med referanse til milj\u00f8forkjempere.<\/p>\n\n<p>Det virker som om Equinor har misforst\u00e5tt noe grunnleggende. Det er ikke selve milj\u00f8kampen som utgj\u00f8r forskjellen for verdens klima framover. Det er handlingene til gigantiske oljeselskaper som Equinor. Som selskap har de uttalt at de ikke tror p\u00e5 1,5-gradersm\u00e5let. Hadde Equinor hatt et \u00f8nske om \u00e5 innfri klimam\u00e5lene, hadde de droppet all ny oljeleting.<\/p>\n\n<p>Skal vi lykkes med klimam\u00e5let m\u00e5 oljegiganter som Equinor lytte til FNs klimapanel og Det internasjonale energibyr\u00e5et, som sier at det ikke er plass til nye olje- og gassfelt.<\/p>\n\n<p><strong>LES OGS\u00c5:<\/strong> <a href=\"https:\/\/www.greenpeace.org\/norway\/nyheter\/51554\/derfor-kraesjet-jeg-oljefesten-til-equinor\/\" data-type=\"post\" data-id=\"51554\">Derfor kr\u00e6sjet jeg oljefesten til Equinor<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Greenpeace mener Equinors reklamefilm er usmakelig og frekk<\/h2>\n\n<p>Blant annet har Equinor brukt bilder av unge skolestreikere som demonstrerer. Vi mener det er direkte frekt \u00e5 bruke bilder av barn og unge som kjemper desperat for framtiden sin, samtidig som Equinor planlegger \u00e5 \u00f8delegge nettopp denne framtiden.<\/p>\n\n<p>I stedet for \u00e5 g\u00e5 fornybart ser vi at Equinor n\u00e5 planlegger \u00e5 bygge ut <a href=\"https:\/\/www.greenpeace.org\/norway\/nyheter\/51440\/5-grunner-til-a-vaere-imot-wisting-verdens-nordligste-oljefelt\/\" data-type=\"post\" data-id=\"51440\">Wisting, verdens nordligste oljefelt<\/a>, som vil komme i produksjon langt inn i framtiden og kan f\u00f8re til klimautslipp fire ganger s\u00e5 store som Norges utslipp. Det er helt tydelig at Equinor ikke har noen planer om \u00e5 n\u00e5 klimam\u00e5lene, de planlegger for det motsatte.<\/p>\n\n<p>Equinor s\u00f8rger for at verdens klokke tikker mot klimakatastrofe. Og denne svulstige reklamefilmen pr\u00f8ver \u00e5 overbevise deg om at det er en god ting.<\/p>\n\n<p><strong>LES OGS\u00c5:<\/strong> <a href=\"https:\/\/www.greenpeace.org\/norway\/fakta\/energi\/gronnvasking-11-ting-equinor-ikke-vil-du-skal-vite\/\">11 ting Equinor ikke vil du skal vite om gr\u00f8nnvasking<\/a><\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout post-49993 \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.org\/norway\/vaer-med\/stopp-fossilreklame\/\" \n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/06\/c34c348c-image-1.png\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/06\/c34c348c-image-1-300x168.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-norway-stateless\/2022\/06\/c34c348c-image-1.png 510w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"\" title=\"\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.org\/norway\/vaer-med\/stopp-fossilreklame\/\"\n\t\t\t\t\t\t\n\t\t\t\t\t>\n\t\t\t\t\t\tFossil ad ban\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"boxout-excerpt\">Bli med og si ja til et forbud mot fossilreklame. Ved \u00e5 signere denne underskriftskampanjen kan vi sammen stoppe reklame for flere farlige fossile produkter.<\/p>\n\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.org\/norway\/vaer-med\/stopp-fossilreklame\/\"\n                        \n                    >\n                        V\u00e6r med\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>I anledning Equinors 50-\u00e5rsmarkering, teppelegger oljegiganten hele landet med reklamer som takker blant annet naturen og milj\u00f8organisasjoner.<\/p>\n","protected":false},"author":41,"featured_media":51664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"Usmakelig reklame fra Equinor","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[1],"tags":[29,94],"p4-page-type":[16],"class_list":["post-51663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klimaendringer","tag-fossilenergi","tag-equinor","p4-page-type-nyheter"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/posts\/51663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/comments?post=51663"}],"version-history":[{"count":8,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/posts\/51663\/revisions"}],"predecessor-version":[{"id":59826,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/posts\/51663\/revisions\/59826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/media\/51664"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/media?parent=51663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/categories?post=51663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/tags?post=51663"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/norway\/wp-json\/wp\/v2\/p4-page-type?post=51663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}