{"id":6912,"date":"2021-11-12T14:00:53","date_gmt":"2021-11-12T11:00:53","guid":{"rendered":"https:\/\/www.greenpeace.org\/romania\/?p=6912"},"modified":"2026-04-02T13:41:44","modified_gmt":"2026-04-02T10:41:44","slug":"black-friday-vinerea-neagra-pentru-planeta","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/romania\/articol\/6912\/black-friday-vinerea-neagra-pentru-planeta\/","title":{"rendered":"Black Friday: Vinerea Neagr\u0103 pentru planet\u0103"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"312\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/41ec0401-faceb-cover-ro.png\" alt=\"\" class=\"wp-image-6916\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/41ec0401-faceb-cover-ro.png 820w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/41ec0401-faceb-cover-ro-300x114.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/41ec0401-faceb-cover-ro-768x292.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/41ec0401-faceb-cover-ro-510x194.png 510w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><em>Nu orice are un pre\u021b bun merit\u0103 cump\u0103rat. Dac\u0103 vindem P\u0103m\u00e2ntul, altul nu mai e la v\u00e2nzare. Protejarea Planetei e cea mai bun\u0103 ofert\u0103.<\/em><\/h2>\n\n<p>Da, prieteni, a venit din nou acea perioad\u0103 a anului! Sim\u021bi\u021bi mirosul de formaldehide \u0219i sulfuri, transpira\u021bia copiilor exploata\u021bi \u00een fabrici, duhoarea de cabluri arse \u00een cur\u021bile din spate? E perioada \u00een care marile magazine \u00ee\u0219i reduc pre\u021burile (<a href=\"http:\/\/stiri.tvr.ro\/black-friday-cu-reduceri-fictive_894544.html#view\">de multe ori fictiv<\/a>) la obiecte produse \u00een exces ca s\u0103 te fac\u0103 s\u0103 sim\u021bi deodat\u0103 c\u0103 ai nevoie de ele! E s\u0103rb\u0103toarea de\u0219\u0103n\u021bat\u0103 a consumului dinainte de colapsul civiliza\u021biei \u0219i al lumii vii!<\/p>\n\n<p><strong>E Black Friday!<\/strong> O adev\u0103rat\u0103 vineri neagr\u0103 pentru planet\u0103 \u0219i pentru cei mai s\u0103raci locuitori ai s\u0103i, care muncesc \u00een condi\u021bii inumane pentru a produce \u00eenc\u0103l\u021b\u0103mintea, textilele \u0219i electronicele pe care le consum\u0103 minoritatea privilegiat\u0103 a popula\u021biei de parc\u0103 ar veni sf\u00e2r\u0219itul lumii.<\/p>\n\n<p>\u0218i, \u00een ritmul \u0103sta, chiar vine! Cantitatea de de\u0219euri pe care o l\u0103s\u0103m \u00een urm\u0103 este greu de imaginat. Fiecare buc\u0103\u021bic\u0103 de plastic produs\u0103 \u00een ultimii 60 de ani <a href=\"https:\/\/www.greenpeace.org\/international\/story\/7281\/every-single-piece-of-plastic-ever-made-still-exists-heres-the-story\/\">\u00eenc\u0103 exist\u0103<\/a> \u00een natur\u0103 \u0219i va mai persista pentru ni\u0219te sute de ani, timp \u00een care se descompune \u00een microplastic \u00eenghi\u021bit de animale ce sf\u00e2r\u0219esc la noi \u00een stomac. Apropo, <a href=\"https:\/\/edition.cnn.com\/2019\/06\/11\/health\/microplastics-ingestion-wwf-study-scn-intl\/index.html\">estim\u0103rile cercet\u0103torilor<\/a> arat\u0103 c\u0103 \u00eenghi\u021bim echivalentul \u00een plastic al unui card bancar pe s\u0103pt\u0103m\u00e2n\u0103, adic\u0103 vreo 5 grame, cu grave consecin\u021be pentru s\u0103n\u0103tate.<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/28fc1ae4-p-1-ro-1024x1024.png\" alt=\"\" class=\"wp-image-6922\" width=\"-213\" height=\"-213\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/28fc1ae4-p-1-ro-1024x1024.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/28fc1ae4-p-1-ro-300x300.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/28fc1ae4-p-1-ro-150x150.png 150w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/28fc1ae4-p-1-ro-768x768.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/28fc1ae4-p-1-ro-340x340.png 340w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/28fc1ae4-p-1-ro.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Pe m\u0103sur\u0103 ce lucrurile se ieftinesc \u0219i se stric\u0103 mai repede (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Planned_obsolescence\" target=\"_blank\" rel=\"noreferrer noopener\">deteriorare garantat\u0103<\/a> \u0219i planificat\u0103 din produc\u021bie de c\u0103tre companii), le arunc\u0103m mai des \u0219i cump\u0103r\u0103m altele. \u00cen societ\u0103\u021bile consumiste, <em>shopping<\/em>-ul e mai important dec\u00e2t s\u0103 p\u0103strezi \u0219i s\u0103 pre\u021buie\u0219ti ce ai. <em>Fast food, fast fashion, fast dating.<\/em><\/p>\n\n<p>E mai ieftin azi s\u0103 cumperi obiecte noi dec\u00e2t s\u0103 le repari. De\u0219i tehnologiile noastre sunt suficient de avansate s\u0103 conect\u0103m instant toate col\u021burile p\u0103m\u00e2ntului, \u00eenc\u0103 nu ne putem repara telefoanele mobile. Iar asta fiindc\u0103 marile companii nu vor s\u0103 le putem repara, dorin\u021ba lor arz\u0103toare este s\u0103 le \u00eembog\u0103\u021bim ac\u021bionarii cump\u0103r\u00e2nd altele noi. Pentru a produce multe dintre lucrurile pe care le consum\u0103m, acelea\u0219i companii distrug p\u0103duri, polueaz\u0103 apele, exploateaz\u0103 resursele naturale \u0219i contribuie major la criza climatic\u0103 f\u0103r\u0103 s\u0103 pl\u0103teasc\u0103 nimic pentru dezastrele pe care le cauzeaz\u0103. \u00cen termeni economici, acestea se numesc <a rel=\"noreferrer noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Externality\" target=\"_blank\">\u201eexternalit\u0103\u021bi\u201d<\/a> \u0219i niciun poluator nu vrea s\u0103-\u0219i asume responsabilitatea pentru ele.<br><br>\u201eDac\u0103 secolul XX ne-a d\u0103ruit posibilitatea inedit\u0103 de a ne distruge ap\u0103s\u00e2nd pe un buton, secolul XXI ne va sili s\u0103 alegem \u00eentre stilurile noastre de via\u021b\u0103 nesustenabile \u0219i intoleran\u021ba planetei fa\u021b\u0103 de prezen\u021ba noastr\u0103 st\u00e2njenitoare.\u201d (Giancarlo Sturloni, \u201ePlaneta intoxicat\u0103\u201d)<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/f39847e9-2-cresterea-vanzarilor-de-black-friday-853x1024.png\" alt=\"\" class=\"wp-image-6913\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/f39847e9-2-cresterea-vanzarilor-de-black-friday-853x1024.png 853w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/f39847e9-2-cresterea-vanzarilor-de-black-friday-250x300.png 250w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/f39847e9-2-cresterea-vanzarilor-de-black-friday-768x922.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/f39847e9-2-cresterea-vanzarilor-de-black-friday-283x340.png 283w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/f39847e9-2-cresterea-vanzarilor-de-black-friday.png 1000w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><figcaption>Statistici ale impactului Black Friday asupra consumului global \u00een ultimii ani<\/figcaption><\/figure>\n\n<p>\u00cen Rom\u00e2nia, una dintre \u021b\u0103rile cele mai s\u0103race ale Europei, apari\u021bia Black Friday \u00een peisajul \u201es\u0103rb\u0103torilor de consum\u201d a produs un impact semnificativ asupra obiceiurilor de cump\u0103r\u0103turi.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>2019:<\/strong> Conform estim\u0103rilor PayU Rom\u00e2nia, \u00een \u201eVinerea Neagr\u0103\u201c a reducerilor, rom\u00e2nii au f\u0103cut cump\u0103r\u0103turi \u00een valoare de 1,2 miliarde de lei.<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><strong>2020:<\/strong> Num\u0103rul de tranzac\u0163ii \u00eenregistrate \u00een 2020 a fost cu 88% mai mare fa\u021b\u0103 de 2019, dep\u0103\u0219ind 2 miliarde lei. Un studiu realizat de Kantar Rom\u00e2nia arat\u0103 c\u0103 mai mult de jum\u0103tate dintre rom\u00e2ni (54%) cump\u0103r\u0103 cel pu\u0163in un produs \u00een cadrul campaniei de reduceri Black Friday din acest an, iar bugetul mediu alocat este de 2.200 de lei.<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><strong>2021:<\/strong> \u201eDoar 8% dintre rom\u00e2ni au afirmat cu m\u00e2na pe inim\u0103 c\u0103 nu vor s\u0103 cumpere nimic de Black Friday\u201d, conform unui <a href=\"https:\/\/playtech.ro\/2021\/black-friday-2021-in-romania-ce-planuri-au-romanii-pentru-sezonul-reducerilor-online-versus-offline\/\">studiu<\/a> comandat de retailerul de fashion Glami.<br><\/li><li><strong>2022:<\/strong> \u201eComenzile de Black Friday 2022 au dep\u0103\u0219it cu 13 milioane de lei recordul anului trecut, iar valoarea comenzilor dup\u0103 prima jum\u0103tate de or\u0103 s-a ridicat la 151 de milioane de lei\u201d, se laud\u0103 eMAG.<\/li><\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"443\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/2e05e600-atacama-desert-clothes.jpg\" alt=\"\" class=\"wp-image-6914\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/2e05e600-atacama-desert-clothes.jpg 787w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/2e05e600-atacama-desert-clothes-300x169.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/2e05e600-atacama-desert-clothes-768x432.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2021\/11\/2e05e600-atacama-desert-clothes-510x287.jpg 510w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><figcaption>Mun\u021bi de haine aruncate de marile companii textile \u00een De\u0219ertul Atacama, Chile<\/figcaption><\/figure>\n\n<p>La nivel mondial, cump\u0103r\u0103m <a href=\"https:\/\/www.greenpeace.org\/international\/Global\/international\/briefings\/toxics\/2016\/Fact-Sheet-Timeout-for-fast-fashion.pdf\">de dou\u0103 ori mai multe haine<\/a> dec\u00e2t acum 20 de ani \u0219i le purt\u0103m de dou\u0103 ori mai pu\u021bin. Trendurile de azi devin gunoaiele de m\u00e2ine. \u00cen de\u0219ertul Atacama din Chile au ap\u0103rut <a href=\"https:\/\/stirileprotv.ro\/stiri\/international\/un-munte-de-haine-a-aparut-in-desertul-atacama-cum-s-a-intamplat-asta-galerie-foto.html\">mun\u021bi de haine<\/a> pe care nu le mai vrea nimeni. Pline de plastic \u0219i substan\u021be chimice periculoase, nu sunt primite nici la gropile de gunoi. \u00cen Pacific a ap\u0103rut o insul\u0103 de de\u0219euri c\u00e2t statul american Texas (700.000 km p\u0103tra\u021bi). Dup\u0103 alte estim\u0103ri, \u00eentinderea sa ar putea fi echivalent\u0103 cu suprafa\u021ba Rusiei (15.000.000 km p\u0103tra\u021bi).<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>If we \u201cBuy! Buy! Buy!\u201d we\u2019ll soon be saying<br>\u201cBye! Bye! Bye!\u201d to this planet.<\/p><\/blockquote>\n\n<p>Sunt semne care nu trebuie ignorate. Sunt rezultatele unei culturi <em>throw-away<\/em> care a \u00eenlocuit-o pe cea \u00een care ne pre\u021buiam obiectele, rela\u021biile, lumea natural\u0103. Fiecare dintre noi poate face mici ac\u021biuni \u00een vie\u021bile noastre de zi cu zi care, \u00eempreun\u0103, creeaz\u0103 o schimbare monumental\u0103.<\/p>\n\n<p>Cum ar fi s\u0103 nu mai c\u0103dem \u00een plasa acestui exerci\u021biu toxic de marketing cunoscut sub numele de Black Friday. Cum ar fi s\u0103 le cerem marilor companii s\u0103 \u00ee\u0219i asume responsabilitatea pentru produsele lor \u0219i pentru ce las\u0103 \u00een urm\u0103. Cum ar fi s\u0103 nu mai cump\u0103r\u0103m lucruri inutile doar fiindc\u0103 sunt promovate ca solduri. Sau s\u0103 ne \u00eentreb\u0103m cu ce pre\u021b se fac aceste reduceri \u0219i cine \u00eel pl\u0103te\u0219te.<\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout post-6351 \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.org\/romania\/sustine-cu-o-donatie\/\" \n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2023\/11\/fb310617-gp1t893r_web_size_with_credit_line.jpg\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2023\/11\/fb310617-gp1t893r_web_size_with_credit_line-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2023\/11\/fb310617-gp1t893r_web_size_with_credit_line-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2023\/11\/fb310617-gp1t893r_web_size_with_credit_line-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-romania-stateless\/2023\/11\/fb310617-gp1t893r_web_size_with_credit_line.jpg 800w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"\" title=\"\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.org\/romania\/sustine-cu-o-donatie\/\"\n\t\t\t\t\t\t\n\t\t\t\t\t>\n\t\t\t\t\t\tSus\u021bine-ne cu o dona\u021bie!\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.org\/romania\/sustine-cu-o-donatie\/\"\n                        \n                    >\n                        Implic\u0103-te\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>Nu orice are un pre\u021b bun merit\u0103 cump\u0103rat. Dac\u0103 vindem P\u0103m\u00e2ntul, altul nu mai e la v\u00e2nzare. Protejarea Planetei e cea mai bun\u0103 ofert\u0103.<\/p>\n","protected":false},"author":33,"featured_media":6922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[4,31],"tags":[132],"p4-page-type":[],"class_list":["post-6912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunitate","category-greenpeace","tag-campanii-vechi"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/posts\/6912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/comments?post=6912"}],"version-history":[{"count":17,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/posts\/6912\/revisions"}],"predecessor-version":[{"id":7966,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/posts\/6912\/revisions\/7966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/media\/6922"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/media?parent=6912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/categories?post=6912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/tags?post=6912"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/romania\/wp-json\/wp\/v2\/p4-page-type?post=6912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}