{"id":4427,"date":"2021-10-04T16:02:04","date_gmt":"2021-10-04T14:02:04","guid":{"rendered":"https:\/\/www.greenpeace.org\/slovakia\/?p=4427"},"modified":"2021-10-04T16:07:05","modified_gmt":"2021-10-04T14:07:05","slug":"greenpeace-blokoval-pristav-shell-v-rotterdame-a-spustil-europsku-obciansku-iniciativu-na-zakaz-reklamy-a-sponzoringu-fosilnych-paliv-v-europe","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/slovakia\/tlacova-sprava\/4427\/greenpeace-blokoval-pristav-shell-v-rotterdame-a-spustil-europsku-obciansku-iniciativu-na-zakaz-reklamy-a-sponzoringu-fosilnych-paliv-v-europe\/","title":{"rendered":"Greenpeace blokoval pr\u00edstav Shell v Rotterdame a sp\u00fastil Eur\u00f3psku ob\u010diansku iniciat\u00edvu na z\u00e1kaz reklamy a sponzoringu fos\u00edlnych pal\u00edv v Eur\u00f3pe"},"content":{"rendered":"\n

Viac ako 80 aktivistov a aktivistiek Greenpeace Holandsko z 12 kraj\u00edn E\u00da, vr\u00e1tane Slovenska, dnes zablokovalo vstup do ropnej rafin\u00e9rie Shell. Pokojn\u00fd protest od\u0161tartoval Eur\u00f3psku ob\u010diansku iniciat\u00edvu (ECI), ktor\u00fa dnes spolo\u010dne spustilo viac ako 20 organiz\u00e1cii.<\/a> Cie\u013eom ECI je vytvorenie nov\u00e9ho E\u00da z\u00e1kona, ktor\u00fd by zak\u00e1zal reklamu a sponzoring fos\u00edlnych pal\u00edv v celej Eur\u00f3pe.<\/p>\n\n

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33 metrov dlh\u00e1 plachetnica Greenpeace Beluga dnes r\u00e1no o 9. hodine zakotvila pred vstupom do pr\u00edstavu spolo\u010dnosti Shell. Aktivisti a dobrovo\u013en\u00edci z Belgicka, Chorv\u00e1tska, D\u00e1nska, Franc\u00fazska, Gr\u00e9cka, Holandska, Ma\u010farska, Nemecka, Po\u013eska, Slovenska, Slovinska, \u0160panielska pou\u017eili zav\u00e1dzaj\u00face reklamy fos\u00edlnych pal\u00edv, aby zablokovali pr\u00edstav. Desa\u0165 horolezcov vyliezlo na 15 metrov vysok\u00fa ropn\u00fa n\u00e1dr\u017e a ved\u013ea loga spolo\u010dnosti Shell pripevnilo zav\u00e1dzaj\u00face reklamy, ktor\u00e9 zozbierali dobrovo\u013en\u00edci z celej Eur\u00f3py. \u010eal\u0161ia skupina aktivistov postavila bari\u00e9ru s reklamn\u00fdmi plag\u00e1tmi pripevnen\u00fdmi na \u0161tyroch pl\u00e1vaj\u00facich kock\u00e1ch o rozmeroch 2 x 2 metre. Na spustenie ECI odkazuj\u00fa aj vyvesen\u00e9 transparenty aktivistov na kajakoch a nafukovac\u00edch \u010dlnoch, ktor\u00e9 vyz\u00fdvaj\u00fa \u013eud\u00ed, aby sa zapojili a pomohli zak\u00e1za\u0165 reklamu na fos\u00edlne paliv\u00e1.<\/p>\n\n

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PODP\u00cd\u0160 EUR\u00d3PSKU OB\u010cIANSKU INICIAT\u00cdVU ZA Z\u00c1KAZ REKLAMY FOS\u00cdLNYCH PAL\u00cdV V E\u00da<\/strong><\/a><\/div>\n<\/div>\n\n
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,,Fos\u00edlne spolo\u010dnosti, u\u017e desa\u0165ro\u010dia vedia o potrebe rap\u00eddneho \u00fatlmu fos\u00edlnych pal\u00edv. Najprv v\u0161ak popierali existenciu klimatickej kr\u00edzy, potom popierali svoju zodpovednos\u0165 v nej a teraz vyu\u017e\u00edvaj\u00fa reklamu na oddialenie skuto\u010dn\u00fdch rie\u0161en\u00ed. Ich reklama, v ktorej zd\u00f4raz\u0148uj\u00fa obnovite\u013en\u00e9 zdroje energie \u010di elektromobily nezodpoved\u00e1 realite, v ktorej preva\u017en\u00e1 \u010das\u0165 invest\u00edci\u00ed t\u00fdchto spolo\u010dnost\u00ed smeruje na fos\u00edlne paliv\u00e1. Ich greenwashing zav\u00e1dza \u013eud\u00ed, propaguje falo\u0161n\u00e9 rie\u0161enia a odvracia pozornos\u0165 od toho, \u010do naozaj potrebujeme. Je na\u010dase ukon\u010di\u0165 \u00e9ru zelen\u00fdch klamstiev t\u00fdch najzne\u010dis\u0165uj\u00facej\u0161\u00edch spolo\u010dnost\u00ed,\u201d uviedla Katar\u00edna Jur\u00edkov\u00e1, riadite\u013eka Greenpeace Slovensko. \u00a0\u00a0<\/strong><\/p>\n\n

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Eur\u00f3pska ob\u010dianska iniciat\u00edva je demokratick\u00fdm n\u00e1strojom, ktor\u00e1 umo\u017e\u0148uje ob\u010danom zapoji\u0165 sa do tvorby polit\u00edk. Cie\u013eom ECI je vyzbiera\u0165 mili\u00f3n overen\u00fdch podpisov v priebehu jedn\u00e9ho roka, aby bola n\u00e1sledne Eur\u00f3pska komisia zo z\u00e1kona povinn\u00e1 vypo\u010du\u0165 hlas ob\u010danov a zv\u00e1\u017ei\u0165 implement\u00e1ciu n\u00e1vrhu z\u00e1kona do eur\u00f3pskej legislat\u00edvy. \u00da\u010delom navrhovanej ECI je docieli\u0165 z\u00e1kaz akejko\u013evek reklamy na fos\u00edlne paliv\u00e1 a sponzorstva v oblasti fos\u00edlnych pal\u00edv.<\/p>\n\n


\u201cProbl\u00e9m tzv. greenwashingu nie je \u017eiadnou nezn\u00e1mou ani u n\u00e1s. Sta\u010d\u00ed sa pozrie\u0165 na reklamu s n\u00e1zvom \u010cist\u00e1 energia od spolo\u010dnosti SPP, ktorej gro biznisu zost\u00e1va fos\u00edlny plyn, a na ktorej zav\u00e1dzanie o zelen\u00fdch rie\u0161eniach prv\u00fdkr\u00e1t pouk\u00e1zala aj Rada pre reklamu<\/a>. Sme v kritickom bode pre rie\u0161enie klimatickej kr\u00edzy a naozaj u\u017e nem\u00f4\u017eeme dovoli\u0165 fos\u00edlnemu biznisu, ktor\u00fd nesie obrovsk\u00fa zodpovednos\u0165 za to, kde sme, aby si prostredn\u00edctvom reklamy a sponzorstva kupoval legitimitu a spolo\u010densk\u00e9 uznanie,\u201d dodala Jur\u00edkov\u00e1.<\/p>\n\n

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Jennifer Morgan, ktor\u00e1 po\u010das d\u0148a pracuje ako v\u00fdkonn\u00e1 riadite\u013eka Greenpeace International, sa dnes rozhodla zapoji\u0165 do blok\u00e1dy Greenpeace Holandsko ako dobrovo\u013en\u00ed\u010dka: \u201eDo za\u010diatku COP26 zost\u00e1va menej ako mesiac a t\u00e9mou Eur\u00f3py na\u010falej ost\u00e1va to, ako zv\u00fd\u0161i\u0165 produkciu fos\u00edlneho plynu, ktor\u00fd n\u00e1s ods\u00fadi k zvy\u0161ovaniu emisi\u00ed v \u010dase, kedy potrebujeme t\u00fato z\u00e1vislos\u0165 na fos\u00edlnych paliv\u00e1ch preru\u0161i\u0165. Aktu\u00e1lnu energetick\u00fa kr\u00edzu, ktor\u00e1 postihuje Eur\u00f3pu a ide na \u00fakor spotrebite\u013eov a plan\u00e9ty, m\u00e1 na svedom\u00ed lobby fos\u00edlneho plynu a ropy. Taktika od\u010fa\u013eovania rie\u0161en\u00ed udr\u017euje Eur\u00f3pu z\u00e1visl\u00fa od fos\u00edlnych pal\u00edv, \u010d\u00edm br\u00e1ni tak potrebnej zelenej a spravodlivej transform\u00e1cii. Je na\u010dase poveda\u0165 nie propag\u00e1ci\u00ed, zne\u010disteniu a zisku na \u00fakor \u013eud\u00ed a plan\u00e9ty,“ komentuje Jennifer Morgan.<\/p>\n\n

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V de\u0148 spustenia ECI bol taktie\u017e zverejnen\u00fd investigat\u00edvny report Words vs. Actions: The truth behind fossil fuel advertising<\/em>,<\/a> ktor\u00fa vypracovala organiz\u00e1cia DeSmog na zadanie od Greenpeace Holandsko. Z investigat\u00edvnej pr\u00e1ce DeSmogu vyplynulo, \u017ee takmer dve tretiny hodnoten\u00fdch rekl\u00e1m \u0161iestich spolo\u010dnost\u00ed spadali pod \u201cgreenwashing“ a zav\u00e1dzali spotrebite\u013eov t\u00fdm, \u017ee presne neodr\u00e1\u017eali \u010dinnos\u0165 danej spolo\u010dnosti a propagovali falo\u0161n\u00e9 rie\u0161enia. DeSmog presk\u00famal viac ako 3 000 rekl\u00e1m \u0161iestich energetick\u00fdch spolo\u010dnost\u00ed Shell, Total Energies, Preem, Eni, Repsol a Fortum na Twitteri, Facebooku, Instagrame a YouTube. V pr\u00edpade troch najhor\u0161\u00edch p\u00e1chate\u013eov – Shell, Preem a Fortum – bolo 81 % rekl\u00e1m ka\u017edej spolo\u010dnosti klasifikovan\u00fdch ako \u201cgreenwashing\u201d. Priemer v\u0161etk\u00fdch \u0161iestich energetick\u00fdch gigantov je 63 %.<\/p>\n\n

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PODP\u00cd\u0160 EUR\u00d3PSKU OB\u010cIANSKU INICIAT\u00cdVU ZA Z\u00c1KAZ REKLAMY FOS\u00cdLNYCH PAL\u00cdV V E\u00da<\/strong><\/a><\/div>\n<\/div>\n\n

Organiz\u00e1tori v\u00fdzvy ECI na zak\u00e1zanie reklamy a sponzoringu fos\u00edlnych pal\u00edv:<\/strong><\/p>\n\n

ActionAid, Adfree Cities, Air Clim, Avaaz,Badvertising, BoMiasto.pl, Ecologistas en Acci\u00f3n, Europe Beyond Coal, FOCSIV, Food and Water Action Europe, Friends of the Earth Europe, Fundaci\u00f3n Renovables,Global Witness, Greenpeace, New Weather Institute Sweden, Plataforma por un Nuevo Modelo Energ\u00e9tico, RAP,\u00a0 Reclame, Fossielvrij, ReCommon, Stop Funding Heat, STPC, ClientEarth, Zero<\/p>\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Viac ako 80 aktivistov a aktivistiek Greenpeace Holandsko z 12 kraj\u00edn E\u00da, vr\u00e1tane Slovenska, dnes zablokovalo vstup do ropnej rafin\u00e9rie Shell. Pokojn\u00fd protest od\u0161tartoval Eur\u00f3psku ob\u010diansku iniciat\u00edvu (ECI) za z\u00e1kaz reklamy a sponzoringu fos\u00edlnych pal\u00edv.<\/p>\n","protected":false},"author":30,"featured_media":4428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[21,3],"tags":[6,18],"p4-page-type":[14],"class_list":["post-4427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","category-zmen","tag-klimatickakriza","tag-energia","p4-page-type-tlacova-sprava"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/4427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/comments?post=4427"}],"version-history":[{"count":8,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/4427\/revisions"}],"predecessor-version":[{"id":4442,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/4427\/revisions\/4442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media\/4428"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media?parent=4427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/categories?post=4427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/tags?post=4427"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/p4-page-type?post=4427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}